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Candid conversations with entrepreneurs and thought leaders in the staffing and recruiting industry. Brought to you by Haley Marketing
Episodes
![[InSights] It’s time to set realistic expectations with our marketing](https://pbcdn1.podbean.com/imglogo/image-logo/1903194/Secrets_of_Staffing_Success_Album_Art_mqmnet_300x300.jpg){kind=logo}
Wednesday Mar 02, 2022
Wednesday Mar 02, 2022
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 86 SEGMENTS:
- It's time to set realistic expectations with our marketing
- How can we write better job descriptions....that actually convert to applications?
- 60% of light industrial businesses struggling to keep up with increased demand; Staff retention a hurdle
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
Wednesday Feb 16, 2022
Wednesday Feb 16, 2022
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 85 SEGMENTS:
- What is bot traffic and should you be concerned about it?
- How might you promote your Best of Staffing award?
- Are commercials for the Big Game a waste of ad spend?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
Wednesday Feb 02, 2022
Wednesday Feb 02, 2022
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 84 SEGMENTS:
- Can you hack engagement on social media?
- What should we do about Facebook Jobs going away?
- You can have a better content marketing strategy
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
Wednesday Jan 26, 2022
Wednesday Jan 26, 2022
Over the past 12 months, there has been a lot said about the changing labor market. From 16% unemployment in March 2020 down to less than 4% today, we’ve seen a recruiting challenge unlike any other.
Our guest today knows a thing or two or three about these changes. He’s been on the technology side of the talent acquisition industry for more than 20 years, and today, he is the CEO of Talroo, Thad Price.
As someone who oversees more than billion monthly searches by job seekers, Thad has a fairly unique perspective on the trends on the job market and what it takes to hire top talent.
In this show, we discuss:
- The current labor market and four critical factors driving talent shortages.
- Why talent acquisition needs to be viewed as a sales and marketing process.
- The impact of remote work and what small to midsize companies can do to effectively compete against larger, often higher paying organizations.
- The value of creating “battle cards” as a way to think through talent attraction.
- The impact of gig work on recruiting and the often overlooked advantages of traditional employment.
- How organizations need to change the paradigm of hiring from reactive to strategic and see people as a revenue center.
If you’d like to know more about Thad and Talroo, here’s how you can connect:
Secrets of Staffing Success is brought to you by Haley Marketing.
Wednesday Jan 19, 2022
Wednesday Jan 19, 2022
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 83 SEGMENTS:
- Is it Job Advertising VS Pay Per Click Advertising or Job Advertising AND Pay Per Click Advertising
- Let's talk display advertising...What are the most important targeting methods to attract candidates?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
Wednesday Jan 12, 2022
Wednesday Jan 12, 2022
Relationships. It’s all about relationships.
How many times have you heard people in the staffing industry say “we’re in a relationship business?” Today’s guest proves how true this really is!
In this episode of Secrets of Staffing Success, we chat with Sara Luchsinger, Vice President of Organizational Development with SEEK Careers.
SEEK has been serving employers and job seekers in Wisconsin and Minnesota for 51 years, and the secret of their ongoing success has been—you guessed it—relationships.
In this show, we discuss:
- How industrial staffing companies can thrive in a remote world.
- Where all the talent has gone and how recruiting today is about more than pay rates.
- How to compete and win in the new war for retention.
- How staffing companies can reimagine customer service to create real differentiation.
- The importance of becoming an employer of choice for local temporary workers.
- What the best employers are better work with their staffing partners.
- Keys to success in the next few years…and the best uses of staffing technology.
- The value of Strength Finders™.
If you’d like to know more about Sara and SEEK, here’s how you can connect:
Secrets of Staffing Success is brought to you by Haley Marketing.
At the time of this recording, we discussed DHS and the extension of remote I9 document examination. While the comment period for this legislation closed on 12/27/21, you can learn more at:
Wednesday Jan 05, 2022
Wednesday Jan 05, 2022
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 82 SEGMENTS:
- Preparing for 2022...Do we need to do anything differently or is it a typical January reset and restart?
- Job Advertising in the new year...What's on the horizon?
- Preparing for social media in 2022...Alright, do we really need a TikTok?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
Wednesday Dec 29, 2021
Wednesday Dec 29, 2021
Technology.
It’s probably the hottest topic in the staffing industry. Well, maybe after recruiting and vaccine mandates.
On this show, Vicki and I chat with Tim Jackson, Principal & Senior Consultant with PPT Partners Group and a Senior Consultant with Newbury Partners, the staffing industry’s leading Bullhorn integrator.
Tim is a 20-year veteran of the staffing industry with a REALLY unique background that includes finance, staffing operations management, and more than six years of technology consulting.
While you might expect Tim to be focused on automation and apps, he brings a very different view on the value of technology in our industry, and on this show, we talk about:
The role of technology as a driver to lower S,G&A costs as a percent of revenue.
- How unsexy areas like pay/bill automation may be most ripe for automation.
- The evolution of RPA and low-code platforms.
- Why staffing companies must avoid the “shiny object syndrome.”
- How to estimate the true costs of technology projects (and why companies underestimate so badly).
- How to best evaluate technology investments – and watch out for stranded costs.
- The impact of the pandemic on digital transformation and what the most successful companies are doing differently.
- Keys to avoiding technology project failure.
- What the future of staffing technology may look like.
- And best of all, that the machines are not taking over!
Sit back and enjoy a bit of geek talk that could make a big impact on your future success.
Want to know more about staffing technology?
Connect with Tim on LinkedIn
Secrets of Staffing Success is brought to you by Haley Marketing
Wednesday Dec 22, 2021
Wednesday Dec 22, 2021
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 81 SEGMENTS:
- Taking a moment to reflect on 2021
- What we're excited about in 2022
- What should you expect from InSights in 2022?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
Wednesday Dec 15, 2021
Wednesday Dec 15, 2021
For more than 40 years, TOPS Staffing has survived and thrived through the ups and downs of the economy (and the staffing industry). The key to their success? Being really good at the grass roots! And this family business isn’t just crawling out of the pandemic, it’s sprinting out – achieving record success in multiple divisions of the company.
Today’s guest, Susie Dietrich, is the president of TOPS Staffing. She’s a natural leader who knows how to get things done, and on this episode, Susie talks about the keys to their long-term success—and specifically what they did to make 2021 their best year ever.
Here are a few of the topics we discuss:
Keys to successfully launching a new staffing company and entering into new skill disciplines.
- The critical importance of keeping people busy and why being proactive during down times is essential to rebounding faster.
- The value of structured training for staffing sales professionals and recruiters. And a shout out to our friends at Butler Street!
- Lessons from 9-11 and the Great Recession…and how the drivers of success back then are the keys to driving growth in the current period of COVID recovery.
- The new role of sales and recruiting in today’s labor market.
- And one of the greatest sales lessons we’ve ever heard “now is not always!”
If you’d like to know more about Susie and TOPS Staffing, you can visit the company online at: https://bestinrecruiting.com/
But don’t try to connect with Susie on LinkedIn…she is proudly not on social media!
Secrets of Staffing Success is brought to you by Haley Marketing