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Candid conversations with entrepreneurs and thought leaders in the staffing and recruiting industry. Brought to you by Haley Marketing
Episodes
![[InSights] Stop Overpaying for Clicks and Applications](https://pbcdn1.podbean.com/imglogo/image-logo/1903194/Secrets_of_Staffing_Success_Album_Art_mqmnet_300x300.jpg){kind=logo}
Wednesday May 11, 2022
Wednesday May 11, 2022
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 91 SEGMENTS:
- The increased need and demand for "What's in it for me" messaging
- Rock Star Marketing: A lesson in testimonials from Birddogs
- STOP OVERPAYING FOR CLICKS AND APPLICATIONS
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
Wednesday Apr 27, 2022
Wednesday Apr 27, 2022
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 90 SEGMENTS:
- Content is a long game that takes commitment but there are ways to pour gas on the fire
- What is "Value-Driven" Content?
- The Matt Minute: Stop blaming programmatic "software" for it not working
- Rock Star Marketing: A lesson on franchise marketing from Applebees
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
Wednesday Apr 13, 2022
Wednesday Apr 13, 2022
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 89 SEGMENTS:
- Understanding Your Google Business Profile
- Matt Minute: Staffing agencies need to focus on their brand NOT just the job
- Rock Star Marketing: Can local influencers help your staffing agency recruit?
- When is it time to get a new website?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
Wednesday Mar 30, 2022
Wednesday Mar 30, 2022
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 88 SEGMENTS:
- 80% of Job Seekers Want to Understand Company Culture before Accepting Offer
- Matt Minute: Stop Increasing Your Job Spend
- Rock Star Marketing: A lesson in direct mail from Enfamil
- Is Brad being silenced on LinkedIn?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
Wednesday Mar 16, 2022
Wednesday Mar 16, 2022
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 87 SEGMENTS:
- Breaking Down Big Ideas: SEO in 2022: New Strategies for Recruiting
- The Matt Minute: Candidates are customers! Treat them like it!
- Rock Star Marketing: A lesson in email subject lines
- When Was the Last Time You Checked in with Past Candidates?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
Wednesday Mar 02, 2022
Wednesday Mar 02, 2022
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 86 SEGMENTS:
- It's time to set realistic expectations with our marketing
- How can we write better job descriptions....that actually convert to applications?
- 60% of light industrial businesses struggling to keep up with increased demand; Staff retention a hurdle
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
Wednesday Feb 16, 2022
Wednesday Feb 16, 2022
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 85 SEGMENTS:
- What is bot traffic and should you be concerned about it?
- How might you promote your Best of Staffing award?
- Are commercials for the Big Game a waste of ad spend?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
Wednesday Feb 02, 2022
Wednesday Feb 02, 2022
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 84 SEGMENTS:
- Can you hack engagement on social media?
- What should we do about Facebook Jobs going away?
- You can have a better content marketing strategy
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
Wednesday Jan 26, 2022
Wednesday Jan 26, 2022
Over the past 12 months, there has been a lot said about the changing labor market. From 16% unemployment in March 2020 down to less than 4% today, we’ve seen a recruiting challenge unlike any other.
Our guest today knows a thing or two or three about these changes. He’s been on the technology side of the talent acquisition industry for more than 20 years, and today, he is the CEO of Talroo, Thad Price.
As someone who oversees more than billion monthly searches by job seekers, Thad has a fairly unique perspective on the trends on the job market and what it takes to hire top talent.
In this show, we discuss:
- The current labor market and four critical factors driving talent shortages.
- Why talent acquisition needs to be viewed as a sales and marketing process.
- The impact of remote work and what small to midsize companies can do to effectively compete against larger, often higher paying organizations.
- The value of creating “battle cards” as a way to think through talent attraction.
- The impact of gig work on recruiting and the often overlooked advantages of traditional employment.
- How organizations need to change the paradigm of hiring from reactive to strategic and see people as a revenue center.
If you’d like to know more about Thad and Talroo, here’s how you can connect:
Secrets of Staffing Success is brought to you by Haley Marketing.
Wednesday Jan 19, 2022
Wednesday Jan 19, 2022
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 83 SEGMENTS:
- Is it Job Advertising VS Pay Per Click Advertising or Job Advertising AND Pay Per Click Advertising
- Let's talk display advertising...What are the most important targeting methods to attract candidates?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY: