Secrets of Staffing Success
[InSights] Recapping Staffing World 2021

[InSights] Recapping Staffing World 2021

October 13, 2021

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 76 SEGMENTS:

  • Recapping Staffing World 2021 

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

[Interview] Aaron Grossman, CEO of Talent Launch

[Interview] Aaron Grossman, CEO of Talent Launch

October 6, 2021

How much are you looking to grow your business? 10% 20% Maybe even 50% 

Today’s guest, Aaron Grossman is looking to scale his staffing business to $1 billion dollars over the next seven years! He’s executing a bold vision to create a national staffing company, but one with a very different growth strategy.  

Rather than opening lots of branch offices or trying to become the next UBER of staffing, his model is focused on buying…and growing…small staffing companies. He’s providing the resources and infrastructure that staffing companies need to drive substantial growth and effectively compete in the coming years.  

In today’s episode, Aaron talks to us about his vision, the critical importance of culture (and his very unique take on bringing culture to life), the value of big thinking, and what his company, TalentLaunch, is doing to build a platform to drive growth for the operating companies he’s acquiring. 

Here are a few of the topics we discuss: 

  •  A powerful and unrelenting focus on culture 
  • Big thinking 
  • Developing a platform to drive growth for operating companies 
  • Building a system for creating business intelligence…and a data driven organization 
  • Technology to supercharge processes  
  • Elevating marketing to a strategic role 
  • Having the courage to reinvent the business (people and process) as the business grows and not be tied to legacy thinking 

If you’d like to know more about TalentLaunch and their culture and vision, check out their website at https://www.mytalentlaunch.com

And if you’re interested in connecting with Aaron, or possibly becoming part of the TalentLaunch organization, connect with Aaron on LinkedIn

[InSights] Your Employer Brand is Impacting Your Applications

[InSights] Your Employer Brand is Impacting Your Applications

September 29, 2021

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 75 SEGMENTS:

  • Are we really still saying "Now Hiring"
  • Matt and Brad share a case study on the long-term impact of blog writing 
  • Your employer brand is impacting your applications and we tell you why

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

[Interview] David Searns and Victoria Kenward, Co-CEOs of Haley Marketing

[Interview] David Searns and Victoria Kenward, Co-CEOs of Haley Marketing

September 22, 2021

25 years ago, Haley Marketing was launched.  

 

Over the past quarter century, the company has grown from a two-person start-up to an industry leader with 60 employees providing marketing and technology services to more than 1,400 staffing and recruiting firms around the world. 

 

However, the journey was anything but a straight path! 

 

In this episode of Secrets of Staffing Success, our Co-CEOs, Victoria Kenward and David Searns, share the story of Haley Marketing’s founding, a few lessons of survival, and the critical factors that lead to the company’s success over the years.   

 

Highlights of this episode include:  

 

  • The importance of having clear, shared company values…and integrating those values into hiring, management, and day-to-day decision making. 
     
  • Understanding the difference between putting the right people on the bus and defining the right seats on the bus. David explains how getting that wrong led to the darkest day in the company’s history. 
     
  • The value of caring for your people, focusing on strengths, and helping team members to realize their dreams—even when those dreams are not with your company. 
     
  • How having the courage to scrap legacy thinking, reinvent business models, and take the first step into uncharted waters was essential for survival. 
     
  • Realizing that ignorance can be a blessing and having a willingness (and optimism!) to take on new challenges can lead to unexpected opportunities. 
     
  • The value of saying “Sure, we can do that.” 
     
  • Plus, Vicki and David share their views about the near team future of your “marketing stack” and the potential opportunities from cutting edge technologies likely to be impacting the staffing industry in the next three to five years. 

 

 

Connect with David Searns and Victoria Kenward on LinkedIn and learn more about Haley Marketing. 

 

To listen to the SMART IDEAS Summit recordings,  
visit https://www.haleymarketing.com/25bash  

 

[InSights] Are SEO and PPC the Corona and Lime of Digital Marketing?

[InSights] Are SEO and PPC the Corona and Lime of Digital Marketing?

September 15, 2021

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 74 SEGMENTS:

It's a grab bag episode! Matt and Brad answer the questions they've been getting from across the industry over the last month. 

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

[Interview] Rob Huffmaster, Vice President of Huffmaster

[Interview] Rob Huffmaster, Vice President of Huffmaster

September 9, 2021

Imagine you get a call from a big client. You haven’t spoken with them in years. Now, they need you to replace all their workers in one of their facilities…and you have just days to get it done.  

 

Sound a bit terrifying? 

 

Not for Rob Huffmaster and his team at Huffmaster Companies; it’s all in a day’s work.  

 

On today’s Secrets of Staffing Success, Rob tells us all about his family business and how they have become a world leader in crisis staffing. Rob also shares powerful insights from his Executive MBA program at Northwestern University and his views about the keys to creating lasting differentiation in the staffing industry. He even shares a few lessons learned as a professional race car driver.   

 

Highlights of this episode include:  

 

  • Huffmaster’s unique recruiting model (and culture) for high speed, high volume light industrial and healthcare staffing. 
     
  • How solid core values (and a strong Mom!) have enabled Huffmaster to successfully transition through 52 years and three generations of family owners. 
     
  • The importance of operational effectiveness and finding your unique spot on the “Productivity Frontier.” 
     
  • Rob’s somewhat contrarian views on the role of technology and automation in the staffing industry and how it may increase commoditization and reduce the profitability of staffing companies in the long-term. 
     
  • The importance of G-STIC (Goals, Strategy, Tactics, Implementation, Control) and why it is so important to keep marketing (and strategic initiatives) organized by starting with a clear goal and developing the optimal strategies before designing tactics. 

 

Connect with Rob on LinkedIn and learn more about Huffmaster Companies. 

[InSights] 5 Lessons from the Colorado Staffing Association‘s Annual Conference

[InSights] 5 Lessons from the Colorado Staffing Association‘s Annual Conference

September 1, 2021

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 73 SEGMENTS:

  • Five Lessons from the Colorado Staffing Association's Annual Conference

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

[Interview] Jan Jedlinski, Founder and CEO at Candidately.

[Interview] Jan Jedlinski, Founder and CEO at Candidately.

August 25, 2021

How do you go from the hospitality industry…to staffing…to creating VMS software…to changing how an industry operates all within 5 years? 

 

For Jan Jedlinski, it was a perfectly natural progression. Jan is the Founder and CEO of Candidately, Gustav, and the World Staffing Organization. He’s a technology entrepreneur with a bold vision to improve how staffing companies engage with clients and candidates. 

 

On this episode of Secrets of Staffing Success, Jan shares the story of how he went from hospitality school to technology leader. We talk in detail about: 

 

  • The importance of technology as a tool to enhance(not replace) the capabilities of staffing sales professionals and recruiters.  
  • The future of staffing and the importance of integrating technology, process, and brand to create competitive differentiation. 
     
  • Jan’s amazing success (and lessons learned) from creating the World Staffing Summit, an event that went from an idea to a conference that attracted more than 12,000 staffing professionals in less than six months. 
     
  • How Jan built and manages a global team, with staff in seven countries across four continents to drive Gustav and Candidately. 

 

Connect with Jan on LinkedIn and learn more about Candidately. 
 

[InSights] Start Treating Your Content Like The Beatles

[InSights] Start Treating Your Content Like The Beatles

August 18, 2021

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 72 SEGMENTS:

  • How to use your website to build your email list
  • Rock Star Marketing: Start treating your content like The Beatles 
  • An overview of how you can evaluate the effectiveness of your job slots

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

[Interview] Amy Bingham, President & Founder, Bingham Consulting

[Interview] Amy Bingham, President & Founder, Bingham Consulting

August 11, 2021

For the past 14 years, Amy Bingham has been providing advice to staffing firms to help them improve sales, enhance recruiting, and develop talent. 

 

As the founder and President of Bingham Consulting, she provides sales and operations consulting, leadership development and coaching, and her exclusive Millennial Mentor program to help organizations develop tomorrow’s leaders. 

 

In this episode of Secrets of Staffing Success, Amy shares her advice on: 

 

  • The 9 vital staffing industry disciplines that leaders need. 
  • How working with Gen Z can help companies embrace DE&I. 
  • Remote and hybrid work and how staffing companies are adapting. 
  • Strategies for reducing no-call, no-show. 
  • Advice on attracting…and retaining internal team members. 
  • Strategies small to midsize staffing companies should adopt to effectively compete in the years ahead. 

 

Connect with Amy on LinkedIn and learn more about Bingham Consulting. 

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