Secrets of Staffing Success
[InSights] Creating‌ ‌Your‌ ‌2021‌ ‌Content‌ ‌Plan

[InSights] Creating‌ ‌Your‌ ‌2021‌ ‌Content‌ ‌Plan

November 25, 2020

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 53 SEGMENTS:

  • Creating‌ ‌Your‌ ‌2021‌ ‌Content‌ ‌Plan.‌ ‌What‌'s left ‌to‌ ‌talk‌ ‌about?‌ ‌
  • If one more platform creates stories Brad might lose it
  • How can you show your team you're thankful for them this holiday season?

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

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[InSights] Do Facebook Ads Still Work?

[InSights] Do Facebook Ads Still Work?

November 11, 2020

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 52 SEGMENTS:

  • A lesson on unique content from The Masters
  • Do advertisements on Facebook still work?
  • Job descriptions impact your employer brand more than you think

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

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[InSights] When will Google stop breaking our hearts?

[InSights] When will Google stop breaking our hearts?

October 28, 2020

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 51 SEGMENTS:

  • Is Linkedin's algorithm making it impossible to share content?
  • A thought on Position 0 on google...
  • Stuck in an annual job board contract? Matt explains why you should switch to a flexible, monthly budget

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

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[InSights] Your Employer Brand Doesn’t Have to be Everything to Everyone

[InSights] Your Employer Brand Doesn’t Have to be Everything to Everyone

October 14, 2020

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 50 SEGMENTS:

  • Breaking Down Conversion Rates: Is your website helping or hurting your lead funnel?
  • Your employer brand doesn't have to be everything to everyone
  • And Matt explains 2 ways programmatic job advertising works for the staffing industry

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

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[InSights] Can You Build a Recruitment Marketing Strategy for Just $2,500/month?

[InSights] Can You Build a Recruitment Marketing Strategy for Just $2,500/month?

September 30, 2020

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 49 SEGMENTS:

  • Winning the first impression. What does a candidate or prospect think when they see your website?
  • Why we need to think fast but act slow on social media 
  • Brad challenges Matt to build us the best recruitment marketing strategy for $2,500/month 

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

REFERENCED IN THIS EPISODE:

 

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[Interview] Ryan Maher - Haley Marketing

[Interview] Ryan Maher - Haley Marketing

September 22, 2020

The interview episodes of Secrets of Staffing Success returns!  Our own Ryan Maher joins us to give some insight into the conversations he's been having with staffing owners over the past six months:

  • What is the overall mindset of most staffing firms in regards to Covid?

  • Where are most companies focusing their marketing efforts?

  • Are more firms looking for clients or candidates?

  • What are some unique marketing tactics or solutions you’ve seen during the past 6 months?

  • What should staffing firms be doing now to focus on the remainder of 2020 and 2021

 

[InSights] Are you creating content worthy of your audience’s time?

[InSights] Are you creating content worthy of your audience’s time?

September 16, 2020

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 48 SEGMENTS:

  • Are you making content worth your audience's time?
  • What should YOU do when you receive a negative comment on a social media post?
  • And we talk about communicating in 2020...Are you using the tactics your applicants want to use?

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

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[InSights] Preparing your marketing for Q4

[InSights] Preparing your marketing for Q4

September 2, 2020

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 47 SEGMENTS:

  • We help you prepare your marketing for Q4
  • The new iOS update is set to limit (and block) Facebook ads
  • Three ways to improve conversion rates on your job board

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

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[InSights] Have job application conversion rates dropped since COVID?

[InSights] Have job application conversion rates dropped since COVID?

August 19, 2020

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 46 SEGMENTS:

  • Acting with purpose: Are your web pages helping our hurting your conversion numbers?
  • Instagram launched a TikTok competitor...Do we need to develop a strategy? Or double down on what works best?
  • Have job application conversion rates dropped since COVID?

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

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[InSights] Does the age of your job posting affect performance on job boards?

[InSights] Does the age of your job posting affect performance on job boards?

August 5, 2020

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 45 SEGMENTS:

  • Distributing your content: How can you get your blog in front of more prospects?
  • How can you get more value out of LinkedIn and Facebook Groups?
  • Does the age of your job posting affect performance on job boards?

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

REFERENCED IN THIS EPISODE:

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