Secrets of Staffing Success
[InSights] Staffing firms simply cannot ignore these advertising techniques in 2022

[InSights] Staffing firms simply cannot ignore these advertising techniques in 2022

January 19, 2022

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more. 

 

EPISODE 83 SEGMENTS:

  • Is it Job Advertising VS Pay Per Click Advertising or Job Advertising AND Pay Per Click Advertising
  • Let's talk display advertising...What are the most important targeting methods to attract candidates?

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

[Interview] Sara Luchsinger, Vice President of Organizational Development at SEEK Careers/Staffing

[Interview] Sara Luchsinger, Vice President of Organizational Development at SEEK Careers/Staffing

January 12, 2022

Relationships. It’s all about relationships.  

How many times have you heard people in the staffing industry say “we’re in a relationship business?” Today’s guest proves how true this really is! 

In this episode of Secrets of Staffing Success, we chat with Sara Luchsinger, Vice President of Organizational Development with SEEK Careers.  

SEEK has been serving employers and job seekers in Wisconsin and Minnesota for 51 years, and the secret of their ongoing success has been—you guessed it—relationships. 

 In this show, we discuss:  

  • How industrial staffing companies can thrive in a remote world. 
  • Where all the talent has gone and how recruiting today is about more than pay rates. 
  • How to compete and win in the new war for retention. 
  • How staffing companies can reimagine customer service to create real differentiation. 
  • The importance of becoming an employer of choice for local temporary workers. 
  • What the best employers are better work with their staffing partners. 
  • Keys to success in the next few years…and the best uses of staffing technology. 
  • The value of Strength Finders™.  

If you’d like to know more about Sara and SEEK, here’s how you can connect: 

Connect with Sara on LinkedIn 

Visit SEEK Careers 

 

Secrets of Staffing Success is brought to you by Haley Marketing. 

At the time of this recording, we discussed DHS and the extension of remote I9 document examination. While the comment period for this legislation closed on 12/27/21, you can learn more at:  

https://www.regulations.gov/commenton/USCIS-2021-0022-0001  

[InSights] The keys to successfully kickstarting 2022

[InSights] The keys to successfully kickstarting 2022

January 5, 2022

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more. 

 

EPISODE 82 SEGMENTS:

  • Preparing for 2022...Do we need to do anything differently or is it a typical January reset and restart?
  • Job Advertising in the new year...What's on the horizon?
  • Preparing for social media in 2022...Alright, do we really need a TikTok?

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

[Interview] Tim Jackson, Senior Consultant at Newbury Partners & PPT Partners Group

[Interview] Tim Jackson, Senior Consultant at Newbury Partners & PPT Partners Group

December 29, 2021

Technology.  

It’s probably the hottest topic in the staffing industry. Well, maybe after recruiting and vaccine mandates. 

On this show, Vicki and I chat with Tim Jackson, Principal & Senior Consultant with PPT Partners Group and a Senior Consultant with Newbury Partners, the staffing industry’s leading Bullhorn integrator.  

Tim is a 20-year veteran of the staffing industry with a REALLY unique background that includes finance, staffing operations management, and more than six years of technology consulting. 

While you might expect Tim to be focused on automation and apps, he brings a very different view on the value of technology in our industry, and on this show, we talk about: 

The role of technology as a driver to lower S,G&A costs as a percent of revenue. 

  • How unsexy areas like pay/bill automation may be most ripe for automation. 
  • The evolution of RPA and low-code platforms. 
  • Why staffing companies must avoid the “shiny object syndrome.” 
  • How to estimate the true costs of technology projects (and why companies underestimate so badly). 
  • How to best evaluate technology investments – and watch out for stranded costs. 
  • The impact of the pandemic on digital transformation and what the most successful companies are doing differently. 
  • Keys to avoiding technology project failure. 
  • What the future of staffing technology may look like. 
  • And best of all, that the machines are not taking over! 

Sit back and enjoy a bit of geek talk that could make a big impact on your future success. 

Want to know more about staffing technology?  
Connect with Tim on LinkedIn 

Secrets of Staffing Success is brought to you by Haley Marketing 

[InSights] Time to put a bow on 2021

[InSights] Time to put a bow on 2021

December 22, 2021

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more. 

 

EPISODE 81 SEGMENTS:

  • Taking a moment to reflect on 2021 
  • What we're excited about in 2022
  • What should you expect from InSights in 2022?

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

[Interview] Susie Dietrich, TOPS Staffing

[Interview] Susie Dietrich, TOPS Staffing

December 15, 2021

For more than 40 years, TOPS Staffing has survived and thrived through the ups and downs of the economy (and the staffing industry). The key to their success? Being really good at the grass roots! And this family business isn’t just crawling out of the pandemic, it’s sprinting out – achieving record success in multiple divisions of the company. 

Today’s guest, Susie Dietrich, is the president of TOPS Staffing. She’s a natural leader who knows how to get things done, and on this episode, Susie talks about the keys to their long-term success—and specifically what they did to make 2021 their best year ever. 

Here are a few of the topics we discuss: 

Keys to successfully launching a new staffing company and entering into new skill disciplines. 

  • The critical importance of keeping people busy and why being proactive during down times is essential to rebounding faster. 
  • The value of structured training for staffing sales professionals and recruiters. And a shout out to our friends at Butler Street
  • Lessons from 9-11 and the Great Recession…and how the drivers of success back then are the keys to driving growth in the current period of COVID recovery. 
  • The new role of sales and recruiting in today’s labor market. 
  • And one of the greatest sales lessons we’ve ever heard “now is not always!” 

 

If you’d like to know more about Susie and TOPS Staffing, you can visit the company online at: https://bestinrecruiting.com/  

But don’t try to connect with Susie on LinkedIn…she is proudly not on social media! 

Secrets of Staffing Success is brought to you by Haley Marketing 

[InSights] Digital Trends for 2022 and Tips on Effectively Working Remote

[InSights] Digital Trends for 2022 and Tips on Effectively Working Remote

December 8, 2021

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 80 SEGMENTS:

  • 2021 Observations to help us prepare for a better user experience in 2022
  • 3 Design Trends to Look Out for in 2022
  • Remote Working Lessons from a 3-year digital nomad

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

[Interview] Leslie McIntyre Tavella, Founder of Culpeo HR

[Interview] Leslie McIntyre Tavella, Founder of Culpeo HR

December 1, 2021

Not every staffing executive comes with an Ivy League pedigree. In fact, many of the most successful staffing entrepreneurs had humble beginnings—and created great success through grit, determination, and a lot of street smarts.  

Today’s guest, Leslie McIntyre Tavella, is one of these people. As you’ll hear in her story, she grew up in a blue-collar family, leaving high school at age 16 to take on the world.  

And boy, has she succeeded.  

Leslie has had a 31-year career in the staffing industry. In that time, she founded and grew an award-winning agency serving central Connecticut, CT, wrote a book on the lessons of growing an entrepreneurial company, and founded an HR consulting business training small to midsize employers to become “HR progressive.” 

In this episode, Leslie talks with us about her experiences in the staffing industry, the keys to breaking through the ceilings that often constrain small staffing companies, and her remarkable journey to becoming a community and industry leader. 

Here are a few of the topics we discuss: 

  • What staffing company owners need to do to build a rock-solid foundation for growth. 
  • The importance of having a clear “MVP.” 
  • The one-question Leslie trained her team to ask – as question she credits for increasing company revenue 10 to 15 percent each year! 
  • What it means to be “HR Progressive” and why companies need to start thinking this way. 
  • Reasons to create a “bragable” brand, and why this has become so important for staffing companies and their clients. 
  • Rethinking job postings with the HYMN process. 
  • Why today is really not a “new normal” and we’re never going back to what was. 

 If you’d like to know more about Leslie, here’s how you can connect: 

Leslie McIntyre on LinkedIn  

Culpeo HR website 

And don’t miss Leslie’s book, Framing Success. 

Here’s the Amazon link 

[InSights] InMail and Email are Wasting Your Candidates‘ Time

[InSights] InMail and Email are Wasting Your Candidates‘ Time

November 24, 2021

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 79 SEGMENTS:

  • Is Unicorn Content Responsible for Most of Your Website Traffic?
  • A PPC Discovery That Can Help Every Staffing Firm
  • Cold Outreach in Email and InMail HAS to be Better

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

[Interview] John-Reed McDonald & Amy Linn, PrideStaff

[Interview] John-Reed McDonald & Amy Linn, PrideStaff

November 17, 2021

One of the best things about working in the staffing industry is that you get to help so many people in so many different ways. You really make an impact in people’s lives, and as our guests John-Reed McDonald and Amy Linn from PrideStaff describe it, we are truly in a noble business. 

Of course, our business, and our entire industry, has gone through a very challenging period the past two years, and in this episode of Secrets of Staffing Success, we discuss some of those challenges and a few of PrideStaff’s secrets of recruiting success. 

 

Here are some of the highlights of this episode: 

  • Strategies to make referrals your #1 source of talent – by building communities with your candidates. 
  • The critical reason why a talent shortage means you have to do more selling! 
  • The importance of empathy and making field associates feel supported…and how providing that support directly leads to increased employee retention and higher redeployment rates. 
  • The role of technology in staffing to make our industry more human not just more productive. 
  • An awesome reminder from Staffing World 2021 that we are in a noble business, and we need to bring that pride to our teams, local communities, and the industry as a whole. 

 

If you’d like to know more about connect with Amy Linn and John-Reed McDonald and learn more about PrideStaff, here’s how you can connect: 

 

Connect with Amy Linn on LinkedIn 

Connect with John-Reed McDonald on LinkedIn 

Visit PrideStaff’s website 

 

Secrets of Staffing Success is brought to you by Haley Marketing. 

  

A BIT OF A DISCLAIMER: 

This podcast was recorded live at Staffing World 2021. It was also our first ever live podcast. While we’re proud to have tried something new, there were definitely some rookie mistakes, and you’ll hear this in the quality of the audio. So please excuse the background noise and a little inconsistency in the mic input, and enjoy the terrific wisdom shared by Amy and John-Reed! 

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