Secrets of Staffing Success
[InSights] Measuring the Response from Your Marketing

[InSights] Measuring the Response from Your Marketing

July 10, 2019

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 16 SEGMENTS:

  • How can you get more applicants to open your email newsletter?  (1:18)
  • What social media KPIs should you be tracking? (8:45)
  • And we chat about a recent thread from ASA Central (15:25)

  

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

 

PRESENTED BY THE IDEA CLUB

The Idea Club is Haley Marketing’s playground for creative thought, experiments and inspiration.

From ebooks and whitepapers to how-to articles and on-demand webinars, you’ll find everything you need to stand out, stay top-of-mind and sell more.

To Learn More Visit: haleymarketing.com/ideaclub

[Interview] Scott Samuels - Horizon Hospitality

[Interview] Scott Samuels - Horizon Hospitality

July 3, 2019

Find a niche or be "everything to everyone"?  It's a dilemma for staffing owners.  On this episode we chat with Scott Samuels from Horizon Hospitality about the advantages, and disadvantages, of being in a niche.  We'll also discuss...

  • What it was like for Scott to be a candidate before moving to this side of the recruiting world
  • How Horizon built it's online reputation from a few bad reviews to over 800 reviews, and a 4.8 rating, in just a few short years
  • The tactics Horizon uses to stay ahead of their competition
  • Why firms need to be active in their state associations

For more information about Horizon visit https://www.horizonhospitality.com/.

[InSights] 5 Graphics Your Staffing Agency Needs for Social Media

[InSights] 5 Graphics Your Staffing Agency Needs for Social Media

June 26, 2019

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 15 SEGMENTS:

  • How can staffing firms generate leads through pillar content? (1:43)
  • 5 graphic templates every staffing firm should have in their toolbox (7:40)
  • Two takeaways from Bullhorn Engage 2019 (17:14)

 

REFERENCED IN THIS EPISODE:

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

 

PRESENTED BY THE IDEA CLUB

The Idea Club is Haley Marketing’s playground for creative thought, experiments and inspiration.

From ebooks and whitepapers to how-to articles and on-demand webinars, you’ll find everything you need to stand out, stay top-of-mind and sell more.

To Learn More Visit: haleymarketing.com/ideaclub

[InSights] Why Your Next Employee Should be a Chatbot

[InSights] Why Your Next Employee Should be a Chatbot

June 19, 2019

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 14 SEGMENTS:

  • Is a chatbot the secret to improving your candidate experience? (1:24)
  • Lessons from the Florida Staffing Association's Annual Conference (7:28)
  • What should YOU be doing to improve your footprint across Google Properties (14:55)

 

REFERENCED IN THIS EPISODE:

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

 

PRESENTED BY THE IDEA CLUB

The Idea Club is Haley Marketing’s playground for creative thought, experiments and inspiration.

From ebooks and whitepapers to how-to articles and on-demand webinars, you’ll find everything you need to stand out, stay top-of-mind and sell more.

To Learn More Visit: haleymarketing.com/ideaclub

[InSights] Social Media Can’t Fix Your Candidate Experience

[InSights] Social Media Can’t Fix Your Candidate Experience

June 12, 2019

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 13 SEGMENTS:

  • Are You on Pace to Hit Your 2019 Content Marketing Goals? (1:37)
  • Social Media Can't Fix Your Broken Candidate Experience (7:45)
  • The Appcast Recruitment Media Benchmark Report (15:30)
[Interview] Kelly Merbler - Florida Staffing Association

[Interview] Kelly Merbler - Florida Staffing Association

June 5, 2019

During times of a talent shortage, keeping recruiters engaged is a top priority.  But it's not just about money and perks.  Kelly Merbler tells us how managers, and recruiters themselves, can keep themselves performing at a high level.  We'll discuss...

  • How can firms keep their recruiters engaged during talent shortage times
  • What can recruiters do to keep themselves engaged
  • What are the biggest blind spots with staffing leaders
  • How can staffing owners implement a “strengths based culture”

To learn more about Kelly visit: https://www.kellymerblerco.com/.

[InSights] Getting Started with SEO

[InSights] Getting Started with SEO

May 29, 2019

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 12 SEGMENTS:

  • What is Search Engine Optimization and How Do We Get Started? (1:26)
  • Rapid Fire: The Best Places to Learn About Social Media and Digitial Marketing (9:42)
  • How Your Personal Brand Can Lead to More Applications and Better Candidates (18:11)

 

REFERENCED IN THIS EPISODE:

  • [Thought Leaders] Larry Kim, Neil Patel, GaryVee, Brian Fanzo, Seth Godin, Jay Baer

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

 

PRESENTED BY THE IDEA CLUB

The Idea Club is Haley Marketing’s playground for creative thought, experiments and inspiration.

From ebooks and whitepapers to how-to articles and on-demand webinars, you’ll find everything you need to stand out, stay top-of-mind and sell more.

To Learn More Visit: haleymarketing.com/ideaclub

[Interview] Robin Mee - Mee Derby

[Interview] Robin Mee - Mee Derby

May 22, 2019

On this episode we talk about candidate recruiting as a marketing function with Robin Mee from Mee Derby.  We also discuss:

  • Many firms try to be “everything to everyone”. What advantages are there to be more narrow focused?
  • What kinds of "recruitment marketing" tactics work best?
  • What role has content marketing taken in Mee Derby's company’s growth? And how has the team become involved.
  • How Mee Derby has built their social media followers from 200-20,000 in just 5 years.

You can find out more about Mee Derby at www.meederby.com.

[InSights] Stealing Your Competitor’s Facebook Playbook

[InSights] Stealing Your Competitor’s Facebook Playbook

May 15, 2019

The last time national unemployment was below 3.6 percent we had just put a man on the moon and The Beatles were dominating the pop charts. 

Is your recruitment marketing stuck in 1969? 

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 11 SEGMENTS:

  • How Long Does it Take to See Results from Blogging? (1:17)
  • Stealing InSights from Your Competitors: Facebook Ads Research (7:12)
  • The Key to Mitigating Ghosting and the No Call No Show (12:06)

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

 

PRESENTED BY HALEY MARKETING GROUP

Want to stand out. Stay top of mind. And sell more? Haley Marketing’s philosophy is simple – to make great marketing more affordable. Whether you’re looking to drive sales leads or attract more qualified candidates, Haley Marketing makes it easy for you to stand out in a saturated market. To learn more visit: haleymarketing.com 

Episode 50: Lessons Learned from Nearly 2 Years of Podcasting

Episode 50: Lessons Learned from Nearly 2 Years of Podcasting

May 8, 2019

On today's episode of Secrets of Staffing Success:

Todd Lewandowski is joined by Brad Bialy and Matt Lozar to recap the lessons learned from 50 episodes of Secrets of Staffing Success.

 

Topics Covered Include:

  • Developing a systematic process for podcasting
  • Something always goes wrong...unless you have a plan and leave nothing to chance.
  • What has Todd learned from 40 interviews with thought-leaders and innovators from throughout staffing and recruiting?
  • How do we distribute the podcast after we click publish?
  • Is there one key topic that keeps coming up from guests? 

 

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.