Secrets of Staffing Success

[InSights] Marketing Ideas for Q4 to Drive Sales in 2025

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more. 

Takeaways

• Investing time in networking leads to success.
• Consistent visibility is crucial for recruiters.
• SEO is a long-term investment for visibility.
• Former clients are a valuable resource for new business.
• Dunbar's number limits our connections to 150.
• Unique content creation is essential in marketing.
• Marketing should benefit both clients and candidates.
• Building a brand requires ongoing effort and strategy.
• Personal experiences can inform unique content.
• Trust is built through consistent and valuable content.

Hosts

Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.

A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services. 

[Stage] John Ruffini - Has Technology Made Recruiters Lazy?

On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.

KEY MOMENTS

• Technology has made recruiters lazy and caused them to rely too heavily on job boards and technology for candidate sourcing.
• Recruiters need to balance using technology as a tool and maintaining the human element of recruiting.
• The fundamentals of a great recruiter include building relationships, effective communication, curiosity, and a focus on delivering what candidates and clients want.
• Recruiters should plan their work and work their plan, setting goals and metrics to track their progress.
• The hunt and target recruiting are still essential skills for recruiters.
• Technology can be used to automate administrative tasks and enhance communication, but the human touch is still crucial in engaging with candidates.
• Recruiters should be authentic and focus on building relationships rather than just making transactions.
• Planning, time management, and self-discipline are key to success in recruiting.
• The industry has become too reliant on technology and needs to get back to the art of the hunt.

ABOUT THE SPEAKERS

Brad Bialy 
(LinkedIn)

Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. 

 

John Ruffini

(LinkedIn)

John Ruffini is the Vice President of Professional Development for HealthTrust Workforce Solutions – an industry leader in the Healthcare Staffing space. He and his team focus on training and development for the entire organization in an effort to help employees be the best they can be at whatever role they are playing within the company. John’s passion is recruiting and every recruiter hired at HealthTrust goes through a two-week boot camp training he developed that has improved new hire ramp-up time by 30%. John started on a perm desk and developed a knack (or sickness!) for starting branches from scratch in new markets or rebuilding struggling ones. While he has been in the recruiting and staffing industry for 30 years, he has spent the last 10-15 years in roles that have focused on training, mentoring, and developing individual contributors and managers. He is the current Chair of American Staffing Association’s Healthcare Section Council and Education Council, and a past chair for the Search and Placement Section Council. He has had the honor of being a presenter at ASA’s Staffing World multiple times. John is the author of “Money Makers – Proven Ways to Increase Sales and Productivity in the World of Professional Recruiting” which has been an Amazon Best Seller and is used by staffing firms across the country to train their recruiters and instill recruiting fundamentals. In 2023 he published his first non-fiction work, “A Quest for Alex” which rose to #1 on the Amazon best seller list in two categories. John is also the Co-host of the “Recruiters With No Limits” live stream podcast. John lives in South Florida with his wife, Lisa.

[InSights] What makes staffing content great?

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more. 

Takeaways

• Define what greatness means to you and set clear goals
• Regularly evaluate your marketing strategies and adjust as needed
• Personal and engaging content tends to perform well on LinkedIn
• Tagging relevant accounts in posts can increase impressions and engagement

Hosts

Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.

A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services. 

[Stage] Dr. Kylie Bragdon - Preparing for the Growing Labor Shortage

On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.

KEY MOMENTS

The most pressing issue impacting the labor market is the shortage of skilled workers, with a projected deficit of 85 million skilled workers globally by 2030. This shortage is causing challenges for businesses, including staffing and recruiting agencies, in finding talent for open positions. One solution is to tap into the labor market, particularly women who are currently underrepresented in the workforce. The cost of childcare is a significant barrier for women returning to work. Retention is also a critical issue, as the cost of replacing employees can be up to 400% of their annual salary. Developing transformational leaders is key to retaining employees and preparing for the retirement of upper-level management. The staffing and recruiting industry has a huge opportunity to address the talent shortage and differentiate themselves by focusing on leadership development and creating a culture of learning. Internal training should include mentorship programs and targeted, accessible micro-learning opportunities. The industry should see the talent shortage as an opportunity for growth and invest in developing their own talent.

 

ABOUT THE SPEAKERS

Brad Bialy 
(LinkedIn)

Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. 
 

As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. 

 

Dr. Kylie Bragdon

(LinkedIn)

Dr. Kylie Bragdon is not just a leadership consultant, public speaker, and author; she’s a game-changer in the world of team empowerment. Drawing on her extensive experience in education and personal development, Dr. Bragdon offers innovative solutions to tackle the skilled worker shortage, transforming teams into high-performing powerhouses. Her work focuses on providing teams actionable strategies to overcome daily workplace challenges and building a brighter, more stable future. With her infectious energy and natural ability to captivate an audience, Dr. Bragdon will use her unique storytelling approach to help you improve your leadership skills and drive your team to success.

[InSights] The Staffing Industry has an Identity Crisis

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more. 

Takeaways

• Storytelling is crucial in recruitment marketing to differentiate and sell the story of the organization.
• Recruiters should focus on consistency and the fundamentals of their sales process, while using technology to enhance their efforts.
• Joining local associations and chapters of national organizations can help build relationships and increase visibility.
• Recruiters should segment their prospects into current customers, former customers, and new leads, and tailor their marketing efforts accordingly.
• IP tracking can be a valuable tool for identifying website visitors and following up with potential leads.
• The best recruiters are those who are consistent, seek continuous education, and use coaching to stay on track.
• MPC (Most Placeable Candidate) marketing is an effective strategy for introducing candidates to potential clients and starting conversations.

Hosts

Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.

A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services. 

[Stage] Brad Smith - What the Best Staffing Firms Are Doing Differently

On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.

KEY MOMENTS

This episode of Take the Stage with Brad Bialy and Brad Smith is PACKED with takeaways.

• The best staffing firms differentiate themselves by focusing on a specific niche and specializing in a particular area.
• They know who they are and who they aren't.
• They compete on value, not price, and are able to prove why they are the best in their space.
• They leverage data, case studies, and referrals to showcase their expertise.
• These firms understand the importance of reputation management and actively seek online reviews.
• They set SMART goals and have a clear plan to achieve them.
• In terms of marketing, the best approach depends on the niche, market, and goals of the staffing firm. It should be integrated with the sales process, differentiate the firm, and address the problems of the target audience.
• The conversation focuses on the importance of multi-channel marketing for staffing firms and how to get started with it. It emphasizes the need to understand clients' needs, create signature content, and break it down into bite-sized pieces for different marketing channels.
• The use of AI tools is also discussed, highlighting the need to find the right tool for the job and not force-fit AI solutions.
• The conversation also touches on the importance of evaluating and optimizing tech stack, investing in marketing automation and search engine optimization, and optimizing website conversion rates.
• Brad Bialy and Brad Smith emphasize the long game of building relationships and providing value throughout the buyer's journey.

 

ABOUT THE SPEAKERS

Brad Bialy 
(LinkedIn)

Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. 
 

As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. 

 

Brad Smith

(LinkedIn)

Brad is a Certified Inbound Marketing professional who has managed the implementation of digital marketing campaigns for hundreds of staffing firms. Brad has over 20 years of industry experience and stays on top of new marketing and technology trends, transforming them into winning strategies for staffing and recruiting firms.

[InSights] Matt Has an Announcement

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more. 

 

 

It's the end of an era on InSights and after 5 years and 150 episodes, Matt Lozar is stepping away from the show. Brad and Matt recap 5 years of InSights, what's to come for the show, and touch on 2 final segments. 

 

 

 

Hosts

Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.

 

Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.

As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.

Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.

Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

[Stage] Kelly Merbler - Living with a Strengths-Focused Mindset

On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.

KEY MOMENTS

This episode of Take the Stage with Brad Bialy and Kelly Merbler is PACKED with takeaways.

• Focusing on strengths leads to better performance, engagement, and overall success.
• Leaders should focus on their own strengths and values in order to effectively lead others.
• Understanding and developing our strengths can lead to a more fulfilling and purpose-driven life.
• Leaders should create a culture that values and leverages individual strengths.
• Taking time for self-care and setting boundaries is essential to avoid burnout

ABOUT THE SPEAKERS

Brad Bialy 
(LinkedIn)

Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. 
 

As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. 

 

Kelly Merbler

(LinkedIn)

Kelly spent twenty-one years as a regional executive with a global staffng organization
where she was responsible for leading, hiring, developing and building successful sales
and operations teams. She knows that the secret of success is hiring good talent, which
begins with identifying what people do best and aligning them in the right role for
maximum impact. She discovered her passion in life several years ago while attending
a leadership conference where her soon-to-be mentor, Dr. John C. Maxwell, was the
keynote speaker. It was there she became keenly aware of her interest and passion in
helping other leaders discover their purpose in life.

Since then, she became a Gallup-Certifed Strengths Coach and faculty member of
Maxwell Leadership, providing a wide variety of leadership and coaching programs to
senior leaders and corporate clients, such as Louis Vuitton, HR Florida State Council,
Ritz-Carlton Yacht Collection, UKG, Lennar Homes, and Carnival Corporation.

Kelly Merbler is the founding Principal of The Kelly Merbler Company, LLC, which is
a leadership consulting frm based in South Florida specializing in Strengths-Based
employee engagement and retention programs, culture building,
keynote speaking and leadership development programs.

[InSights] Treat Your Staffing Website Like Lululemon

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more. 

 

In this episode of Insights, Brad Bialy and Matt Lozar discuss the importance of treating staffing websites like direct-to-consumer websites, with seasonal shifts and targeted messaging. They also emphasize the need for storytelling in recruitment marketing, specifically through case studies and testimonials. Additionally, they provide five actionable ways to nurture client databases without picking up the phone, including email marketing, social advertising, direct mail, in-person meetings, and creating valuable content.

 

 

 

Hosts

Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.

 

Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.

As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.

Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.

Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

[Stage] Jay Ramos - Smart Scaling through Outsourcing

On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.

KEY MOMENTS

In this episode of Take the Stage, Jay Ramos discusses the benefits of outsourcing functions in a staffing business and when to consider it. He highlights areas such as appointment setting, timekeeping, and collections that can be easily outsourced. Jay also shares his personal journey into the outsourcing mindset and the impact it has had on his business. He emphasizes the importance of maintaining company culture when working with outsourced teams and suggests including them in team meetings and events. Jay also discusses the California Staffing Professionals (CSP)  and their role in building a community and advocating for the staffing industry in California.

 

ABOUT THE SPEAKERS

Brad Bialy 
(LinkedIn)

Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. 
 

As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. 

 

Jay Ramos

(LinkedIn)

Jay Ramos began his staffing career in 2000 as an intern at Amtec, quickly establishing himself with a blend of humor and a genuine affinity for connecting with people. His dedication saw him rise through the ranks, transitioning from a full-time recruiter to President and part owner of Amtec. Jay’s commitment to fostering long-term client relationships and his innate drive to assist others have been instrumental in his success. 

In 2008, Jay played a pivotal role in launching Amtec Global Solutions Inc., an offshore firm based in the Philippines. This initiative has significantly contributed to delivering cost-effective, high-quality recruiting, virtual assistant, marketing, and accounting services to U.S. companies. 

Jay's achievements were recently highlighted when he was honored with the Staffing Professional of the Year award by the California Staffing Professionals Association. Additionally, he received the prestigious Essey Award, recognizing his significant impact and leadership in the industry. Jay also serves as the State President of California Staffing Professionals, further demonstrating his leadership and influence in the field. 

Outside of work, Jay finds immense fulfillment in nurturing organizational growth and mentoring aspiring leaders. Jay has been happily married to Christine for 23 years, and together they cherish their time with their 22-year-old daughter. In his leisure moments, Jay enjoys surfing, boating, swimming, SCUBA diving, and exploring new destinations around the globe.