Secrets of Staffing Success
[InSights] Navigating COVID-19 in Your Marketing

[InSights] Navigating COVID-19 in Your Marketing

April 1, 2020

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 36 SEGMENTS:

  • What topics should you be talking about on your blog?
  • How should you manage your brand accounts on social media during the COVID-19 pandemic?
  • The importance of overcommunicating. Why is NOW the perfect time to be there for your candidates?

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

[Interview] Mike & Rob - Haley Marketing (Mamu Media)

[Interview] Mike & Rob - Haley Marketing (Mamu Media)

March 25, 2020

Mike McKerns and Rob Herbein from Mamu Media join us for a big announcement!  We'll also discuss...

  • The importance of Content Marketing during uncertain times
  • How small staffing firms can compete with the "big boys"
  • What's the next "big thing" in content marketing
  • What does 2020 hold for the staffing industry? 

**Important note: we recorded this episode last week when the Covid pandemic was just getting started.

[InSights] A Lesson in Candidate Experience from Amazon

[InSights] A Lesson in Candidate Experience from Amazon

March 11, 2020

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 35 SEGMENTS:

  • Can content marketing help you recession proof your staffing firm?
  • Should you come up with a theme for your social strategy?
  • Amazon doesn’t increase friction in their checkout process. Why are you increasing friction in your application process?

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

[Interview] Leah Daniels - Appcast

[Interview] Leah Daniels - Appcast

March 5, 2020

It's time to dive into the world of Programmatic Recruiting with Leah Daniels from Appcast.  On this episode we'll discuss:

  • What is Programmatic Recruiting?
  • Most common mistakes staffing firms make with Programmatic
  • The most important hiring metrics to focus on
  • Why your job board is actually decreasing your application rate

To learn more about Appcast visit: https://www.appcast.io/

And be sure to download Appcast's 2020 Recruitment Marketing Benchmark Report.

[InSights] A Dozen Ways to Post the Same Job

[InSights] A Dozen Ways to Post the Same Job

February 26, 2020

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 34 SEGMENTS:

  • A dozen ways to post the same job
  • Where do your target candidates "hang out" on social media?
  • Reviewing the 2020 Recruitment Marketing Benchmark Report from Appcast

 

REFERENCED IN THIS EPISODE:

2020 Recruitment Marketing Benchmark Report

Digital Marketing Deals to Kickstart 2020

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

[InSights] Creating Content that Ranks on Google

[InSights] Creating Content that Ranks on Google

February 19, 2020

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 33 SEGMENTS:

  • Creating content that ranks on Google
  • Does your staffing firm need a Snapchat account?
  • What is Recruitment Marketing?

 

REFERENCED IN THIS EPISODE:

Lunch with Haley - Webinars on Demand

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

[InSights] Improve Your Online Reputation

[InSights] Improve Your Online Reputation

February 12, 2020

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 32 SEGMENTS:

  • How can you fix your staffing firm's online reputation?
  • How might you measure the impact of your social media efforts 
  • We share data on a recent Programmatic Job Advertising case study  

 

REFERENCED IN THIS EPISODE:

Programmatic Job Advertising Case Studies from Haley Marketing 

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

[Interview] Nat Carmack - BOS Staffing

[Interview] Nat Carmack - BOS Staffing

February 5, 2020

Imagine running not one, not two, but three distinct staffing companies.  That's the daily challenge for our guest Nat Carmack from BOS Staffing.  We'll discuss that plus...

  • How does he differentiate the marketing message for three different companies?
  • What it was like growing up in the staffing industry
  • What will 2020 bring for the staffing industry?

If you'd like to learn more about BOS Staffing visit: https://www.bosstaff.com/.

[InSights] Acquiring Clients in 2020

[InSights] Acquiring Clients in 2020

January 29, 2020

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 31 SEGMENTS:

  • How Can You Acquire New Clients in 2020?
  • What Content Format is Working Best on LinkedIn?
  • A Look at Facebook's 2019 Ad Revenue 

  

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

[InSights] Creating Great Job Descriptions

[InSights] Creating Great Job Descriptions

January 22, 2020
 

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 30 SEGMENTS:

  • The Key to Writing Captivating Job Descriptions
  • How Should You React When Facebook Unpublishes Your Company Page?
  • Matt has a Recruitment Marketing Challenge for EVERY Listener

 

REFERENCED IN THIS EPISODE:
The Ultimate Guide to Job Descriptions 

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY: