Secrets of Staffing Success
[Interview] Susan Wurst, Director of Account Management & Jeff Staats, CMO of Haley Marketing

[Interview] Susan Wurst, Director of Account Management & Jeff Staats, CMO of Haley Marketing

June 16, 2021

2020, the year of COVID, pushed our industry to adapt and adopt new ways of doing business. Many in the industry have said that the past 12 months have accelerated the path toward digital transformation by as much as a decade. 

 

Right now, as of May 2021, the staffing industry is going through unprecedented recruiting challenges. Jobs are plentiful, but people willing to work are scarce. 

 

So what can you do? 

 

For this episode of Secrets of Staffing Success, we turned to two of our leadership team members, Susan Wurst, our Director of Account Management, and Jeff Staats, our new CMO. 

 

Susan and Jeff bring deep technology and automation experience as well as a wealth of information on best practices for client and talent management. In this show, they share: 

 

  • Advice on what the industry must do right now to address our recruiting challenges. 
  • Guidance on implementing automation initiatives…and where to get started. 
  • Tips on building your employment brand to improve candidate attraction and retention. 
  • Their advice on what they see working for staffing companies throughout the industry.
  • And even some surprising recommendations for out-of-the box recruiting tactics. 

 

Secrets of Staffing Success is brought to you by Haley Marketing. 

 

[InSights] What You Need to Know About Staffing SEO

[InSights] What You Need to Know About Staffing SEO

June 9, 2021

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 67 SEGMENTS:

  • Everything you need to know about staffing SEO
  • What is search engine optimization?
  • Can I optimize my job listings?
  • How often should I optimize the pages of my website?
  • My competitor is outranking me for [KEYWORD]. Is there anything I can do about it?

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

[Interview] John Thomas, Professional Developer at Specialized Recruiting Group of Express Professionals.

[Interview] John Thomas, Professional Developer at Specialized Recruiting Group of Express Professionals.

June 2, 2021

Over the past 38 years, John Thomas has built an incredibly successful career in the staffing industry. He’s seen the evolution of our business from old school cold-calling and recruiters with “little black books” to today’s sophisticated sales and recruiting methods, process automation, and the rapid rise in staffing technology. 

 

For this episode of Secrets of Staffing Success, we asked John to share what he feels are the three most important topics to success in staffing sales and recruiting, and in this episode, he will tell you about: 

 

  • The Power of Communication 
  • How to Be All that You Say You Are 
  • The vital importance of Staying Focused 

 

The advice John shares isn’t about the next generation of technology or new on demand business models, it’s about doing the most essential things right. It’s about improving communication (on more levels than ever before), building stronger, personal relationships with clients and talent, and avoiding “the tornado” that hits us ever day to get the most important things done. 

 

You can connect with John on LinkedIn and visit his company website at: 

 

Specialized Recruiting Group, An Express Professionals Company 
 

Secrets of Staffing Success is brought to you by Haley Marketing. 

[InSights] Email Marketing - What Works in Candidate Recruitment?

[InSights] Email Marketing - What Works in Candidate Recruitment?

May 26, 2021

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 66 SEGMENTS:

  • Email Marketing - What Works in Candidate Recruitment?
  • Should you start sharing the names of the clients you're working with?
  • And we check in with Matt - Are people applying to jobs yet?

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

 

Referenced in this Episode:

Permanent jobs rise as employers sweeten pay, benefits for gig workers amid labor shortages

 

[Interview] Richard Rosner, CEO at HireMe Staffing and founder of Staffing Shark Media

[Interview] Richard Rosner, CEO at HireMe Staffing and founder of Staffing Shark Media

May 19, 2021

People call him the Gary V of the staffing industry. And you’re not likely to meet someone with more energy, enthusiasm and optimism than Richard Rosner, CEO at HireMe Staffing and founder of Staffing Shark Media. 

  

Richard is a wizard of both social media and grass roots marketing, and he shares the secrets to how he is achieving a 97% fill rate with ZERO spend on job advertising. During our conversation, Richard provides great advice on: 

  

  • Using video in recruiting 
  • Creating a rural market sourcing strategy 
  • His secrets to branding and “being everywhere” 
  • How he keeps his social media authentic and human 

  

In addition, Richard told us a little about the Revive WORKFORCE center that he is just opening. He calls it the “Disney World of careers,” and he has created it as a way to help people develop skills, find better job opportunities, and improve their lives. 

  

If you want to learn more about the Staffing Shark, you’ll find him on all the socials as @staffingshark.  

  

Secrets of Staffing Success is brought to you by Haley Marketing

  

[InSights] Everything You Need to Know to Attract Passive Candidates

[InSights] Everything You Need to Know to Attract Passive Candidates

May 12, 2021

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 65 SEGMENTS:

  • Social‌ ‌recruiting‌ ‌strategies‌ ‌for‌ ‌passive‌ ‌job‌ ‌seekers‌ ‌
  • Employment‌ ‌Branding‌: ‌What‌ ‌is‌ ‌an‌ ‌EVP‌ ‌and‌ ‌why‌ ‌do‌ ‌you‌ ‌need‌ ‌one?‌ ‌
  • Reengaging‌ ‌Passive‌ ‌Candidates: How‌ ‌can‌ ‌YOU‌ ‌convert‌ ‌passive‌ ‌candidates‌ ‌to‌ ‌fill‌ ‌job‌ ‌openings?‌ ‌

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

 

Referenced in this Episode:

RecruitmentMarketers.com
Everything it takes to get the right people to apply to your jobs!

Lunch with Haley
Positioning 101: Make Your Staffing Company Stand Out
In this Lunch with Haley, Co-CEO, David Searns, will walk you through the process he uses to help our clients define their positioning using the four critical aspects of a marketing message: key differentiators, positioning, value proposition and core story.

 

Episode Presented by Haley Marketing

[Interview] Mike Brannock, CEO Arevo Group, Arevo Professionals, Workforce Unlimited

[Interview] Mike Brannock, CEO Arevo Group, Arevo Professionals, Workforce Unlimited

May 5, 2021

Just about every company executive talks about the importance of putting people first. 

  

But how many do it? 

  

At Workforce Unlimited and Arevo Professionals, CEO Mike Brannock walks the walk. The secret of his success is running a “culture first” organization (actually, two of them). And caring about people isn’t just his internal employees; it extends to policies and practices he employs with his temporary associates. 

  

In this episode of Secrets of Staffing Success, Mike shares: 

  

  • Lessons he learned from his mother before he took over the company. 
  • Why traditional employee engagement methods will no longer work. 
  • An even a tip or two about world-class BBQ ribs! 

  

Mike is also looking for acquisitions, so if you’re an owner of an industrial or technical staffing company, ideally located in the Southeast, and you’re looking to sell, Mike wants to talk with you. 

  

You can connect with Mike on LinkedIn and visit his company websites: 

  

www.wfunlimited.com 

www.arevogroup.com 

  

Secrets of Staffing Success is brought to you by Haley Marketing

[InSights] What can you do in May to drive more applications?

[InSights] What can you do in May to drive more applications?

April 28, 2021

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 64 SEGMENTS:

  • Your best content may already be written
  • Clubhouse is raising more funding and no one seems to care 
  • Are people applying to open jobs yet? What can you do in May to drive more applications?

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

 

Referenced in this Episode:

RecruitmentMarketers.com
Everything it takes to get the right people to apply to your jobs!

MamuMediaLLC.com
Creating content to keep you connected. 

 

Episode Presented by Haley Marketing

[Interview] Tom and Catherine Kosnik, Founders, Visus Group

[Interview] Tom and Catherine Kosnik, Founders, Visus Group

April 21, 2021

Do you belong to a mastermind group?

 

Way back in 1925, author Napoleon Hill coined the term mastermind group. And in his book Think and Grow Rich, he talks about the importance of mastermind groups - putting two or more people together in harmony to solve problems.

 

In the business world, there are many mastermind groups, Vistage, YPO, and at Haley Marketing, Vicki and I are both members of EO, Entrepreneurs Organization.

 

In the staffing industry, there is only one organization that offers mastermind groups for CEOs, CFOs and directors of marketing.

 

And that organization is Visus group, and in this episode of Secrets of Staffing Success, we talk with Tom and Catherine Kosnik the founders of Visus group.

 

We cover a wide variety of topics, ranging from:

  • the massive push toward digital transformation in the staffing industry
  • the obstacles that keep staffing companies from getting to the next level
  • Why the CMO role has become more important than the VP of sales
  • The likely impact of remote work on internal staffing operations
  • And the secrets to working together with your spouse for more than two decades

 

To learn more about Visus Group and the Presidents’ Roundtable, please visit www.visusgroup.com.

 

Secrets of Staffing Success is brought to you by Haley Marketing

[InSights] 9 Ways to Drive Candidate Reengagement and Redeployment

[InSights] 9 Ways to Drive Candidate Reengagement and Redeployment

April 14, 2021

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 63 SEGMENTS:

  • 9 Ways to Drive Candidate Reengagement and Redeployment

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

 

Referenced in this Episode:

 

Episode Presented by Haley Marketing

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