Secrets of Staffing Success
[InSights] Is It Time to Break Up with Twitter?

[InSights] Is It Time to Break Up with Twitter?

September 18, 2019

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 23 SEGMENTS:

  • Is your contact form hurting your staffing firm? (1:19)
  • Is it time to breakup with Twitter? (10:36)
  • Employer branding for the holidays 🎅 (16:39)

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

 

REFERENCED IN THIS EPISODE:

Which Types of Form Fields Lower Landing Page Conversions?

  

PRESENTED BY HALEY MARKETING'S HOT SUMMER DEALS

Looking to fire up your marketing or recruiting?

Let us help light the fire!

To learn more about Haley Marketing’s 8 Hot Summer Deals visit haleymarketing.com/summer

[Interview] Geri Duncombe - Goodwin Recruiting

[Interview] Geri Duncombe - Goodwin Recruiting

September 11, 2019

Creating content...it's one of my favorite topics and a big part of my conversation with Geri Duncombe from Goodwin Recruiting.  We also discuss:

  • How has the new generation of workers changed her recruiting approach?

  • What’s been the biggest game changer in her marketing efforts?

  • The major impact that focusing on SEO has had on her business

  • What’s keeping Geri up at night?

To learn more about Geri and Goodwin Recruiting visit: https://www.goodwinrecruiting.com/

[InSights] Google’s 2019 Ranking Factors

[InSights] Google’s 2019 Ranking Factors

September 4, 2019

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 22 SEGMENTS:

  • Why do we need to create content? (1:24)
  • Is Facebook going to stop showing users how many people “Like” their posts? (7:41)
  • SparkToro's 2019 Google Ranking Factors Report (10:10)

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

 

REFERENCED IN THIS EPISODE:

Facebook May Soon Hide Total Like Counts on Posts, Mirroring Instagram's Test

Google Ranking Factors 2019: Opinions from 1,500+ Professional SEOs

 

PRESENTED BY HALEY MARKETING'S HOT SUMMER DEALS

Looking to fire up your marketing or recruiting?

Let us help light the fire!

To learn more about Haley Marketing’s 8 Hot Summer Deals visit haleymarketing.com/summer

[InSights] Why Do You Need a SMART Goal?

[InSights] Why Do You Need a SMART Goal?

August 28, 2019

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 21 SEGMENTS:

  • What are SMART goals and why are they important? (1:24)
  • Facebook ads are changing AGAIN and it has a direct impact on YOUR staffing firm (8:43)
  • Why you should reply to both negative and positive reviews on Google (16:06)

  

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

 

REFERENCED IN THIS EPISODE:

Start With Why - Simon Sinek TED Talk

Improve your local ranking on Google

 

PRESENTED BY HALEY MARKETING'S HOT SUMMER DEALS

Looking to fire up your marketing or recruiting?

Let us help light the fire!

To learn more about Haley Marketing’s 8 Hot Summer Deals visit haleymarketing.com/summer

[InSights] What Makes a Great Job Title?

[InSights] What Makes a Great Job Title?

August 21, 2019

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 20 SEGMENTS:

  • Why every blog post needs a purpose (1:28)
  • Why every Recruiter should connect with 25 people on LinkedIn every day (8:10)
  • What makes a great job title? (15:51)

  

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

 

PRESENTED BY HALEY MARKETING'S HOT SUMMER DEALS

Looking to fire up your marketing or recruiting?

Let us help light the fire!

To learn more about Haley Marketing’s 8 Hot Summer Deals visit haleymarketing.com/summer

[InSights] Design Trends for 2020

[InSights] Design Trends for 2020

August 14, 2019

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 19 SEGMENTS:

  • How can you turn your blog articles into great visual content? (2:28)
  • The key to creating Thumb-Stopping Imagery for social media (6:57)
  • Design Trends from Haley Marketing’s Creative Team (11:00)

  

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

 

PRESENTED BY HALEY MARKETING'S HOT SUMMER DEALS

Looking to fire up your marketing or recruiting?

Let us help light the fire!

To learn more about Haley Marketing’s 8 Hot Summer Deals visit haleymarketing.com/summer

[Interview] Sharlene Massie - About Staffing

[Interview] Sharlene Massie - About Staffing

August 7, 2019

As a leader how well do you communicate your culture to your internal staff?  It's one of the many topics we cover with Sharlene Massie from About Staffing.

We also discuss:

  • How to develop a brand strategy
  • What is her most important role as a leader?
  • How has the new generation of worker changed her recruiting practices?
  • When evaluating candidates, how important is personality?

To learn more about Sharlene and About Staffing visit: https://www.aboutstaffing.com/

[InSights] A Marketing Lesson from Amazon

[InSights] A Marketing Lesson from Amazon

July 31, 2019

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 18 SEGMENTS:

  • What is the ideal blog post length?  (1:26)
  • A marketing lesson from Amazon (6:57)
  • What does Instagram's beta test mean for your staffing firm?  (12:56)

  

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

 

PRESENTED BY HALEY MARKETING'S HOT SUMMER DEALS

Looking to fire up your marketing or recruiting?

Let us help light the fire!

To learn more about Haley Marketing’s 8 Hot Summer Deals visit haleymarketing.com/summer

[InSights] Do Candidates Read Blog Posts?

[InSights] Do Candidates Read Blog Posts?

July 24, 2019

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 17 SEGMENTS:

  • Do candidates actually read blog posts?  (1:55)
  • How can you get over your fear of pressing record and start creating video content? (9:31)

  

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

 

PRESENTED BY HALEY MARKETING'S HOT SUMMER DEALS

Looking to fire up your marketing or recruiting?

Let us help light the fire!

To learn more about Haley Marketing’s 8 Hot Summer Deals visit haleymarketing.com/summer

[Interview] Mike Wiley - McGrath Systems

[Interview] Mike Wiley - McGrath Systems

July 17, 2019

When is it ok to say "no" to a potential client?  That's just one of the questions I posed to Mike Wiley from McGrath Systems.  We'll also discuss

  • How McGrath branded it's service offerings to help standout in the marketplace
  • What does Mike do to ensure that his recruiters are motivated and engaged?
  • What role can the staffing industry play in trying to close the skills gap?
  • What is Mike doing now to prepare for a possible recession in the next 2-3 years?

To learn more about McGrath Systems check out: https://www.mcgrathsystems.com/