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Candid conversations with entrepreneurs and thought leaders in the staffing and recruiting industry. Brought to you by Haley Marketing
Episodes
![[InSights] Social Media Can't Fix Your Candidate Experience](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog1903194/Secrets-Staffing-Success-Logo-3-2_300x300.jpg){kind=logo}
Wednesday Jun 12, 2019
Wednesday Jun 12, 2019
Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 13 SEGMENTS:
- Are You on Pace to Hit Your 2019 Content Marketing Goals? (1:37)
- Social Media Can't Fix Your Broken Candidate Experience (7:45)
- The Appcast Recruitment Media Benchmark Report (15:30)
Wednesday Jun 05, 2019
Wednesday Jun 05, 2019
During times of a talent shortage, keeping recruiters engaged is a top priority. But it's not just about money and perks. Kelly Merbler tells us how managers, and recruiters themselves, can keep themselves performing at a high level. We'll discuss...
- How can firms keep their recruiters engaged during talent shortage times
- What can recruiters do to keep themselves engaged
- What are the biggest blind spots with staffing leaders
- How can staffing owners implement a “strengths based culture”
To learn more about Kelly visit: https://www.kellymerblerco.com/.
Wednesday May 29, 2019
Wednesday May 29, 2019
Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 12 SEGMENTS:
- What is Search Engine Optimization and How Do We Get Started? (1:26)
- Rapid Fire: The Best Places to Learn About Social Media and Digitial Marketing (9:42)
- How Your Personal Brand Can Lead to More Applications and Better Candidates (18:11)
REFERENCED IN THIS EPISODE:
- [Blog] Rally Recruitment Marketing
- [Book] Marketing Rebellion by Mark Schaefer
- [Book] Contagious: Why Things Catch On by Jonah Berger
- [Book] Talk Triggers by Jay Baer
- [Podcast]Social Media Podcast by Social Media Examiner
- [Podcast] The Blogging Millionare hosted by Brandon Gaille
- [Podcast] #WorkTrends hosted by Meghan M. Biro
- [Podcast] The Chad and Cheese Podcast hosted by Chad Sowash and Joel Cheesman
- [Podcast] Just Try This hosted by Brian Fanzo and Amy Landino
- [Podcast] The Speaker Lab hosted by Grant Baldwin
- [Thought Leaders] Larry Kim, Neil Patel, GaryVee, Brian Fanzo, Seth Godin, Jay Baer
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
PRESENTED BY THE IDEA CLUB:
The Idea Club is Haley Marketing’s playground for creative thought, experiments and inspiration.
From ebooks and whitepapers to how-to articles and on-demand webinars, you’ll find everything you need to stand out, stay top-of-mind and sell more.
To Learn More Visit: haleymarketing.com/ideaclub
Wednesday May 22, 2019
Wednesday May 22, 2019
On this episode we talk about candidate recruiting as a marketing function with Robin Mee from Mee Derby. We also discuss:
- Many firms try to be “everything to everyone”. What advantages are there to be more narrow focused?
- What kinds of "recruitment marketing" tactics work best?
- What role has content marketing taken in Mee Derby's company’s growth? And how has the team become involved.
- How Mee Derby has built their social media followers from 200-20,000 in just 5 years.
You can find out more about Mee Derby at www.meederby.com.
Wednesday May 15, 2019
Wednesday May 15, 2019
The last time national unemployment was below 3.6 percent we had just put a man on the moon and The Beatles were dominating the pop charts.
Is your recruitment marketing stuck in 1969?
Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 11 SEGMENTS:
- How Long Does it Take to See Results from Blogging? (1:17)
- Stealing InSights from Your Competitors: Facebook Ads Research (7:12)
- The Key to Mitigating Ghosting and the No Call No Show (12:06)
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
PRESENTED BY HALEY MARKETING GROUP:
Want to stand out. Stay top of mind. And sell more? Haley Marketing’s philosophy is simple – to make great marketing more affordable. Whether you’re looking to drive sales leads or attract more qualified candidates, Haley Marketing makes it easy for you to stand out in a saturated market. To learn more visit: haleymarketing.com
Wednesday May 08, 2019
Wednesday May 08, 2019
On today's episode of Secrets of Staffing Success:
Todd Lewandowski is joined by Brad Bialy and Matt Lozar to recap the lessons learned from 50 episodes of Secrets of Staffing Success.
Topics Covered Include:
- Developing a systematic process for podcasting
- Something always goes wrong...unless you have a plan and leave nothing to chance.
- What has Todd learned from 40 interviews with thought-leaders and innovators from throughout staffing and recruiting?
- How do we distribute the podcast after we click publish?
- Is there one key topic that keeps coming up from guests?
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
Wednesday May 01, 2019
Wednesday May 01, 2019
On today's episode of InSights:
Does your staffing firm need a Game of Thrones strategy? (1:16) Is your social media messaging balanced for human readers and algorithms? (7:34) The case study success that resulted in 1 staffing firm increasing applications by 8% WITHOUT increasing their cost per application (17:04)
During segment 2, Social Reach, they’re joined by Michelle McCormick, Social Media Marekting Advisor.
Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you’re thinking.
Referenced in this Episode:
[Report] The New Language of Staffing
[Webinar] Staffing Messaging: Striking a Balance Between Human Readers and Algorithms
[Case Study] Programmatic Increases Qualified Applications and Eliminates Wasted Job Board Spend
[Article] Job A Has 0 Applications. Job B Has 100 Applications. How Can Programmatic Advertising Fix That?
[Article] This Will Make You Successful at Programmatic Job Advertising
[Article] Scared of Programmatic Advertising? This Will Calm Your Four Biggest Fears
Episode Presented by Haley Marketing:
Want to stand out. Stay top of mind. And sell more? Haley Marketing’s philosophy is simple – to make great marketing more affordable. Whether you’re looking to drive sales leads or attract more qualified candidates, we make it easy for you to stand out in a saturated market.
To learn more visit: haleymarketing.com
Wednesday Apr 24, 2019
Wednesday Apr 24, 2019
On this episode of InSights, Brad Bialy and Matt Lozar discuss:
A guide to repurposing your blog post (1:51), three ways to develop relationships on LinkedIn (8:14), and they share four lessons from the TAtech Leadership Summit on Recruitment Marketing and the Massachusetts Staffing Association’s Annual Conference (14:15)
Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you’re thinking.
Referenced in this Episode:
[Conference] TAtech Leadership Summit on Recruitment Marketing
[Conference] Massachusetts Staffing Association
[Process Automation Tool] Calendly
Episode Presented by Haley Marketing:
Want to stand out. Stay top of mind. And sell more? Haley Marketing’s philosophy is simple – to make great marketing more affordable. Whether you’re looking to drive sales leads or attract more qualified candidates, we make it easy for you to stand out in a saturated market.
To learn more visit: haleymarketing.com
Wednesday Apr 17, 2019
Wednesday Apr 17, 2019
On this episode we talk training for your internal staff. Amy Munroe from Staffing eTrainer joins us and we ask her:
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With candidates being so tough to find now what are some areas of focus when it comes to recruiter training?
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Where is the biggest gap in training in the staffing industry right now?
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What are some of the characteristics to look for when hiring from outside the industry?
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What are 2-3 essential elements to onboarding to make sure you don’t lose new hires in the first few weeks?
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What will be the biggest change in the next 2-3 years when it comes to training?
You can find out more about Staffing eTrainer at https://www.staffingetrainer.com/
Wednesday Apr 10, 2019
Wednesday Apr 10, 2019
On this episode of InSights, Brad Bialy and Matt Lozar discuss:
The importance of showcasing the right imagery on your website (1:43), is now the perfect time to add video to your social media mix? (9:10) and they review a Haley Marketing Group case study that resulted in a 250% increase in applications (15:46)
During segment 3, Seen & Heard, they’re joined by Todd Lewandowski, Director of Content Marketing at Haley Marketing Group and Host of the Secrets of Staffing Success Interview Series.
Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you’re thinking.
Episode Presented by Haley Marketing:
Want to stand out. Stay top of mind. And sell more? Haley Marketing’s philosophy is simple – to make great marketing more affordable. Whether you’re looking to drive sales leads or attract more qualified candidates, we make it easy for you to stand out in a saturated market.
To learn more visit: haleymarketing.com