Secrets of Staffing Success

[InSights] How to Hack Social Media Engagement

On this episode of InSights, Brad Bialy and Matt Lozar discuss:

• The Benefits of Featuring Your Team in Your Content (1:46)
• How to Hack Social Engagement (9:22)
• A Recap of the 2019 Staffing Industry Analysts Executive Forum (21:40)

During Social Reach, Brad and Matt are joined by Matt Swistak, Social Media Marketing Advisor at Haley Marketing Group.

During Seen & Heard, they’re joined by Ryan Maher, Marketing Consultant at Haley Marketing Group.

Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you’re thinking.

 

Referenced in this Episode:

[Article] Navigating Your Social Recruiting on Facebook in 2019 – Facebook Groups

[Webinar] Social Media 20/20: Creating an Aligned Vision for Your Staffing Firm

[Webinar] Lunch with Haley: Lessons from the 2019 Executive Forum

[Interview] Lauren Lewis - StaffBuffalo

Lauren Lewis shares her unique perspective of being partner in a woman owned and operated staffing and recruiting firm.  We'll talk with Lauren about the challenges...and opportunities it has brought her firm along with...

• How to compete with large staffing firms in a small market
• What's working in social recruiting
• How their candidate experience has helped attract a higher level candidate
• Tapping into the "ex-pat" candidate market

You can connect with Lauren on LinkedIn and to find out more about StaffBuffalo visit: http://staffbuffalo.com/

[InSights] Social Recruiting Tactics that Work

On this episode of InSights, Brad Bialy and Matt Lozar discuss the key to content variety (1:28) and the 2019 Recruitment Marketing Benchmarks Report from SmashFly (18.55).

During Social Reach, they chat with Corinne McCarthy, Social Media Marketing Advisor at Haley Marketing Group, about 6 social recruiting tactics that are driving applications today (7:09).

The group wraps up the show with a quick-hitting recap of each segment.

Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you're thinking.

 

Referenced in this Episode:

[Report] Cisco Visual Networking Index: Forecast and Trends, 2017–2022

[eBook] Personal Branding: Your Secret To More Applications and Better Candidates

[Case Study] Smart Social Strategy Exponentially Increases Job Reach and Applications

[Article] Navigating Your Social Recruiting on Facebook in 2019 Part 2 – Facebook Groups

[Report] 2019 Recruitment Marketing Benchmarks Report

 

Episode Presented by Haley Marketing:

Want to stand out. Stay top of mind. And sell more? Haley Marketing’s philosophy is simple - to make great marketing more affordable. Whether you’re looking to drive sales leads or attract more qualified candidates, we make it easy for you to stand out in a saturated market.

To learn more visit: haleymarketing.com

[InSights] Optimizing Your Career Site

On this episode of InSights, Brad Bialy and Matt Lozar discuss the Keys to Defining Your Target Audience (1:25 - 6:37) and How to Gather and Respond to Online Reviews (6:38 - 12:37).

During Seen and Heard, they chat with Aaron Eastlack, Social Media Marketing Advisor, about the Importance of Calls to Action on Your Career Site (12:38 - 20:47) and wrap up the show with a Quick-Hitting Recap of Each Segment. 

Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you're thinking. 

 

Referenced in this Episode:

[Article] 88% Of Consumers Trust Online Reviews As Much As Personal Recommendations

[Article] What are the Critics Saying About Your Staffing Firm?

 

Episode Presented by Haley Marketing:

Want to stand out. Stay top of mind. And sell more? Haley Marketing’s philosophy is simple - to make great marketing more affordable. Whether you’re looking to drive sales leads or attract more qualified candidates, we make it easy for you to stand out in a saturated market.

To Learn More visit haleymarketing.com

[Interview] Scott Wintrip

Time to check in with our old friend Scott Wintrip.  Scott is celebrating 20 years of providing staffing and recruiting firms with the best advice in the business.  On this episode we talk to Scott about:

• Traits you should look for from candidates for your internal positions
• How can firms help fill the void from Indeed
• What can staffing firms do to improve their relationship with HR?
• The most common blind spot among staffing and recruiting firms
• What will the headline be for the staffing and recruiting industry at the end of 2019?

Check out Scott's episode from 2018.  And be sure to read all of Scott's great content at https://scottwintrip.com/

[InSights] Every Post Has a Purpose

In this episode of InSights, Brad Bialy and Matt Lozar discuss, The Keys to Writing a Successful Blog Post Headline (1:40 - 7:54) Why Every Post Needs a Purpose on Social Media (7:55 - 13:13) The Value of Facebook Groups in Driving Jobs Applications (13:14 - 18:57) and A Quick-Hitting Recap of Each Segment. 

Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and them know what you're thinking. 

 

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[Interview] Ben Murphy - Titus Talent Strategies

It's time to talk analytics!  Don't worry you won't need a math degree for this one.  Ben Murphy from Titus Talent Strategies joins us to discuss how his firm uses Predictive Index analytics to find the best talent available.  We'll also chat about:

• Tactics for finding passive candidates
• How to convince passive candidate to switch jobs
• What does a "values driven" organization mean to Titus Talent
• How Ben has taken his experience as a college football coach and used it in recruiting

To find out more about Titus Talent Strategies check out: https://www.titustalent.com/

[InSights] Preparing for 2019

In the debut episode of InSights, Brad Bialy and Matt Lozar discuss:

• How to create a content plan for 2019
• The impact of Facebook Jobs on social recruiting
• A recent hot topic from ASA Central

Be sure to follow Brad and Matt on LinkedIn.  And join the conversation on Twitter by following @StaffingPodcast and @haleymarketing 

 

"When To Say No" with Brian Abrams from PMO Partners

So many staffing and recruiting firms are "one-man shows".  In our conversation with Brian Abrams he'll reveal what made him want to break out on his own.  We'll also discuss:

• What were some of the challenges of being a one man show?

• What are some of the differences between being a solo recruiter and working for a bigger firm?

• What advice Brian has for start-ups?

• Why turning down some business was the right strategy for PMO Partners

To find out more about PMO Partners visit: https://www.pmopart.com/.

"Looking Ahead to 2019" with David Searns from Haley Marketing

A great opportunity to pick the brain of our founder and CEO David Searns.  We chat with David about a wide range of topics including:

• Is the industry better off, worse off, or the same since we last year?

• Most innovative marketing/sales tactic he's seen this year

• What should all staffing firms be doing today to prepare for the next 1-2 years? 

• What will be the biggest disrupter to the staffing industry in 2019?

• What are some of the common traits of the most successful staffing owners?

 

You can find out more about Haley Marketing at https://www.haleymarketing.com/.