Secrets of Staffing Success

[InSights] Acquiring Clients in 2020

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 31 SEGMENTS:

• How Can You Acquire New Clients in 2020?
• What Content Format is Working Best on LinkedIn?
• A Look at Facebook's 2019 Ad Revenue 

  

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)
• Brian Vaccaro (LinkedIn / Email)

[InSights] Creating Great Job Descriptions

 

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 30 SEGMENTS:

• The Key to Writing Captivating Job Descriptions
• How Should You React When Facebook Unpublishes Your Company Page?
• Matt has a Recruitment Marketing Challenge for EVERY Listener

 

REFERENCED IN THIS EPISODE:
The Ultimate Guide to Job Descriptions 

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

[InSights] Preparing for 2020

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 29 SEGMENTS:

• How can you set a measurable goal for your content marketing in 2020?
• How might you strengthen your employer brand on Facebook?
• 2020 predictions for social recruiting 

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

Best of 2019

On this episode we feature some of our favorite segments form 2019.  You'll hear:

• Kelly Merbler discuss how to keep recruiters engaged in a talent short market
• John Ruffini shares the training we need to focus on ahead of a possible recession
• Scott Wintrip reminds us to keep selling even in a candidate market
• Mike Wiley assures us that it's ok to say "no" to a client
• Lauren Lewis gives examples of how she goes the extra mile to create a great candidate experience
• Scott Samuels shares how his firm went from a few bad reviews to a 4.8 star average 
• and Robin Mee tells us how she built her social followers from 200 to 20,000!

Thank you to all of our listeners in 2019.  We look forward to share more Secrets of Staffing Success in 2020!

[InSights] New Takes on Our 5 Favorite Segments from 2019

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 28 SEGMENTS:

• How to create a content strategy for 2020
• How can you write GREAT job descriptions?
• What are SMART goals and why are they important?
• Evaluating your application process
• How can you get over your fear of pressing record and start creating video content?
   

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

[Interview] Brad Bialy - 2020 Checklist

Are you ready to make 2020 your best year ever?  Brad Bialy joins me to review all the areas of your business that you need to make sure are up to speed.  We'll discuss;

• Does your website say 2020 or 2006? (Find out about ADA compliance here)
• Is your job board optimized to bring in more applications?
• Does ever social media post have a purpose?
• Are you telling a story with your content marketing?

You can also download Haley Marketing's "Smart Marketing Checklist" at https://www.haleymarketing.com/smartmarketing/.

[InSights] Recruiter InMails are Ruining the Industry

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 27 SEGMENTS:

• How might YOU develop your Brand’s voice in your content? (1:22)

• The Key to Improving Organic Reach on Social Media (7:25)

• Is LinkedIn InMail Ruining the Staffing Industry? (17:43)

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)
• Elaine Materise (LinkedIn)

 

 

[Interview] John Ruffini - HealthTrust Workforce Solutions

As we head into 2020, and a possible recession, it will be vitally important to make sure your recruiters are trained to face the struggles of this uncertain time.  John Ruffini from HealthTrust Workforce Solutions joins us to talk about the essential elements of training.

• What is the most important aspect of training we need to start looking at now?
• Where does this industry really fall off when it comes to training recruiters?
• What are some of the key traits owners should be looking at when hiring recruiters?
• How can recruiters on a 360 desk best manage their days?

To find out more about John and HealthTrust Workforce Solutions visit: www.healthtrustjobs.com

[InSights] Preparing for 2020

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 26 SEGMENTS:

• How might you evaluate your 2019 content to plan a 2020 content strategy?
  (1:20)

• What should YOU think about before clicking publish on social media? (6:04)

• Facebook MIGHT Implement Limits on How Many Ads a Page Can Run in 2020 (13:12)

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

 

REFERENCED IN THIS EPISODE:

Facebook Will Implement Limits on How Many Ads a Page Can Run in 2020

[Interview] Tricia Tamkin - Moore Essentials

It's time to talk ethics!  Tricia Tamkin from Moore Essentials joins us to take a candid look at the ethical state of the staffing and recruiting industry.  We discuss:

• The teachings of ruse recruiting, lying to candidates and flip marketing. 
• How these practices influence our industry's reputation
• What can you do? Learn to make an ethical decision. There’s an actual process you go through. 
• and we'll walk through a few different scenarios and decide if they are ethical

For more information about Tricia and Moore Essentials visit: https://mooreessentials.com/.