Secrets of Staffing Success

[InSights] Get More ROI from Your Recruitment Budget

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 78 SEGMENTS:

• How Can You Be Unique and Intentional with Your Thanksgiving Content
• The Importance of A/B Testing in Your Content
• Forget Programmatic, Here's How to Get More ROI from Your Recruitment Budget

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

[Interview] Brad Block, Chief Operations Officer of Staffing the Universe

Very few companies successfully transition from one generation to the next. And far fewer make it to the third generation. But at Staffing the Universe, family is at the heart of the business—and one of the biggest reasons this company has been so incredibly successful for the past 40 years. 

 

In this episode of Secrets of Staffing Success, we have Bradley Block LIVE from Staffing World* as we learn all about: 

 

• The core values that provide the foundation for the family and the business. 
• The secrets to Thanksgiving dinner (AKA – how to balance work and family…and Monti’s quiet way of letting everyone know when there’s been “enough” business talk). 
• The unique way the company has been structured to diversify and support growth. 
• Keys to Staffing the Universe’s ability to grow (hint: it’s not just about revenue and KPIs; this is truly a values based business!). 
• How the family build a strong leadership team and successfully integrated professional management into their operations. 
• The importance of actively pursuing diversity of thought. 
• COVID silver linings. 
• And why Brad loves coming to Staffing World. 

 

If you’d like to know more about Brad and Staffing the universe, here’s how you can connect: 

 

Connect with Bradley on LinkedIn 

Visit Staffing the Universe  

 

Secrets of Staffing Success is brought to you by Haley Marketing. 

[InSights] I have $1,000,000 in open job orders...HELP!

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 77 SEGMENTS:

• We're tired of people complaining about Facebook
• Rock Star Marketing the next Lunch with Haley presentation from Haley Marketing 
• "I have $1,000,000 in open job orders...HELP!"

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

[InSights] Recapping Staffing World 2021

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 76 SEGMENTS:

• Recapping Staffing World 2021 

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)
• Brad Smith (LinkedIn / Twitter)

[Interview] Aaron Grossman, CEO of Talent Launch

How much are you looking to grow your business? 10% 20% Maybe even 50% 

Today’s guest, Aaron Grossman is looking to scale his staffing business to $1 billion dollars over the next seven years! He’s executing a bold vision to create a national staffing company, but one with a very different growth strategy.  

Rather than opening lots of branch offices or trying to become the next UBER of staffing, his model is focused on buying…and growing…small staffing companies. He’s providing the resources and infrastructure that staffing companies need to drive substantial growth and effectively compete in the coming years.  

In today’s episode, Aaron talks to us about his vision, the critical importance of culture (and his very unique take on bringing culture to life), the value of big thinking, and what his company, TalentLaunch, is doing to build a platform to drive growth for the operating companies he’s acquiring. 

Here are a few of the topics we discuss: 

•  A powerful and unrelenting focus on culture 
• Big thinking 
• Developing a platform to drive growth for operating companies 
• Building a system for creating business intelligence…and a data driven organization 
• Technology to supercharge processes  
• Elevating marketing to a strategic role 
• Having the courage to reinvent the business (people and process) as the business grows and not be tied to legacy thinking 

If you’d like to know more about TalentLaunch and their culture and vision, check out their website at https://www.mytalentlaunch.com. 

And if you’re interested in connecting with Aaron, or possibly becoming part of the TalentLaunch organization, connect with Aaron on LinkedIn. 

[InSights] Your Employer Brand is Impacting Your Applications

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 75 SEGMENTS:

• Are we really still saying "Now Hiring"
• Matt and Brad share a case study on the long-term impact of blog writing 
• Your employer brand is impacting your applications and we tell you why

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

[Interview] David Searns and Victoria Kenward, Co-CEOs of Haley Marketing

25 years ago, Haley Marketing was launched.  

 

Over the past quarter century, the company has grown from a two-person start-up to an industry leader with 60 employees providing marketing and technology services to more than 1,400 staffing and recruiting firms around the world. 

 

However, the journey was anything but a straight path! 

 

In this episode of Secrets of Staffing Success, our Co-CEOs, Victoria Kenward and David Searns, share the story of Haley Marketing’s founding, a few lessons of survival, and the critical factors that lead to the company’s success over the years.   

 

Highlights of this episode include:  

 

• The importance of having clear, shared company values…and integrating those values into hiring, management, and day-to-day decision making. 
   
• Understanding the difference between putting the right people on the bus and defining the right seats on the bus. David explains how getting that wrong led to the darkest day in the company’s history. 
   
• The value of caring for your people, focusing on strengths, and helping team members to realize their dreams—even when those dreams are not with your company. 
   

• How having the courage to scrap legacy thinking, reinvent business models, and take the first step into uncharted waters was essential for survival. 
   
• Realizing that ignorance can be a blessing and having a willingness (and optimism!) to take on new challenges can lead to unexpected opportunities. 
   
• The value of saying “Sure, we can do that.” 
   
• Plus, Vicki and David share their views about the near team future of your “marketing stack” and the potential opportunities from cutting edge technologies likely to be impacting the staffing industry in the next three to five years. 

 

 

Connect with David Searns and Victoria Kenward on LinkedIn and learn more about Haley Marketing. 

 

To listen to the SMART IDEAS Summit recordings,  
visit https://www.haleymarketing.com/25bash  

 

[InSights] Are SEO and PPC the Corona and Lime of Digital Marketing?

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 74 SEGMENTS:

It's a grab bag episode! Matt and Brad answer the questions they've been getting from across the industry over the last month. 

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

[Interview] Rob Huffmaster, Vice President of Huffmaster

Imagine you get a call from a big client. You haven’t spoken with them in years. Now, they need you to replace all their workers in one of their facilities…and you have just days to get it done.  

 

Sound a bit terrifying? 

 

Not for Rob Huffmaster and his team at Huffmaster Companies; it’s all in a day’s work.  

 

On today’s Secrets of Staffing Success, Rob tells us all about his family business and how they have become a world leader in crisis staffing. Rob also shares powerful insights from his Executive MBA program at Northwestern University and his views about the keys to creating lasting differentiation in the staffing industry. He even shares a few lessons learned as a professional race car driver.   

 

Highlights of this episode include:  

 

• Huffmaster’s unique recruiting model (and culture) for high speed, high volume light industrial and healthcare staffing. 
   
• How solid core values (and a strong Mom!) have enabled Huffmaster to successfully transition through 52 years and three generations of family owners. 
   
• The importance of operational effectiveness and finding your unique spot on the “Productivity Frontier.” 
   

• Rob’s somewhat contrarian views on the role of technology and automation in the staffing industry and how it may increase commoditization and reduce the profitability of staffing companies in the long-term. 
   
• The importance of G-STIC (Goals, Strategy, Tactics, Implementation, Control) and why it is so important to keep marketing (and strategic initiatives) organized by starting with a clear goal and developing the optimal strategies before designing tactics. 

 

Connect with Rob on LinkedIn and learn more about Huffmaster Companies. 

[InSights] 5 Lessons from the Colorado Staffing Association‘s Annual Conference

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 73 SEGMENTS:

• Five Lessons from the Colorado Staffing Association's Annual Conference

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)