Secrets of Staffing Success

[Interview] Jan Jedlinski, Founder and CEO at Candidately.

How do you go from the hospitality industry…to staffing…to creating VMS software…to changing how an industry operates all within 5 years? 

 

For Jan Jedlinski, it was a perfectly natural progression. Jan is the Founder and CEO of Candidately, Gustav, and the World Staffing Organization. He’s a technology entrepreneur with a bold vision to improve how staffing companies engage with clients and candidates. 

 

On this episode of Secrets of Staffing Success, Jan shares the story of how he went from hospitality school to technology leader. We talk in detail about: 

 

• The importance of technology as a tool to enhance(not replace) the capabilities of staffing sales professionals and recruiters.  

• The future of staffing and the importance of integrating technology, process, and brand to create competitive differentiation. 
   
• Jan’s amazing success (and lessons learned) from creating the World Staffing Summit, an event that went from an idea to a conference that attracted more than 12,000 staffing professionals in less than six months. 
   
• How Jan built and manages a global team, with staff in seven countries across four continents to drive Gustav and Candidately. 

 

Connect with Jan on LinkedIn and learn more about Candidately. 
 

[InSights] Start Treating Your Content Like The Beatles

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 72 SEGMENTS:

• How to use your website to build your email list
• Rock Star Marketing: Start treating your content like The Beatles 
• An overview of how you can evaluate the effectiveness of your job slots

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

[Interview] Amy Bingham, President & Founder, Bingham Consulting

For the past 14 years, Amy Bingham has been providing advice to staffing firms to help them improve sales, enhance recruiting, and develop talent. 

 

As the founder and President of Bingham Consulting, she provides sales and operations consulting, leadership development and coaching, and her exclusive Millennial Mentor program to help organizations develop tomorrow’s leaders. 

 

In this episode of Secrets of Staffing Success, Amy shares her advice on: 

 

• The 9 vital staffing industry disciplines that leaders need. 
• How working with Gen Z can help companies embrace DE&I. 
• Remote and hybrid work and how staffing companies are adapting. 
• Strategies for reducing no-call, no-show. 

• Advice on attracting…and retaining internal team members. 
• Strategies small to midsize staffing companies should adopt to effectively compete in the years ahead. 

 

Connect with Amy on LinkedIn and learn more about Bingham Consulting. 

[InSights] Announcing the Smart Ideas Summit

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 71 SEGMENTS:

• It's Okay to Ask for Testimonials 
• Rock Star Marketing: A Lesson from Crunch Fitness
• Announcing the SMART Ideas Summit 

 

What is the SMART Ideas Summit?

For 25 years, Haley Marketing has brought sales, marketing, and recruiting ideas to the staffing industry.

To celebrate our 25th birthday, we’re bringing together 14 talented consultants to the staffing industry to each share their top 20 minutes of content. These “TED-talk” style presentations will provide the insight and inspiration you need to achieve your goals in 2021 and beyond.

There is no cost to attend this event. But spaces are limited.

>>Reserve Your Seat<<

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)
• Jeff Staats (LinkedIn)

[Interview] Jen and Greg Lambert from TERRA Staffing Group

Almost every company has a mission, a vision, a list of core values but all too often, they're just words. Words on a website, words in a strategic plan.  

But then, there are those companies that really live their values and on this episode of Secrets of Staffing Success, Vicki and I chat with Jen and Greg Lambert, the Chief Strategy Officer and Chief Executive Officer with TERRA Staffing Group.  

As you'll hear, TERRA Staffing has achieved incredible success by truly living their values and having a willingness to do what most other staffing companies will not do. 

In this episode of Secrets of Staffing Success, Jen and Greg tell us about:  

• Their strategies for growing from a small, family business in Seattle to a major regional staffing company with 15 offices in four states.  
• How their desire to “work with really talented people” provided the foundation for creating a powerhouse culture and a systemic process for leadership. 
• How TERRA Staffing Group has achieved incredible growth…without a sales force.  

• The critical importance of living the company’s values. 
• And of course, Jen’s favorite placement of all time!  

 To learn more about TERRA Staffing Group, visit them online at www.terrastaffinggroup.com. You can also connect with Jen and Greg on LinkedIn. 

 

Secrets of Staffing Success is brought to you by Haley Marketing. 

Almost every company has a mission, vision and core values. But all too often they are just words on a website.  

Then there are those companies that really live their values. 

On this episode of Secrets of Staffing Success, Vicki and I chat with Jen and Greg Lambert, the Chief Strategy Officer and Chief Executive Officer with Terra Staffing Group. 

 

As you’ll hear, Terra Staffing has achieved incredible success, by truly living their values…and having a willingness to do what most other staffing companies will not do. 

 

 

Secrets of Staffing Success is brought to you by Haley Marketing. 

In August of 2021, Haley Marketing will celebrate our 25th birthday…a quarter century of serving the staffing industry. 

 

To celebrate, we’re doing what we do best…giving away lots of ideas. As a thank you for listening to our podcast, we’d like to invite you to a very special upcoming event.  

 

On August 19, we’re having a day-long SMART IDEAS summit. We’re bringing together many of the industry’s top thought leaders to share their insights and advice.  

 

There will be 14 sessions filled with amazing ideas idea to help you achieve new levels of success in the months and years to come. 

 

You can learn more about the event at www.haleymarketing.com/summit 

[InSights] Lessons from the 2021 OSSA Annual Conference

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 70 SEGMENTS:

• Lessons from the Ohio Staffing & Search Association's Annual Conference 

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

[Interview] Maurice Fuller, founder of StaffingTec and StackVantage

Few people have their finger on the pulse of technology in the staffing industry more than Maurice Fuller. Maurice is the founder of StaffingTec and StackVantage, and he consults with staffing companies to help them build the optimal tech stacks for their organizations. 

  

Prior to becoming one of the the industry’s leading technology advisors, he was part of the leadership team at an IT staffing business that he helped grow from $35 to $150 million. 

  

In this episode of Secrets of Staffing Success, we geek out with Maurice about: 

  

Digital transformation of staffing firms and the staffing industry 

Acceleration of change throughout the industry 

The “innovation stack” and continuous improvement 

  

In addition to all the tech talk, we also discuss the human side of staffing and technology. Maurice shares a warning about the consequences of falling behind, the gains that can be achieved by the right integration of people and technology, and the importance of both great tech and great leadership. And if that wasn’t enough, Maurice shares a few predictions about the future of staffing – and what will the industry be like in 2030. 

  

Connect with Maurice on LinkedIn and learn more about StaffingTec 365, the staffing industry’s only always-on global digital platform where the staffing technology community gathers to connect, learn and grow. 

 

[InSights] Creating Urgency for Your Job Listings

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 69 SEGMENTS:

• Creating urgency with your messaging and job listings
• A lesson from Instacart
• Brad interviews Matt with questions from Tribe of Mentors by Tim Ferriss

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

[InSights] A social media lesson from...8th-grade graduation?

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 68 SEGMENTS:

• A social media lesson for staffing firms from... 8th-grade graduation?
• Why should you start adding testimonials to your content and blog posts?
• Is your mobile application driving away qualified candidates?

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

[Interview] Susan Wurst, Director of Account Management & Jeff Staats, CMO of Haley Marketing

2020, the year of COVID, pushed our industry to adapt and adopt new ways of doing business. Many in the industry have said that the past 12 months have accelerated the path toward digital transformation by as much as a decade. 

 

Right now, as of May 2021, the staffing industry is going through unprecedented recruiting challenges. Jobs are plentiful, but people willing to work are scarce. 

 

So what can you do? 

 

For this episode of Secrets of Staffing Success, we turned to two of our leadership team members, Susan Wurst, our Director of Account Management, and Jeff Staats, our new CMO. 

 

Susan and Jeff bring deep technology and automation experience as well as a wealth of information on best practices for client and talent management. In this show, they share: 

 

• Advice on what the industry must do right now to address our recruiting challenges. 
• Guidance on implementing automation initiatives…and where to get started. 
• Tips on building your employment brand to improve candidate attraction and retention. 
• Their advice on what they see working for staffing companies throughout the industry.
• And even some surprising recommendations for out-of-the box recruiting tactics. 

 

Secrets of Staffing Success is brought to you by Haley Marketing.