Secrets of Staffing Success

[InSights] Your Employer Brand is Impacting Your Applications

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 75 SEGMENTS:

• Are we really still saying "Now Hiring"
• Matt and Brad share a case study on the long-term impact of blog writing 
• Your employer brand is impacting your applications and we tell you why

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

[Interview] David Searns and Victoria Kenward, Co-CEOs of Haley Marketing

25 years ago, Haley Marketing was launched.  

 

Over the past quarter century, the company has grown from a two-person start-up to an industry leader with 60 employees providing marketing and technology services to more than 1,400 staffing and recruiting firms around the world. 

 

However, the journey was anything but a straight path! 

 

In this episode of Secrets of Staffing Success, our Co-CEOs, Victoria Kenward and David Searns, share the story of Haley Marketing’s founding, a few lessons of survival, and the critical factors that lead to the company’s success over the years.   

 

Highlights of this episode include:  

 

• The importance of having clear, shared company values…and integrating those values into hiring, management, and day-to-day decision making. 
   
• Understanding the difference between putting the right people on the bus and defining the right seats on the bus. David explains how getting that wrong led to the darkest day in the company’s history. 
   
• The value of caring for your people, focusing on strengths, and helping team members to realize their dreams—even when those dreams are not with your company. 
   

• How having the courage to scrap legacy thinking, reinvent business models, and take the first step into uncharted waters was essential for survival. 
   
• Realizing that ignorance can be a blessing and having a willingness (and optimism!) to take on new challenges can lead to unexpected opportunities. 
   
• The value of saying “Sure, we can do that.” 
   
• Plus, Vicki and David share their views about the near team future of your “marketing stack” and the potential opportunities from cutting edge technologies likely to be impacting the staffing industry in the next three to five years. 

 

 

Connect with David Searns and Victoria Kenward on LinkedIn and learn more about Haley Marketing. 

 

To listen to the SMART IDEAS Summit recordings,  
visit https://www.haleymarketing.com/25bash  

 

[InSights] Are SEO and PPC the Corona and Lime of Digital Marketing?

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 74 SEGMENTS:

It's a grab bag episode! Matt and Brad answer the questions they've been getting from across the industry over the last month. 

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

[Interview] Rob Huffmaster, Vice President of Huffmaster

Imagine you get a call from a big client. You haven’t spoken with them in years. Now, they need you to replace all their workers in one of their facilities…and you have just days to get it done.  

 

Sound a bit terrifying? 

 

Not for Rob Huffmaster and his team at Huffmaster Companies; it’s all in a day’s work.  

 

On today’s Secrets of Staffing Success, Rob tells us all about his family business and how they have become a world leader in crisis staffing. Rob also shares powerful insights from his Executive MBA program at Northwestern University and his views about the keys to creating lasting differentiation in the staffing industry. He even shares a few lessons learned as a professional race car driver.   

 

Highlights of this episode include:  

 

• Huffmaster’s unique recruiting model (and culture) for high speed, high volume light industrial and healthcare staffing. 
   
• How solid core values (and a strong Mom!) have enabled Huffmaster to successfully transition through 52 years and three generations of family owners. 
   
• The importance of operational effectiveness and finding your unique spot on the “Productivity Frontier.” 
   

• Rob’s somewhat contrarian views on the role of technology and automation in the staffing industry and how it may increase commoditization and reduce the profitability of staffing companies in the long-term. 
   
• The importance of G-STIC (Goals, Strategy, Tactics, Implementation, Control) and why it is so important to keep marketing (and strategic initiatives) organized by starting with a clear goal and developing the optimal strategies before designing tactics. 

 

Connect with Rob on LinkedIn and learn more about Huffmaster Companies. 

[InSights] 5 Lessons from the Colorado Staffing Association‘s Annual Conference

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 73 SEGMENTS:

• Five Lessons from the Colorado Staffing Association's Annual Conference

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

[Interview] Jan Jedlinski, Founder and CEO at Candidately.

How do you go from the hospitality industry…to staffing…to creating VMS software…to changing how an industry operates all within 5 years? 

 

For Jan Jedlinski, it was a perfectly natural progression. Jan is the Founder and CEO of Candidately, Gustav, and the World Staffing Organization. He’s a technology entrepreneur with a bold vision to improve how staffing companies engage with clients and candidates. 

 

On this episode of Secrets of Staffing Success, Jan shares the story of how he went from hospitality school to technology leader. We talk in detail about: 

 

• The importance of technology as a tool to enhance(not replace) the capabilities of staffing sales professionals and recruiters.  

• The future of staffing and the importance of integrating technology, process, and brand to create competitive differentiation. 
   
• Jan’s amazing success (and lessons learned) from creating the World Staffing Summit, an event that went from an idea to a conference that attracted more than 12,000 staffing professionals in less than six months. 
   
• How Jan built and manages a global team, with staff in seven countries across four continents to drive Gustav and Candidately. 

 

Connect with Jan on LinkedIn and learn more about Candidately. 
 

[InSights] Start Treating Your Content Like The Beatles

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 72 SEGMENTS:

• How to use your website to build your email list
• Rock Star Marketing: Start treating your content like The Beatles 
• An overview of how you can evaluate the effectiveness of your job slots

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

[Interview] Amy Bingham, President & Founder, Bingham Consulting

For the past 14 years, Amy Bingham has been providing advice to staffing firms to help them improve sales, enhance recruiting, and develop talent. 

 

As the founder and President of Bingham Consulting, she provides sales and operations consulting, leadership development and coaching, and her exclusive Millennial Mentor program to help organizations develop tomorrow’s leaders. 

 

In this episode of Secrets of Staffing Success, Amy shares her advice on: 

 

• The 9 vital staffing industry disciplines that leaders need. 
• How working with Gen Z can help companies embrace DE&I. 
• Remote and hybrid work and how staffing companies are adapting. 
• Strategies for reducing no-call, no-show. 

• Advice on attracting…and retaining internal team members. 
• Strategies small to midsize staffing companies should adopt to effectively compete in the years ahead. 

 

Connect with Amy on LinkedIn and learn more about Bingham Consulting. 

[InSights] Announcing the Smart Ideas Summit

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 71 SEGMENTS:

• It's Okay to Ask for Testimonials 
• Rock Star Marketing: A Lesson from Crunch Fitness
• Announcing the SMART Ideas Summit 

 

What is the SMART Ideas Summit?

For 25 years, Haley Marketing has brought sales, marketing, and recruiting ideas to the staffing industry.

To celebrate our 25th birthday, we’re bringing together 14 talented consultants to the staffing industry to each share their top 20 minutes of content. These “TED-talk” style presentations will provide the insight and inspiration you need to achieve your goals in 2021 and beyond.

There is no cost to attend this event. But spaces are limited.

>>Reserve Your Seat<<

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)
• Jeff Staats (LinkedIn)

[Interview] Jen and Greg Lambert from TERRA Staffing Group

Almost every company has a mission, a vision, a list of core values but all too often, they're just words. Words on a website, words in a strategic plan.  

But then, there are those companies that really live their values and on this episode of Secrets of Staffing Success, Vicki and I chat with Jen and Greg Lambert, the Chief Strategy Officer and Chief Executive Officer with TERRA Staffing Group.  

As you'll hear, TERRA Staffing has achieved incredible success by truly living their values and having a willingness to do what most other staffing companies will not do. 

In this episode of Secrets of Staffing Success, Jen and Greg tell us about:  

• Their strategies for growing from a small, family business in Seattle to a major regional staffing company with 15 offices in four states.  
• How their desire to “work with really talented people” provided the foundation for creating a powerhouse culture and a systemic process for leadership. 
• How TERRA Staffing Group has achieved incredible growth…without a sales force.  

• The critical importance of living the company’s values. 
• And of course, Jen’s favorite placement of all time!  

 To learn more about TERRA Staffing Group, visit them online at www.terrastaffinggroup.com. You can also connect with Jen and Greg on LinkedIn. 

 

Secrets of Staffing Success is brought to you by Haley Marketing. 

Almost every company has a mission, vision and core values. But all too often they are just words on a website.  

Then there are those companies that really live their values. 

On this episode of Secrets of Staffing Success, Vicki and I chat with Jen and Greg Lambert, the Chief Strategy Officer and Chief Executive Officer with Terra Staffing Group. 

 

As you’ll hear, Terra Staffing has achieved incredible success, by truly living their values…and having a willingness to do what most other staffing companies will not do. 

 

 

Secrets of Staffing Success is brought to you by Haley Marketing. 

In August of 2021, Haley Marketing will celebrate our 25th birthday…a quarter century of serving the staffing industry. 

 

To celebrate, we’re doing what we do best…giving away lots of ideas. As a thank you for listening to our podcast, we’d like to invite you to a very special upcoming event.  

 

On August 19, we’re having a day-long SMART IDEAS summit. We’re bringing together many of the industry’s top thought leaders to share their insights and advice.  

 

There will be 14 sessions filled with amazing ideas idea to help you achieve new levels of success in the months and years to come. 

 

You can learn more about the event at www.haleymarketing.com/summit