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Candid conversations with entrepreneurs and thought leaders in the staffing and recruiting industry. Brought to you by Haley Marketing
Episodes
![[InSights] Breaking Down Appcast’s 2023 Recruitment Marketing Benchmark Report with Alicia Little](https://pbcdn1.podbean.com/imglogo/image-logo/1903194/Secrets_of_Staffing_Success_Album_Art_mqmnet_300x300.jpg){kind=logo}
Thursday Mar 09, 2023
Thursday Mar 09, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 112:
We're joined by Alicia Little, Director of Brand and Content at Appcast, Inc, to break down their 2023 Recruitment Marketing Benchmark Report.
- What is recruitment marketing?
- Do we need to spend more to reach candidates in 2023?
- Are application rates trending upwards?
- What is the average cost per application?
- What is the average cost per click on a job board?
- How long should a job title be?
- Does including salary impact applications?
- Where should we include salary? Title? Description?
- Matt's BIGGEST takeaway from the report
- When are candidates applying?
Download Appcast's 2023 Recruitment Marketing Benchmark Report
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
- Alicia Little (LinkedIn)
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Thursday Feb 23, 2023
Thursday Feb 23, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 111 SEGMENTS:
It's a pay per click advertising takeover! We're joined by Haley Marketing's PPC Team to tall ALL things PPC
- What's working NOW for staffing firms?
- How should you measure success?
- How do you know when something ISN'T working?
- Are Facebook ads a waste of time?
- Should people care about Bing?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
- Stephanie Ryndak (LinkedIn)
- Erin Helms (LinkedIn)
- Hannah Eberle (LinkedIn)
- Allison Brock (LinkedIn)
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Thursday Feb 09, 2023
Thursday Feb 09, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 110 SEGMENTS:
- Trusting influencers and what it means for staffing firms
- A lesson In branding from the Savannah Bananas
- Unemployment is the lowest it’s been since the moon landing…but open jobs are at an alarming high...Make it make sense
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
- Brad Smith (LinkedIn / Bio)
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Thursday Jan 26, 2023
Thursday Jan 26, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 109 SEGMENTS:
- Rockstar Marketing: A lesson from professional sports on "Bests" and "Firsts"
- We got the team together to align goals for 2023 and why you should do the same with your marketing…
- What does a slow check-out lane have to do with staffing?
- It's time for the staffing industry to learn how to sell (ft. Haley Marketing's Co-CEO, David Searns)
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
- David Searns (LinkedIn / Twitter / Bio)
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Thursday Jan 12, 2023
Thursday Jan 12, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 108 SEGMENTS:
- So many goals...so little time...how to make the most of your marketing resources in 2023
- LEVEL UP: Your Recruitment Marketing
- 3 "Cost of Doing Business" Marketing Ideas for 2023
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
Thursday Dec 22, 2022
Thursday Dec 22, 2022
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 107 SEGMENTS:
- Our favorite segments of the year
- Our biggest takeaway from 2022
- How can we prepare for everything in 2023?
- What can listeners expect in 2023?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
Thursday Dec 08, 2022
Thursday Dec 08, 2022
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 106 SEGMENTS:
- Stop investing in marketing that isn't working
- Do you know your target audience?
- It's the season of giving! 4 resources and libraries to share with your team and coworkers
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
Wednesday Nov 23, 2022
Wednesday Nov 23, 2022
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 105 SEGMENTS:
- Indeed Shifts to Pay Per Application over Pay Per Click
- You NEED to gather more online reviews
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
Friday Nov 11, 2022
Friday Nov 11, 2022
Who is your target audience?
Before you get started with ANY marketing campaign or initiative you need to first identify your target audience. Who is on the other side of your social media post? Who should be reading your blog article? Who is opening your email marketing?
On this week's short, Brad Bialy discusses the importance of identifying your target audience and why it should be the starting point of any great marketing effort.
Thursday Nov 10, 2022
Thursday Nov 10, 2022
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 104 SEGMENTS:
- Rock Star Marketing: A Lesson from Bear Bottom Pants
- What do the recent tech layoffs at Twitter and Meta mean for Staffing firms?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY: