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Candid conversations with entrepreneurs and thought leaders in the staffing and recruiting industry. Brought to you by Haley Marketing
Episodes
![[Stage] Joan Graci - The Role of Emotional Intelligence in Leadership](https://pbcdn1.podbean.com/imglogo/image-logo/1903194/Secrets_of_Staffing_Success_Album_Art_mqmnet_300x300.jpg){kind=logo}
Monday Jun 03, 2024
Monday Jun 03, 2024
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTS
On this episode of Take the Stage, Brad Bialy is joined by Joan Graci, Brain-Based Coach and Owner & President of APA Solutions, on this epsiode we talk about how to get the most out of yourself and your employees
- Self-awareness is the foundation of effective leadership, as it helps leaders understand their strengths and areas for growth.
- Understanding body language is crucial for effective communication and building relationships.
- Coaching empathy is possible and important for creating a positive work environment.
- Recognizing and accommodating the differences between introverts and extroverts can lead to better collaboration and productivity. Breaking habits is difficult, but progress is more important than perfection.
- Emotional intelligence is crucial for effective leadership and creating a positive work environment.
- Leaders should strive to understand and manage the emotions of their team members.
- Getting to know temporary workers more deeply can lead to lasting relationships and better placements.
- The staffing and recruiting industry should prioritize understanding the goals and needs of temporary workers.
ABOUT THE SPEAKERS
Brad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Joan Graci
As one of the only brain-based-certified Talent Coaches in the country, Joan has made it her mission to discover the secret of transforming organizational effectiveness as well as helping leaders grow through self-awareness. She incorporates hard data and science and uses it to bridge the communication gap between leadership and the people they employ by disrupting human capital norms. Leveraging three decades of analyzing data in the coaching and recruiting space, Joan defies traditional beliefs as it relates to the mindset of the workforce. Her passion is people, and she strives to coach leaders to work within the confines of the human brain’s natural abilities, rather than against it.
Joan has spent the past decade pursuing education in the field of neuroscience, including a focus on the advances that validate everyone has access to developing new ways of thinking. She studies at the NeuroLeadership Institute as well as other institutions that focus on this methodology. Her expertise includes team formation, organizational development, productivity, and people improvement, change management and corporate culture, conflict resolution and team building, empowerment, and motivation. She has used her knowledge to unpack how this innovative brain-based methodology helps thinkers, teams, and organizations benefit from self-awareness, promoting growth and transparency.
Monday May 27, 2024
Monday May 27, 2024
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
On this episode, Brad Bialy and Matt Lozar discuss their frustrations with shipping delays and spammy sales tactics. They emphasize the importance of relationship building in sales and the need for a strategic approach to driving applications in recruitment marketing. They also discuss the need to evaluate the effectiveness of job boards and consider alternative tactics for attracting quality candidates.
Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Monday May 20, 2024
Monday May 20, 2024
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTS
On this episode of Take the Stage, Brad Bialy is joined by Justin Uselton, Director of Sales at Avionte. On this epsiode we talk ALL things sales.
- How to strengthen and grow your internal sales team
- What makes selling staffing services so challenging?
- What are the four factors of a winning sales environment?
- Why do we need to establish a proper sales cadence?
- How might we overcome relationship hurdles early in the sales process?
- How do we drive sales leads from candidates?
ABOUT THE SPEAKERS
Brad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Justin Uselton
As the Director of Sales at Avionte, Justin leads multiple teams that are directly responsible for adding to Avionte’s roster of more than 1,000 clients. With over 15 years of experience leading teams in the staffing industry and two years at Avionte, he is passionate about leadership and partnering with customers to create a cohesive strategy as they lean into to digital transformation. Justin is a graduate of Middle Tennessee State University, and currently resides in Orlando, Florida.
Monday May 13, 2024
Monday May 13, 2024
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
On this episode, Brad and Matt discuss the importance of not eliminating recruitment marketing spend during tough times. They emphasize the need to be mindful of where resources are allocated and to focus on the ROI and value of EVERY marketing dollar spent. They also discuss the concept of cost per quality application and the importance of tracking and evaluating the effectiveness of different recruitment platforms. Additionally, they highlight the value of building a bench of candidates even when there are no open orders, as well as the need to shift the messaging from selling services to building relationships. They end the conversation by addressing the challenge of motivating sales teams when companies are not hiring.
Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Monday May 06, 2024
Monday May 06, 2024
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
On this episode, Brad Bialy interviews DeLibra Wesley, founder of National Recruiting Consultants and Women of Color in Staffing. They discuss the importance of incorporating DEI principles into the hiring process and how recruiters can effectively address unconscious bias. DeLibra shares practical advice for staffing firms just starting their DEI journey and highlights the role of technology in enhancing or hindering diversity in recruitment. To address unconscious bias in the hiring process, recruiters can be cautious about the language used in job postings, consider removing non-pertinent information from candidate profiles, and create skill sheets that omit names and gender. They also discuss the biggest challenge for DEI in staffing over the next five to ten years.
Key Takeaways: Staffing firms should be committed to implementing DEI practices and making it a part of their long-term goals and strategies. Job descriptions should be clear, and gender-biased or masculine language should be avoided. Preferred qualifications should be removed from job descriptions to encourage more diverse candidates to apply. Technology can both enhance and hinder diversity in recruitment. While some software can help remove bias from job descriptions, AI can also perpetuate biases if not properly trained. Small staffing firms can start their DEI journey by implementing simple changes such as creating a gender-neutral dress code, building out a parental leave plan, and promoting cultural awareness days. Pay transparency is a crucial aspect of DEI, and organizations should strive to make compensation information visible and equitable.
ABOUT THE SPEAKERS
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
DeLibra Wesley leads National Recruiting Consultants with over 20 years of staffing experience under her belt. She founded NRC in the midst of the COVID-19 pandemic and quickly grew it into a successful agency serving hundreds of school districts in need of special educators. DeLibra currently sits on the American Staffing Association board of directors. She is passionate about tackling the challenges facing women in leadership, and she is an outspoken advocate for diversity, equity and inclusion in the workplace. She is the founder of Women of Color in Staffing, an online network that connects and empowers women in the industry. DeLibra was named ASA’s Volunteer of the Year in 2022. She has been named to Staffing Industry Analysts DE&I Influencers list multiple times. She was also named to the SIA Global Power 150 – Women in Staffing list multiple times. Prior to founding NRC, DeLibra oversaw all aspects of operations at a major healthcare staffing company, where she worked her way up from a coordinator position to COO. Her vast expertise ranges from employee training and compliance to project management and human resources. DeLibra is a single mother of two boys – Tristen and Trace. She loves travel and the arts. She runs her blog Goals With DeLibra in her spare time.
Monday Apr 29, 2024
Monday Apr 29, 2024
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
On today's episode, we break from our regular 3-segment show to talk about one hot topic: application quality. Matt and Brad continue to hear that the quantity of applications is UP, but the quality of applications is DOWN. So what can we do about it?
Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Monday Apr 22, 2024
Monday Apr 22, 2024
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTS
In this episode of Take the Stage, Brad Bialy is joined by Mark Winter, CEO of WinSource Group. Mark shares his expertise in driving sales performance and simplifying the sales process. They discuss the importance of having a sales strategy, identifying ideal customers, and being proactive in sales efforts. Mark emphasizes the need to focus on the customer's needs and goals, rather than just selling people. He also provides valuable insights on tackling the market and measuring sales success. Tune in to gain valuable tips for improving your sales strategy and achieving better results.
ABOUT THE SPEAKERS
Brad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Mark Winter
Mark is an expert at driving sales performance, keeping focus on customers, and keeping things simple. For 20 years, Mark has held every sales role out there- from Branch Manager to Vice President of Sales and Enablement for a $2.5 B publicly traded staffing company. During that time, he has spent countless hours figuring out what works and of course, what doesn’t. This enables Mark to sniff out things that are blocking performance, remove the barrier, and get people to act. He is a Six Sigma Black Belt and holds master certifications from some of the top sales training organizations in the world. Whether its strategic planning, sales process development, sales training, customer acquisition & engagement, sales team performance, or system and tool adoption- Mark can help get your team on track.
Monday Apr 15, 2024
Monday Apr 15, 2024
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
HEARD ON THIS EPISODE:
- A Blueprint Marketing Plan for Anyone Opening a New Office
- Rock Star Marketing: A Lesson from FuboTV
- How do we close the loop? A conversation about analyzing better marketing data
Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Monday Apr 08, 2024
Monday Apr 08, 2024
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTS
On this episode of Take the Stage, Brad Bialy is joined by Robin Mee (CEO and Founder, MeeDerby) and Kim Whiteley (President, MeeDerby). On this episode we discuss trends impacting the talent acquisition industry.
- Why you need flexibility among your workforce.
- How is tech impacting your staffing agency in 202?
- Why does leadership need to be empathetic?
- How will DE&I, Ageism, and Women in Workforce continue to impact the staffing industry?
ABOUT THE SPEAKERS
Brad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Robin Mee
Robin Mee is the Founder and CEO of MeeDerby, the leading search firm for the Workforce Solutions ecosystem. She is a passionate advocate of staffing, a volunteer industry leader and a regular speaker at staffing events nationally. Staffing Industry Analysts (SIA) has honored Robin many times on the Staffing 100 and the Global Women’s Power 150 lists and in 2016 the American Staffing Association (ASA) recognized Robin with their first-ever Volunteer of The Year award. In late 2023, Robin was named to the American Staffing Association Board of Directors for 2024. Robin is a vocal supporter of Women in Leadership and issues of Diversity and Inclusion, and MeeDerby a sponsor of the ASA’s Women in Leadership Interest Group and Women of Color in Staffing. Staffing companies have voted MeeDerby a Best of Staffing firm 13 times for Client satisfaction in the annual ClearlyRated survey. Robin is a co-author with 14 other women staffing leaders of Together We Rise, whose initial proceeds are funding ASA scholarships in support of rising females. Most importantly, Robin and her team at MeeDerby are highly regarded members of the staffing community whose company is a conduit for change, as MeeDerby has helped hundreds of staffing companies grow by hiring top talent, and thousands of staffing professionals elevate their careers.
Kim Whiteley
Kim brings more than 20 years of staffing industry and search experience to MeeDerby. She leads the day to day operations of MeeDerby supporting the team in placing managers and executives in the staffing industry. Kim is active with the American Staffing Association (ASA), participating in the Women in Leadership Council, The Mentor/Mentee Program, former Chair of the Direct Hire Council and a 2023 advisor to the Women’s Business Colloraberative’s (WBC) Staffing Workstream. Kim is active in her community as a board member with SHIP (Student Homeless Initiative Partnership), is a volunteer dive coach for her son’s highschool and a committee member of BoyScout Troop 278. Prior to joining MeeDerby, Kim spent 15 years with Spherion in leadership and revenue driving roles across multiple staffing verticals.
About Mee Derby
MeeDerby is the leading executive search firm specializing in Staffing and Workforce Solutions. Since 1988 we have completed over 3,000 Executive and Management searches for hundreds of companies from start-ups to the largest global players across every staffing discipline. MeeDerby is deeply embedded into the Workforce Solutions Ecosystem and is a 14 times winner of the prestigious ClearlyRated Best of Staffing Client Award.
Monday Apr 01, 2024
Monday Apr 01, 2024
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
HEARD ON THIS EPISODE:
After years of uncertainty, the labor market balanced slightly in 2023. Data shows a stabilization of key recruitment metrics, and an overall decrease in recruitment marketing costs. Despite this stability, it remains imperative to stay up to date with recruitment marketing benchmarks to track your performance and adjust your strategy.
On this episode of InSights we're joined by Alicia Little to review Appcast’s 8th annual Recruitment Marketing Benchmark Report.
Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Alicia Little
(LinkedIn)
Alicia Little is the Director of Brand & Content Marketing at Appcast and has spent the last seven years of her career there, building awareness of the brand and recruitment marketing best practices through industry-leading content like Appcast’s annual Recruitment Marketing Benchmark Report. A marketer and storyteller for almost twenty years, Alicia has spent the vast majority of that time in B2B HR tech companies such as Skillsoft, RedHot Learning and Stellar Learning Strategies.