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Candid conversations with entrepreneurs and thought leaders in the staffing and recruiting industry. Brought to you by Haley Marketing
Episodes
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Friday Dec 29, 2023
Friday Dec 29, 2023
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
KEY MOMENTS IN EPISODE 133:
- Are You Using AI to Save or Make Money?
- Unleash the Power of Recruitment Marketing
- Stop the FOMO and Start Running Your Own Race
- What is a Meeting with a Prospect Worth to You?
Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Friday Dec 15, 2023
Friday Dec 15, 2023
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
KEY MOMENTS IN EPISODE 132:
[0:04:41] Discussion on AI in content creation process
[0:05:59] Importance of maintaining authenticity in social media posts
[0:06:38] Finding the balance in using AI to help with content creation
[0:07:16] AI failing in personalization and tonality of content
[0:08:44] AI as a personal assistant to generate ideas and questions
[0:09:30] Use of GPT as an alternative to Google searches
[0:09:58] Examples of questions asked using ChatGPT
[0:10:35] Using ChatGPT instead of Google search.
[0:11:20] The importance of maintaining a personal brand.
[0:12:46] The danger of becoming a commodity in the industry.
[0:13:38] The low barrier to entry for differentiation.
[0:14:23] The need for companies to differentiate their products/services.
[0:15:48] The challenge of knowing and articulating one's unique value.
[0:17:49] The importance of setting smart goals with measurable metrics.
[0:19:32] Breaking down big goals into smaller, achievable milestones.
[0:20:22] Celebrating wins and rewarding oneself along the way.
[0:21:00] The importance of positive reinforcement in achieving goals.
[0:21:32] Setting goals and the importance of rewards
[0:22:15] Rewarding and celebrating team achievements
Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Friday Dec 01, 2023
Friday Dec 01, 2023
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
KEY MOMENTS IN EPISODE 131:
(00:01) Opening Discussion: Tensions at OpenAI
(06:32) AI Impact: Changes in Personal and Professional Spheres
(14:24) Rockstar Marketing: Solo Stove & Snoop Dogg
(17:11) Viral TikTok Reaction: Stanley Mugs' Marketing Success
(22:23) Leveraging Social Media & Influencers: Solo Stove & Stanley Mugs Case Study
(29:01) Lessons from 22 posts on LinkedIn: What Works & What Doesn't
(31:44) Power of Diverse Content & Personal Commentary on LinkedIn
(34:07) Attracting Audiences: The Importance of Being a Unique Voice
(36:08) Authentic Social Media Interactions: Informative, Purposeful & Genuine
Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Friday Nov 17, 2023
Friday Nov 17, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
KEY MOMENTS IN EPISODE 130:
02:07 Discussion on the misconception of being in the right place at the right time
04:57 Importance of setting oneself up for success when opportunity arises
06:18 The role of awareness and reputation in taking advantage of opportunities
07:55 Tactical example of getting on someone's radar for potential collaboration
09:56 Importance of playing the long game and being prepared to deliver
10:29 Transition to discussing employer branding for the upcoming year
10:46 Recommendation to review and improve online reviews
11:09 Importance of online reviews for staffing and recruiting industry
12:08 Negative impact of poor online reputation on attracting candidates
14:44 Building brand ambassadors to improve reputation and branding
16:57 Importance of well-executed social media in showcasing company culture
18:34 Avoiding fixation on long-term goals and focusing on short-term actions
22:03 Importance of setting goals and the difficulty in quantifying them
23:16 Personal preference and belief in defining success and failure
24:35 Reevaluating goals and being honest with oneself
25:57 Setting big hairy audacious goals (BHAGs) for the upcoming year
27:00 Balancing goals with adjustments based on changing circumstances
28:03 Making the best decisions with the information available
28:28 Having the courage to pivot and change goals when necessary
Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Friday Nov 03, 2023
Friday Nov 03, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
KEY MOMENTS IN EPISODE 129:
0:00:01 Welcome to InSights
0:03:44 Introduction of the guest, Sarah Chapa (Founder of StaffEase)
0:06:00 Sarah explains her background in recruiting and how it led to starting her own staffing agency
0:08:10 Sarah discusses the challenges of starting a staffing agency during the pandemic
0:08:56 Matt asks Sarah about her approach to making the staffing process more personalized; it's not just "Fill and Bill"
0:09:34 Sarah talks about her values and how they guide her decision-making
0:10:07 Importance of partnering with the right clients
0:10:46 Courage to stay true to company values and vision
0:11:39 Focusing on quality and transparency in recruiting
0:12:28 Importance of building relationships with clients
0:12:38 Challenge of finding clients in the current market
0:13:36 Building rapport and relationships with clients
0:14:00 Importance of being a trusted partner, not just a vendor
0:15:07 Laser focus on 15-20 prospects you want to partner with
0:17:07 Sharing tactics and recipes without fear of competition
0:19:17 Consistency, positivity, and teamwork to overcome tough times
0:20:42 Ideas for moving the brand forward during slow periods
0:22:46 How the partnership with COMC came to be
0:24:20 The importance of personalized marketing and building relationships
0:28:21 The benefits of being proud of your clients and sharing them
0:29:25 The value of true partnerships in business
0:30:33 Overcoming challenges and staying true to your North Star
0:32:10 Importance of creating a comfortable and personalized employee experience
0:33:03 Clients' loyalty and willingness to share information about competitors
0:33:54 Building partnerships with clients instead of transactional relationships
0:35:18 The hope and value gained from listening to Insights
0:36:29 The importance of branding and Google reviews
0:37:31 Being authentic and true to oneself in business
0:38:43 How to contact Sarah Chapa, Founder of StaffEase
Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Sarah Chapa
Sarah Chapa is the CEO and Founder of StaffEase – a recruitment and staffing agency located in Lacey, WA. After years in the recruiting industry she saw an opportunity to personalize the recruitment process for both the candidate and the client. She and her team have a personal mission of bringing personalization, transparency and relationships back to the staffing industry.
They see their client relationships as partnerships vs. a transaction and keep their values at the forefront of everything they do. This unique approach to staffing has resulted in year after year growth, long standing relationships and being the highest ranked agency in their area.
Friday Oct 20, 2023
Friday Oct 20, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
KEY MOMENTS IN EPISODE 128:
00:26 Brad and Matt discuss their week and the uncertainty surrounding AI.
02:12 Matt reflects on his experience at Staffing World and the theme of uncertainty.
03:40 Brad suggests pumping the brakes on AI adoption and focusing on problem-solving.
05:26 Matt shares a Staffing World perspective on using AI to save or make money.
06:14 Brad emphasizes the importance of small wins and progress over perfection.
08:31 Matt highlights the enduring principles of starting with "Why" and quality in recruiting.
10:12 Discussion about button-up vs. button-down shirts (We only talk about important topics here...)
11:02 Recap of Staffing World Conference
13:04 Challenges in securing job orders
15:34 Importance of relationship building and relationship marketing
16:44 Nurturing relationships with clients and prospects
18:30 Need to pivot marketing strategies based on current challenges
19:30 Evaluating and adjusting marketing strategies regularly
20:21 Frequency of being agile and making changes
21:19 Importance of setting goals and overcoming challenges
21:19 Aligning actions with goals to achieve desired outcomes
21:50 Evaluating marketing strategies and tactics
22:43 Don't stop doing what's working, do more of it
23:37 Constantly adjust tactics and tailor to your audience
24:46 Look at data to determine what is working
Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Friday Oct 06, 2023
Friday Oct 06, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
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EPISODE 127 SEGMENTS:
We're opening up a new office. What do I need to do as it relates to marketing to let people know?
We discuss AIDA model, staffing industry approach, and tips for entering a new market.
Do I really need ongoing search engine optimization on my website?
Boost visibility and build trust with location pages, Google My Business listings, SEO, content, and online reviews.
We have 15 offices, do we need to drive online reviews for all locations or just the brand as a whole?
Increase visibility through paid spend, co-branding, and email blasts to promote a positive first impression.
We just partnered with a new client, how can we advertise the partnership?
Branded imagery. Press releases. Announcements...and so much more.
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Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Friday Sep 22, 2023
Friday Sep 22, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
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EPISODE 126 SEGMENTS:
- Is it okay if you fall short of your goal?
- If your PPC is working...why aren't you scaling it?
- Brad is getting bribed more frequently for a meeting...and it's not working
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Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Friday Sep 08, 2023
Friday Sep 08, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
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EPISODE 125 SEGMENTS:
Is your marketing driven by business goals? Or a thrown-together?
Why aren't we leveraging our candidate and client database more effectively?
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Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Thursday Aug 24, 2023
Thursday Aug 24, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
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Episode Summary
On this episode of InSights we're joined by Adrian Dominguez (CEO of ROLINC Staffing and President of the Colorado Staffing Association) to break down the CSA 2023 Annual Conference.
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EPISODE 124 SEGMENTS:
(0:00:01) - Welcome to InSights
(0:03:00) - What gift did Brad bring Adrian at the conference?
(0:04:10) - What made CSA 2023 different from years past?
(0:06:30) - What is the Future Leaders Panel and what is their vision for Colorado?
(0:10:15) - What was Adrian's BIGGEST takeaway from the Colorado Staffing Association's Annual Conference?
(0:12:40) - What was Brad Bialy's BIGGEST takeaway from the Colorado Staffing Association's Annual Conference?
(0:18:00) - Why should you consider attending a staffing-specific conference?
(0:20:15) - Why should a staffing owner attend CSA 2024?
(0:24:00) - Why should a NEW recruiter in the staffing industry talk to their leadership team about attending CSA 2024?
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Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Adrian Dominguez
Adrian joined the ROLINC team in 2009 to launch the Skilled Trades Division, which today holds a large share of our core business. He was brand new to the staffing scene but brought an extensive LEAN manufacturing background to understand every facet of a client’s business and find the best skilled talent for their needs. Through Adrian’s leadership, our market share in the Skilled Trades industry has grown exponentially along the Front Range manufacturing and construction scene.
In 2016, Adrian became ROLINC’s COO and, in 2021, Adrian took full ownership of ROLINC Staffing, LLC! Adrian is also President of the Colorado Staffing Association and is leading the charge in modernizing the organization.
Adrian’s responsibilities lie in operations management, strategic planning, business development, financial oversight and the continuous development of staff. But on top of all that, he is on the front lines with our recruiting team, sourcing and calling candidates and building lasting relationships with potential client partners.
Adrian’s passion for the opportunity to change lives for the better, contribute to the Colorado economy, connect with such varied individuals, and see individuals with amazing “soft skills” and character qualities, who also don’t have experience in recruiting, grow in their craft here at ROLINC Staffing is what fuels him every day. But his ultimate goal is to build partnerships with some of the best contractors, manufacturers, and industrial service providers and help improve their quality of life by assisting them in filling their greatest need – FINDING and RETAINING the best talent the market has to offer.
In addition to his dedication to ROLINC, Adrian is also a pastor at a local Baptist church in Aurora, CO, has a wonderfully supportive wife, three talented daughters and two fantastic, recently adopted sons – and a slew of hobby farm animals, including chickens, goats, horses, rabbits, cats and dogs.
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