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Candid conversations with entrepreneurs and thought leaders in the staffing and recruiting industry. Brought to you by Haley Marketing
Episodes
![[InSights] Finding Candidates on Google, Bing, and...Roku?](https://pbcdn1.podbean.com/imglogo/image-logo/1903194/Secrets_of_Staffing_Success_Album_Art_mqmnet_300x300.jpg){kind=logo}
Thursday Jun 01, 2023
Thursday Jun 01, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 118 SEGMENTS:
- What's working in Google Ads
- Why do we love Bing?
- Should we be happy or worried about Google Analytics 4?
- Do Google Maps ads still work?
- Are you fishing in the wrong pond for candidates?
- Can we run ads on Roku and other streaming services?
HOSTED BY:
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 100 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
SPECIAL GUESTS
Stephanie Ryndak (LinkedIn)
Erin Helms (LinkedIn)
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Thursday May 18, 2023
Thursday May 18, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 117 SEGMENTS:
- Lessons from the California Staffing Professionals Annual Conference in San Diego
- Programmatic job advertising can't become your new post-and-pray tactic
- Recruitment marketing, traditional marketing, programmatic, job board spend, AI, smile and dial....When do you have time for it all?
HOSTED BY:
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 100 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Thursday May 04, 2023
Thursday May 04, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 116 SEGMENTS:
- Recapping the NISA Annual Conference in Dallas, Texas
- Is your staffing firm a commodity like a protein bar?
- Uber did it again and shocked Brad with their marketing automation
HOSTED BY:
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 100 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Wednesday Apr 19, 2023
Wednesday Apr 19, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 115 SEGMENTS:
- Recapping the 2023 Massachusetts Staffing Association Annual Conference
- Brad saw a QR code in the wild...and it was a disappointment
- It's time to lean into Case Studies and build a marketing campaign around them
- Indeed's Pay Per Started Application is here, and this is what we know about it
HOSTED BY:
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 100 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Thursday Apr 06, 2023
Thursday Apr 06, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 114 SEGMENTS:
- Can Instagram and Facebook Help You Recruit? A Question from ASA Central
- ChatGPT: We're Just Getting Started
EPISODE 114 OVERVIEW:
00:01 "Welcome to Insights with Brad Bialy and Matt Lozar!"
00:43 "How Golf Season and Weather Affect Your Spirits"
02:13 "Can Instagram and Facebook Help You Recruit? A Question from ASA Central"
04:00 "Limitations of Using Instagram for Recruiting"
11:05 "Paid Content on Facebook - A Must for Social Media Strategies"
11:52 "Targeted Social Media Strategy on Facebook - What You Need to Know"
12:41 "Evaluate Your Social Media Strategies"
13:39 "ChatGPT – We're Just Getting Started but there is SO Much Potential"
HOSTED BY:
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 100 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Thursday Mar 23, 2023
Thursday Mar 23, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
Episode 113 Segments:
- What can the staffing industry learn from TikTok and Country Music?
- Your sell sheets are outdated..and it’s killing your chances of closing new business
- Are you pacing your job advertising budget or wasting money?
Episode 113 Overview:
0:01: Introducing InSights - Your Go-To Source for Staffing Industry Tips and Trends
0:44: Escape the Cold Weather with Brad and Matt - A Light-Hearted Chat
2:08: Exciting News! Brad is Attending CSP's Annual Conference in San Diego in May
2:52: What the Staffing Industry Can Learn from TikTok and Country Music
3:45: How Warren Zeiders Used TikTok to Boost "Pretty Little Poison" - A Lesson for Marketers
10:30: Know Your Metrics! The Key to Success for Marketers and Business Owners
11:24: Don't Be Afraid to Experiment with Content - Lessons from TikTok
13:02: Repurposing Content for Success - A Rockstar Marketing Presentation Case Study
14:03: The Power of a Strong Sell Sheet - Tips for Closing More Business
20:41: Mastering Job Board Budgets - Pacing vs. Accelerated Spending Explained
21:56: Shocking! The Percentage Increase in Cost for Job Applications in Week One vs. Week Four
23:09: How Pacing Job Ad Budgets Increased Applications by 72% and Saved 16% in Spend
24:12: Is No Spend in Week One the Key to Better ROI? Brad and Matt Debate
25:00: Making Data-Driven Decisions - The Ultimate Guide to Pacing Job Ad Budgets
HOSTED BY:
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Thursday Mar 09, 2023
Thursday Mar 09, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 112:
We're joined by Alicia Little, Director of Brand and Content at Appcast, Inc, to break down their 2023 Recruitment Marketing Benchmark Report.
- What is recruitment marketing?
- Do we need to spend more to reach candidates in 2023?
- Are application rates trending upwards?
- What is the average cost per application?
- What is the average cost per click on a job board?
- How long should a job title be?
- Does including salary impact applications?
- Where should we include salary? Title? Description?
- Matt's BIGGEST takeaway from the report
- When are candidates applying?
Download Appcast's 2023 Recruitment Marketing Benchmark Report
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
- Alicia Little (LinkedIn)
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Thursday Feb 23, 2023
Thursday Feb 23, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 111 SEGMENTS:
It's a pay per click advertising takeover! We're joined by Haley Marketing's PPC Team to tall ALL things PPC
- What's working NOW for staffing firms?
- How should you measure success?
- How do you know when something ISN'T working?
- Are Facebook ads a waste of time?
- Should people care about Bing?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
- Stephanie Ryndak (LinkedIn)
- Erin Helms (LinkedIn)
- Hannah Eberle (LinkedIn)
- Allison Brock (LinkedIn)
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Thursday Feb 09, 2023
Thursday Feb 09, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 110 SEGMENTS:
- Trusting influencers and what it means for staffing firms
- A lesson In branding from the Savannah Bananas
- Unemployment is the lowest it’s been since the moon landing…but open jobs are at an alarming high...Make it make sense
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
- Brad Smith (LinkedIn / Bio)
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Thursday Jan 26, 2023
Thursday Jan 26, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 109 SEGMENTS:
- Rockstar Marketing: A lesson from professional sports on "Bests" and "Firsts"
- We got the team together to align goals for 2023 and why you should do the same with your marketing…
- What does a slow check-out lane have to do with staffing?
- It's time for the staffing industry to learn how to sell (ft. Haley Marketing's Co-CEO, David Searns)
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
- David Searns (LinkedIn / Twitter / Bio)
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS