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Candid conversations with entrepreneurs and thought leaders in the staffing and recruiting industry. Brought to you by Haley Marketing
Episodes
![[InSights] Staffing Can’t Just Be ’Fill and Bill” with Sarah Chapa, Founder of StaffEase](https://pbcdn1.podbean.com/imglogo/image-logo/1903194/Secrets_of_Staffing_Success_Album_Art_mqmnet_300x300.jpg){kind=logo}
Friday Nov 03, 2023
Friday Nov 03, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
KEY MOMENTS IN EPISODE 129:
0:00:01 Welcome to InSights
0:03:44 Introduction of the guest, Sarah Chapa (Founder of StaffEase)
0:06:00 Sarah explains her background in recruiting and how it led to starting her own staffing agency
0:08:10 Sarah discusses the challenges of starting a staffing agency during the pandemic
0:08:56 Matt asks Sarah about her approach to making the staffing process more personalized; it's not just "Fill and Bill"
0:09:34 Sarah talks about her values and how they guide her decision-making
0:10:07 Importance of partnering with the right clients
0:10:46 Courage to stay true to company values and vision
0:11:39 Focusing on quality and transparency in recruiting
0:12:28 Importance of building relationships with clients
0:12:38 Challenge of finding clients in the current market
0:13:36 Building rapport and relationships with clients
0:14:00 Importance of being a trusted partner, not just a vendor
0:15:07 Laser focus on 15-20 prospects you want to partner with
0:17:07 Sharing tactics and recipes without fear of competition
0:19:17 Consistency, positivity, and teamwork to overcome tough times
0:20:42 Ideas for moving the brand forward during slow periods
0:22:46 How the partnership with COMC came to be
0:24:20 The importance of personalized marketing and building relationships
0:28:21 The benefits of being proud of your clients and sharing them
0:29:25 The value of true partnerships in business
0:30:33 Overcoming challenges and staying true to your North Star
0:32:10 Importance of creating a comfortable and personalized employee experience
0:33:03 Clients' loyalty and willingness to share information about competitors
0:33:54 Building partnerships with clients instead of transactional relationships
0:35:18 The hope and value gained from listening to Insights
0:36:29 The importance of branding and Google reviews
0:37:31 Being authentic and true to oneself in business
0:38:43 How to contact Sarah Chapa, Founder of StaffEase
Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Sarah Chapa
Sarah Chapa is the CEO and Founder of StaffEase – a recruitment and staffing agency located in Lacey, WA. After years in the recruiting industry she saw an opportunity to personalize the recruitment process for both the candidate and the client. She and her team have a personal mission of bringing personalization, transparency and relationships back to the staffing industry.
They see their client relationships as partnerships vs. a transaction and keep their values at the forefront of everything they do. This unique approach to staffing has resulted in year after year growth, long standing relationships and being the highest ranked agency in their area.
Friday Oct 20, 2023
Friday Oct 20, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
KEY MOMENTS IN EPISODE 128:
00:26 Brad and Matt discuss their week and the uncertainty surrounding AI.
02:12 Matt reflects on his experience at Staffing World and the theme of uncertainty.
03:40 Brad suggests pumping the brakes on AI adoption and focusing on problem-solving.
05:26 Matt shares a Staffing World perspective on using AI to save or make money.
06:14 Brad emphasizes the importance of small wins and progress over perfection.
08:31 Matt highlights the enduring principles of starting with "Why" and quality in recruiting.
10:12 Discussion about button-up vs. button-down shirts (We only talk about important topics here...)
11:02 Recap of Staffing World Conference
13:04 Challenges in securing job orders
15:34 Importance of relationship building and relationship marketing
16:44 Nurturing relationships with clients and prospects
18:30 Need to pivot marketing strategies based on current challenges
19:30 Evaluating and adjusting marketing strategies regularly
20:21 Frequency of being agile and making changes
21:19 Importance of setting goals and overcoming challenges
21:19 Aligning actions with goals to achieve desired outcomes
21:50 Evaluating marketing strategies and tactics
22:43 Don't stop doing what's working, do more of it
23:37 Constantly adjust tactics and tailor to your audience
24:46 Look at data to determine what is working
Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Friday Oct 06, 2023
Friday Oct 06, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
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EPISODE 127 SEGMENTS:
We're opening up a new office. What do I need to do as it relates to marketing to let people know?
We discuss AIDA model, staffing industry approach, and tips for entering a new market.
Do I really need ongoing search engine optimization on my website?
Boost visibility and build trust with location pages, Google My Business listings, SEO, content, and online reviews.
We have 15 offices, do we need to drive online reviews for all locations or just the brand as a whole?
Increase visibility through paid spend, co-branding, and email blasts to promote a positive first impression.
We just partnered with a new client, how can we advertise the partnership?
Branded imagery. Press releases. Announcements...and so much more.
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Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Friday Sep 22, 2023
Friday Sep 22, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
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EPISODE 126 SEGMENTS:
- Is it okay if you fall short of your goal?
- If your PPC is working...why aren't you scaling it?
- Brad is getting bribed more frequently for a meeting...and it's not working
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Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Friday Sep 08, 2023
Friday Sep 08, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
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EPISODE 125 SEGMENTS:
Is your marketing driven by business goals? Or a thrown-together?
Why aren't we leveraging our candidate and client database more effectively?
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Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Thursday Aug 24, 2023
Thursday Aug 24, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
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Episode Summary
On this episode of InSights we're joined by Adrian Dominguez (CEO of ROLINC Staffing and President of the Colorado Staffing Association) to break down the CSA 2023 Annual Conference.
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EPISODE 124 SEGMENTS:
(0:00:01) - Welcome to InSights
(0:03:00) - What gift did Brad bring Adrian at the conference?
(0:04:10) - What made CSA 2023 different from years past?
(0:06:30) - What is the Future Leaders Panel and what is their vision for Colorado?
(0:10:15) - What was Adrian's BIGGEST takeaway from the Colorado Staffing Association's Annual Conference?
(0:12:40) - What was Brad Bialy's BIGGEST takeaway from the Colorado Staffing Association's Annual Conference?
(0:18:00) - Why should you consider attending a staffing-specific conference?
(0:20:15) - Why should a staffing owner attend CSA 2024?
(0:24:00) - Why should a NEW recruiter in the staffing industry talk to their leadership team about attending CSA 2024?
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Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Adrian Dominguez
Adrian joined the ROLINC team in 2009 to launch the Skilled Trades Division, which today holds a large share of our core business. He was brand new to the staffing scene but brought an extensive LEAN manufacturing background to understand every facet of a client’s business and find the best skilled talent for their needs. Through Adrian’s leadership, our market share in the Skilled Trades industry has grown exponentially along the Front Range manufacturing and construction scene.
In 2016, Adrian became ROLINC’s COO and, in 2021, Adrian took full ownership of ROLINC Staffing, LLC! Adrian is also President of the Colorado Staffing Association and is leading the charge in modernizing the organization.
Adrian’s responsibilities lie in operations management, strategic planning, business development, financial oversight and the continuous development of staff. But on top of all that, he is on the front lines with our recruiting team, sourcing and calling candidates and building lasting relationships with potential client partners.
Adrian’s passion for the opportunity to change lives for the better, contribute to the Colorado economy, connect with such varied individuals, and see individuals with amazing “soft skills” and character qualities, who also don’t have experience in recruiting, grow in their craft here at ROLINC Staffing is what fuels him every day. But his ultimate goal is to build partnerships with some of the best contractors, manufacturers, and industrial service providers and help improve their quality of life by assisting them in filling their greatest need – FINDING and RETAINING the best talent the market has to offer.
In addition to his dedication to ROLINC, Adrian is also a pastor at a local Baptist church in Aurora, CO, has a wonderfully supportive wife, three talented daughters and two fantastic, recently adopted sons – and a slew of hobby farm animals, including chickens, goats, horses, rabbits, cats and dogs.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Thursday Aug 10, 2023
Thursday Aug 10, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
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Episode Summary
Ready to supercharge your recruitment marketing? This episode of InSights, presented by Haley Marketing, promises to equip you with successful strategies from Matt Lozar, Director of Recruitment Marketing, and Brad Bialy, Director of Digital Marketing.
Success in recruitment marketing can often seem elusive. But what if we told you that progress isn’t always a straight line? Matt and Brad dive deep into the complexities of recruitment marketing, emphasizing the importance of having the right mindset and setting clear goals. They explore the power of celebrating small victories, the data points to pay attention to, and effective strategies to course-correct when things don't go as planned. They also discuss arguably one of the most important aspects of recruitment marketing - the cost - and how conversion rate data can be a game-changer in your strategy.
As the conversation on this episode of InSights evolves, they discuss maximizing recruitment marketing in the face of increasing job applications. They shed light on the importance of database management and the challenge of vetting candidates. Are you making the most of your referral programs? They share insights on this too!
Matt and Brad underscore the value of a strong employment brand in successful job placements. Let's not forget the competitive nature of the job market - they offer strategies to stay ahead and emphasize the importance of measuring and tracking progress in recruitment marketing.
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EPISODE 123 SEGMENTS:
(0:00:01) - Welcome to InSights
Matt and Brad discuss successful recruitment and digital marketing strategies, side hustles from eBay and Pokemon, measuring success in your business, and the upcoming Colorado Staffing Association Annual Conference.
(0:4:08) - How Do You Know if Your Marketing Is Working?
Matt and Brad discuss recruitment marketing mindset, goals, progress, data, costs, and conversion rate.
(0:15:20) - Recruitment Marketing: Applications Are Up and So Is Cost per Application
What is Matt Lozar seeing throughout the staffing industry? How can you properly screen candidates, establish referral programs and improve your employment branding to maximize job applications?
(0:23:45) - Smart Ideas Summit 3
7 Hour. 14 Speed Talks. Once again, Haley Marketing is bringing you more ideas… from top thought leaders throughout the staffing industry… to help you succeed in 2023 and beyond. (Save Your Seat)
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Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Thursday Jul 27, 2023
Thursday Jul 27, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
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Episode Summary
Has your website lost its sparkle? Are you struggling to generate as much traffic as you once did? We've got you covered in this episode as we shift gears to explore the reasons behind dwindling website traffic and the role of SEO in reviving it. Matt Lozar and Brad Bialy delve into the importance of seeing your website as a living entity requiring regular check-ups, maintenance, and rejuvenating updates to better serve your audience in today's fast-paced digital realm.
Content, they say, is king. But what good is a king without a strategic plan of action? In this episode, we map out the need for a comprehensive and cohesive content strategy. We share the significance of creating purposeful content, rotating around a central theme or goal. We also discuss the power of having a dedicated team to manage your social media accounts, allowing your content to reach its full potential and hit the right audience at the right time.
Tuning into the needs and motivations of your target audience is critical. On this episode of InSights, the leading podcast for recruiters, we dissect how to identify their needs and craft compelling content that resonates with them. But that's not all! We also highlight the often-overlooked aspect of online reviews and their impact on your brand.
The stats don't lie - most customers refer to reviews, and a large chunk specifically looks for negative ones. We delve into the importance of gathering positive reviews to control your brand's narrative. Finally, we share insights on aligning your strategies and tactics with your business goals, ensuring that your efforts lead to meaningful progress.
Whether you're a veteran recruiter or still wet behind the ears, there’s something for everyone in this episode! Stay tuned.
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EPISODE 122 SEGMENTS:
(0:00:01) - Welcome to the Show and How Should YOU Respond to a Decrease in Leads? (12 Minutes)
What was done before to attract customer traffic? Could it be an issue of website optimization? Websites need to be treated like a living, breathing part of your business, needing regular maintenance and updates to keep up with the ever-changing digital marketing landscape. Finally, look into SEO techniques to help increase website traffic.
(0:11:41) - Importance of a Cohesive Content Strategy (5 Minutes)
Are you looking to take your recruitment marketing strategy to the next level? We discuss how to create and maintain a comprehensive content strategy that will keep your target audience engaged and ensure that every piece of content you create has a purpose. We explore the importance of having a theme or goal that all pieces of content, such as blog posts and podcasts, will revolve around. This will help make everyone's job easier and ensure that all content is in alignment with a North Star. To round out the conversation, we explain the need for a team to manage your social media accounts.
(0:17:09) - Teamwork in Social Media Strategy Running (12 Minutes)
We explore the importance of having a team to help you execute your social media strategy. We also discuss the need to understand and play to the strengths of each team member, and how to decide which platforms are most important to focus on for your industry and audience.
(0:29:18) - Understanding Target Audience and Online Reviews (4 Minutes)
Identify your target audience and create content that speaks to their needs. Understand the motivations and pain points of potential candidates, and use this knowledge to create content that captures their attention. Consider the value of online reviews and how they can affect your brand.
(0:32:59) - Online Reviews' Impact on Your Brand (14 Minutes)
We talk about the importance of actively seeking positive reviews to control your brand's narrative and protect against potential negative reviews. Statistics from a survey by Search Engine Journal show most customers read reviews when shopping online and 96% look for negative reviews. This impacts job seekers and the importance of having more than 100 reviews, as well as a rating higher than 3.3 stars. Creating a proactive strategy for generating positive reviews is necessary.
(0:46:57) - Exploring Business Goals and Strategies (8 Minutes)
Identify the best strategies and tactics to reach your business goals. Understand your business goals and objectives to create a successful roadmap. Assess current efforts to understand what works and what doesn't. Identify new areas of opportunity to drive your business forward. Find a consultant that you can trust to provide the best advice for your company.
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Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
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Thursday Jun 29, 2023
Thursday Jun 29, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 120 SEGMENTS:
- Brad is taking a break from social media...gather around for his therapy session
- Our biggest takeaways from the 2023 Hireology State of Hiring Report
- We're taking over Lunch with Haley on July 13
- SAVE YOUR SEAT: >> REGISTER HERE <<
HOSTED BY:
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 100 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Thursday Jun 15, 2023
Thursday Jun 15, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 119 SEGMENTS:
- What's changing in the staffing industry?
- A call block a day, keeps poverty away
- You can't just be an order taker!
- Are your organizational processes uniform from team member to team member?
- STOP being distracted by the newest tool!
- What is Kortney's biggest takeaway from "The Full Desk Experience"
HOSTED BY:
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 100 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Kortney Harmon
Kortney Harmon is a staffing and recruiting industry principal at Crelate with over 12 years of experience in the talent industry. As a results-driven talent industry professional, Kortney has trained thousands of front-line recruiters and worked closely with hundreds of business owners and executives to develop and execute effective sales and recruitment strategies. She is also the host of the Full Desk Experience podcast where she shares her unique perspective on the industry and provides valuable guidance to listeners seeking to overcome growth blockers and achieve success.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS