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Candid conversations with entrepreneurs and thought leaders in the staffing and recruiting industry. Brought to you by Haley Marketing
Episodes
![[InSights] Stop Deploying Checkbox Marketing](https://pbcdn1.podbean.com/imglogo/image-logo/1903194/Secrets_of_Staffing_Success_Album_Art_mqmnet_300x300.jpg){kind=logo}
Monday Feb 05, 2024
Monday Feb 05, 2024
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
HEARD ON THIS EPISODE
- Simple, Effective Ways to Establish Your Brand
- A Lesson in Sales from My Almost 2-Year-Old
- Stop Deploying Checkbox Marketing
Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Monday Jan 29, 2024
Monday Jan 29, 2024
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTS
01:03 Origin of the name "Staffing Shark"
02:36 Authenticity and being true to oneself in personal branding
04:35 Importance of video in building a personal brand
05:29 Providing value and being genuine in content creation
06:12 The battle for attention and the need for engaging content
07:22 Examples of effective content and the importance of personalization
08:42 Utilizing thumbnails and captions in content creation
09:37 Addressing the challenges of executing personal branding without a marketing team
10:03 The importance of putting your thoughts and beliefs in your content
10:29 Focus on engagement rather than likes and follows
11:25 Impact of being a micro-influencer and focusing on a smaller, engaged audience
11:59 Creating content that resonates with a specific community
13:26 Utilizing different social media platforms for maximum reach
14:47 Interviewing people and sharing their stories to increase engagement
15:58 The low barrier to entry for content creation
17:26 Strategic use of platforms and tools for content creation
18:24 The authenticity and impact of the "Shark Shake"
19:29 The importance of being trustworthy in building a brand
21:56 The influence of Gen Z and social media on content consumption
22:26 Utilizing grassroots efforts and local publicity to build your brand
23:17 The role of newspapers and local media in spreading brand awareness
23:57 Predictions for the future of content creation in 2024
25:00 The importance of attention-grabbing content and community connection
25:38 The use of AI in content creation and its impact on efficiency
26:11 Incorporating personal touches and emojis in content
27:10 Overcoming the fear of posting content and embracing AI
28:40 Getting started with personal branding and overcoming imposter syndrome
29:04 Overcoming fear by seeking support and guidance from others
ABOUT THE SPEAKERS
Brad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Richard Rosner "The Staffing Shark"
Richard is called "The Staffing Shark" for a reason, because he never sleeps and is always on the Hunt for the next candidate and client! He is for sure the most energetic guy in the Industry and always brings a Positive Mindset to every situation! Richard was awarded the WORLD STAFFING AWARD Top 100 Staffing Leaders to watch in 2022! He is also the Vice-Chair of the ASA Industrial Section Council. Richard believes in giving and started a program that helps staffing/recruiting firms with creative ways to attract talent with his virtual "Brainstorming with the Shark."
He also founded Staffing Shark Media, where he co-hosts Live Podcast shows weekly including the nationally known "Recruiters with NO LIMITS LIVE" with Industry Leading Professionals talking about everything Staffing and Recruiting! He also created Job Seekers Got Talent, Restaurant Rescue and Jobs Across America to make an IMPACT in the communities!
Richard is also a motivational speaker and loves energizing people in all aspects of Life!
His Motto is "GIVING=GROWTH" and "Success is Minutes Away
Monday Jan 22, 2024
Monday Jan 22, 2024
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Monday Jan 15, 2024
Monday Jan 15, 2024
"If you want to be exceptional, you can't do what everybody else is doing...I made a shift about maybe eight months ago. I took a Post-It note put it on the bottom of my monitor, and it said, 'How can GPT support me in this?' Because literally, GPT can support you, whether you want it to write for you or you want it to give you ideas, whether you want to proofread or you want to translate, if you want to come up with jokes or quotes or stats, it literally can support you in anything that you're doing, personally or professionally."
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTS FROM THIS EPISODE:
- 0:01:06 Should the staffing and recruiting industry be afraid of AI?
- 0:01:46 Recruiters using AI will replace those who are not using it.
- 0:04:10 AI assistants save recruiters time and improve workflow.
- 0:06:41 Leveraging AI allows recruiters to spend more time on phone calls.
- 0:08:39 AI provides recruiters with the ability to influence interviews.
- 0:11:30 AI can help with prospecting and preparing for sales calls.
- 0:13:04 "Overwhelm HR" technique uses AI to ask difficult questions.
- 0:14:56 Entry-level ways to use AI for recruiting and prospecting.
- 0:17:00 GPT can support you in any task, personally or professionally.
- 0:18:29 The importance of asking the right questions to optimize efficiency.
- 0:21:26 Differentiating yourself by not doing what everyone else is doing.
- 0:22:33 Building personalized cadences for individuals instead of generic ones.
- 0:23:52 Using AI to write candidate presentations for recruiting firms.
- 0:26:55 Using AI to free up time for more meaningful tasks
- 0:27:30 Using AI to capture interview notes
Rapid Fire Round:
One book that changed your life?
Onc conversation with anyone living or dead. Who are you sitting down with?
One piece of advice for someone just starting in the staffing industry
ABOUT THE SPEAKERS
Brad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Tricia Tamkin
My recruiting career began in 1993, I started my search firm in 1997 and began coaching and training recruiters in 2009. Over a 30-year career in this industry, I've produced tens of millions in billing, helped recruiters launch over 50 firms, and positively impacted thousands of recruiters' lives through increased billings. I love what I do!
Monday Jan 08, 2024
Monday Jan 08, 2024
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
KEY MOMENTS IN EPISODE 134:
01:58 A new Doordash commercial is Rockstar Marketing
03:03 Highlighting the simplicity and direct response nature of the Doordash commercial.
04:16 Exploring how the Doordash approach can be applied to the staffing industry.
06:04 Emphasizing the importance of reducing friction and simplifying the application process.
07:04 Encouraging targeting the audience where they are most engaged.
08:35 Considering the timing of the ad placement to maximize effectiveness.
09:43 Providing an example of applying targeted messaging in the educational services space.
11:04 Importance of specific marketing strategies for different goals
12:32 Need for targeted messaging in marketing campaigns
13:16 Importance of aligning marketing tactics with specific goals
14:56 Importance of understanding target audience's pain points
17:38 Cost should not be a barrier if marketing strategies are effective
19:10 Challenge to stop using ineffective marketing tactics
20:39 Encouragement to try new strategies if current ones are not working
21:53 The industry's tendency to stick to what has always worked
22:22 Importance of staying ahead of competitors and trying new strategies
23:43 Need for courage to change and adapt to new methods
24:10 Insanity of doing the same thing and expecting different results
24:16 Importance of having a roadmap and setting goals
25:13 Incremental changes and testing strategies and tactics
Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Monday Jan 01, 2024
Monday Jan 01, 2024
"Success leaves clues. Go look at the clients that you're working with. Look at the people that you deal with on the regular or that you've dealt with and ask them what's so important about the staffing services you provide and what value is it?"
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTS FROM THIS EPISODE:
- 04:43 Why agencies do a poor job of telling their unique story
- 07:48 Differentiate based on the value provided to clients.
- 10:36 Sell based on understanding and quantifying the value provided.
- 11:03 Salespeople and buyers don't understand the value of agency services.
- 11:52 Differentiating based on price leads to arbitrary numbers.
- 12:31 People don't realize that the difference in price is insignificant.
- 13:01 Understanding the economic value of employees is crucial.
- 14:15 Training salespeople to communicate value is essential.
- 15:55 Train salespeople to diagnose before offering a solution.
- 18:08 Articulating value permeates the entire organization for exponential growth.
- 20:57 Different tiers of the organization require different value propositions.
- 23:07 Analyze successful business to replicate results
- 25:14 Details about the Staffing Sales Summit
- 26:51 Less than 25% of salespeople hit their goals
- 28:10 Market is growing, differentiate yourself to succeed
- 29:17 How to register for the Staffing Sales Summit
Rapid Fire Round:
One book that changed your life?
Onc conversation with anyone living or dead. Who are you sitting down with?
One piece of advice for someone just starting in the staffing industry
ABOUT THE SPEAKERS
Brad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Dan Mori
Dan Mori has an extensive background in the staffing industry including presently being the Executive Director of the National Independent Staffing Association (NISA) which focuses on providing industry education, actionable insights, and valuable resources to their members through their various workshops, live events, and Staffing Monthly digital magazine. Additionally, Dan serves on the board of Employment Solutions of New York, Inc, a staffing organization with a national footprint, providing leadership and strategic guidance. Dan’s areas of expertise within staffing are business development, strategic planning and execution, and organizational leadership.
Friday Dec 29, 2023
Friday Dec 29, 2023
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
KEY MOMENTS IN EPISODE 133:
- Are You Using AI to Save or Make Money?
- Unleash the Power of Recruitment Marketing
- Stop the FOMO and Start Running Your Own Race
- What is a Meeting with a Prospect Worth to You?
Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Friday Dec 15, 2023
Friday Dec 15, 2023
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
KEY MOMENTS IN EPISODE 132:
[0:04:41] Discussion on AI in content creation process
[0:05:59] Importance of maintaining authenticity in social media posts
[0:06:38] Finding the balance in using AI to help with content creation
[0:07:16] AI failing in personalization and tonality of content
[0:08:44] AI as a personal assistant to generate ideas and questions
[0:09:30] Use of GPT as an alternative to Google searches
[0:09:58] Examples of questions asked using ChatGPT
[0:10:35] Using ChatGPT instead of Google search.
[0:11:20] The importance of maintaining a personal brand.
[0:12:46] The danger of becoming a commodity in the industry.
[0:13:38] The low barrier to entry for differentiation.
[0:14:23] The need for companies to differentiate their products/services.
[0:15:48] The challenge of knowing and articulating one's unique value.
[0:17:49] The importance of setting smart goals with measurable metrics.
[0:19:32] Breaking down big goals into smaller, achievable milestones.
[0:20:22] Celebrating wins and rewarding oneself along the way.
[0:21:00] The importance of positive reinforcement in achieving goals.
[0:21:32] Setting goals and the importance of rewards
[0:22:15] Rewarding and celebrating team achievements
Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Friday Dec 01, 2023
Friday Dec 01, 2023
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
KEY MOMENTS IN EPISODE 131:
(00:01) Opening Discussion: Tensions at OpenAI
(06:32) AI Impact: Changes in Personal and Professional Spheres
(14:24) Rockstar Marketing: Solo Stove & Snoop Dogg
(17:11) Viral TikTok Reaction: Stanley Mugs' Marketing Success
(22:23) Leveraging Social Media & Influencers: Solo Stove & Stanley Mugs Case Study
(29:01) Lessons from 22 posts on LinkedIn: What Works & What Doesn't
(31:44) Power of Diverse Content & Personal Commentary on LinkedIn
(34:07) Attracting Audiences: The Importance of Being a Unique Voice
(36:08) Authentic Social Media Interactions: Informative, Purposeful & Genuine
Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Friday Nov 17, 2023
Friday Nov 17, 2023
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
KEY MOMENTS IN EPISODE 130:
02:07 Discussion on the misconception of being in the right place at the right time
04:57 Importance of setting oneself up for success when opportunity arises
06:18 The role of awareness and reputation in taking advantage of opportunities
07:55 Tactical example of getting on someone's radar for potential collaboration
09:56 Importance of playing the long game and being prepared to deliver
10:29 Transition to discussing employer branding for the upcoming year
10:46 Recommendation to review and improve online reviews
11:09 Importance of online reviews for staffing and recruiting industry
12:08 Negative impact of poor online reputation on attracting candidates
14:44 Building brand ambassadors to improve reputation and branding
16:57 Importance of well-executed social media in showcasing company culture
18:34 Avoiding fixation on long-term goals and focusing on short-term actions
22:03 Importance of setting goals and the difficulty in quantifying them
23:16 Personal preference and belief in defining success and failure
24:35 Reevaluating goals and being honest with oneself
25:57 Setting big hairy audacious goals (BHAGs) for the upcoming year
27:00 Balancing goals with adjustments based on changing circumstances
28:03 Making the best decisions with the information available
28:28 Having the courage to pivot and change goals when necessary
Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.