Secrets of Staffing Success

[InSights] A Marketing Lesson from Amazon

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 18 SEGMENTS:

• What is the ideal blog post length?  (1:26)

• A marketing lesson from Amazon (6:57)

• What does Instagram's beta test mean for your staffing firm?  (12:56)

  

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

 

PRESENTED BY HALEY MARKETING'S HOT SUMMER DEALS: 

Looking to fire up your marketing or recruiting?

Let us help light the fire!

To learn more about Haley Marketing’s 8 Hot Summer Deals visit haleymarketing.com/summer

[InSights] Do Candidates Read Blog Posts?

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 17 SEGMENTS:

• Do candidates actually read blog posts?  (1:55)

• How can you get over your fear of pressing record and start creating video content? (9:31)

• And we chat about the newest eBook, "Your Guide To Programmatic Job Advertising"  (17:18)

  

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

 

PRESENTED BY HALEY MARKETING'S HOT SUMMER DEALS: 

Looking to fire up your marketing or recruiting?

Let us help light the fire!

To learn more about Haley Marketing’s 8 Hot Summer Deals visit haleymarketing.com/summer

[Interview] Mike Wiley - McGrath Systems

When is it ok to say "no" to a potential client?  That's just one of the questions I posed to Mike Wiley from McGrath Systems.  We'll also discuss

• How McGrath branded it's service offerings to help standout in the marketplace
• What does Mike do to ensure that his recruiters are motivated and engaged?
• What role can the staffing industry play in trying to close the skills gap?
• What is Mike doing now to prepare for a possible recession in the next 2-3 years?

To learn more about McGrath Systems check out: https://www.mcgrathsystems.com/

[InSights] Measuring the Response from Your Marketing

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 16 SEGMENTS:

• How can you get more applicants to open your email newsletter?  (1:18)

• What social media KPIs should you be tracking? (8:45)

• And we chat about a recent thread from ASA Central (15:25)

  

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)
• Mackenzie Froese (LinkedIn / Twitter)

 

PRESENTED BY THE IDEA CLUB: 

The Idea Club is Haley Marketing’s playground for creative thought, experiments and inspiration.

From ebooks and whitepapers to how-to articles and on-demand webinars, you’ll find everything you need to stand out, stay top-of-mind and sell more.

To Learn More Visit: haleymarketing.com/ideaclub

[Interview] Scott Samuels - Horizon Hospitality

Find a niche or be "everything to everyone"?  It's a dilemma for staffing owners.  On this episode we chat with Scott Samuels from Horizon Hospitality about the advantages, and disadvantages, of being in a niche.  We'll also discuss...

• What it was like for Scott to be a candidate before moving to this side of the recruiting world
• How Horizon built it's online reputation from a few bad reviews to over 800 reviews, and a 4.8 rating, in just a few short years
• The tactics Horizon uses to stay ahead of their competition
• Why firms need to be active in their state associations

For more information about Horizon visit https://www.horizonhospitality.com/.

[InSights] 5 Graphics Your Staffing Agency Needs for Social Media

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 15 SEGMENTS:

• How can staffing firms generate leads through pillar content? (1:43)

• 5 graphic templates every staffing firm should have in their toolbox (7:40)

• Two takeaways from Bullhorn Engage 2019 (17:14)

 

REFERENCED IN THIS EPISODE:

• 190 Ideas to Make Your Recruiting Smarter

• What is Social Pro by Haley Marketing Group?

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)
• Brian Vaccaro (LinkedIn / Website)

 

PRESENTED BY THE IDEA CLUB: 

The Idea Club is Haley Marketing’s playground for creative thought, experiments and inspiration.

From ebooks and whitepapers to how-to articles and on-demand webinars, you’ll find everything you need to stand out, stay top-of-mind and sell more.

To Learn More Visit: haleymarketing.com/ideaclub

[InSights] Why Your Next Employee Should be a Chatbot

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 14 SEGMENTS:

• Is a chatbot the secret to improving your candidate experience? (1:24)

• Lessons from the Florida Staffing Association's Annual Conference (7:28)

• What should YOU be doing to improve your footprint across Google Properties (14:55)

 

REFERENCED IN THIS EPISODE:

• Does Your Staffing Firm Need a Chatbot?

• How Much of Google's Search Traffic is Left for Anyone But Themselves?

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• • • Brad Bialy (LinkedIn / Twitter)
  • • Matt Lozar (LinkedIn / Twitter)

 

PRESENTED BY THE IDEA CLUB: 

The Idea Club is Haley Marketing’s playground for creative thought, experiments and inspiration.

From ebooks and whitepapers to how-to articles and on-demand webinars, you’ll find everything you need to stand out, stay top-of-mind and sell more.

To Learn More Visit: haleymarketing.com/ideaclub

[InSights] Social Media Can't Fix Your Candidate Experience

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 13 SEGMENTS:

• Are You on Pace to Hit Your 2019 Content Marketing Goals? (1:37)

• Social Media Can't Fix Your Broken Candidate Experience (7:45)

• The Appcast Recruitment Media Benchmark Report (15:30)

[Interview] Kelly Merbler - Florida Staffing Association

During times of a talent shortage, keeping recruiters engaged is a top priority.  But it's not just about money and perks.  Kelly Merbler tells us how managers, and recruiters themselves, can keep themselves performing at a high level.  We'll discuss...

• How can firms keep their recruiters engaged during talent shortage times
• What can recruiters do to keep themselves engaged
• What are the biggest blind spots with staffing leaders
• How can staffing owners implement a “strengths based culture”

To learn more about Kelly visit: https://www.kellymerblerco.com/.

[InSights] Getting Started with SEO

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 12 SEGMENTS:

• What is Search Engine Optimization and How Do We Get Started? (1:26)

• Rapid Fire: The Best Places to Learn About Social Media and Digitial Marketing (9:42)

• How Your Personal Brand Can Lead to More Applications and Better Candidates (18:11)

 

REFERENCED IN THIS EPISODE:

• Staffing Messaging: Striking a Balance Between Human Readers and Algorithms

• Rapid Fire: The Best Places to Share Jobs on Social Media

• [Blog] Rally Recruitment Marketing

• [Book] Marketing Rebellion by Mark Schaefer

• [Book] Contagious: Why Things Catch On by Jonah Berger

• [Book] Talk Triggers by Jay Baer

• [Podcast]Social Media Podcast by Social Media Examiner

• [Podcast] The Blogging Millionare hosted by Brandon Gaille

• [Podcast] #WorkTrends hosted by Meghan M. Biro

• [Podcast] The Chad and Cheese Podcast hosted by Chad Sowash and Joel Cheesman

• [Podcast] Just Try This hosted by Brian Fanzo and Amy Landino

• [Podcast] The Speaker Lab hosted by Grant Baldwin

• [Thought Leaders] Larry Kim, Neil Patel, GaryVee, Brian Fanzo, Seth Godin, Jay Baer

• Ask Haley Blog

• Personal Branding: Your Secret To More Applications and Better Candidates

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)

• Matt Lozar (LinkedIn / Twitter)

 

PRESENTED BY THE IDEA CLUB: 

The Idea Club is Haley Marketing’s playground for creative thought, experiments and inspiration.

From ebooks and whitepapers to how-to articles and on-demand webinars, you’ll find everything you need to stand out, stay top-of-mind and sell more.

To Learn More Visit: haleymarketing.com/ideaclub