Secrets of Staffing Success

"Pulling Back the Curtain" with Mike Houston from Opti Staffing

An interesting conversation with Mike Houston from Opti Staffing.  Mike's goal is to "pull back the curtain" on the recruiting industry.  We'll talk about how he's going about doing that.  Plus...

• How Mike has been able to differentiate his firm in a crowded marketplace
• His overall approach to marketing a recruiting firm
• The challenge of finding passive candidates
• The genesis of his "Fit Factor" campaign and how it helps them stand out
• and, after 30 years in the industry, where does Mike go for inspiration

If you'd like to learn more about Opti Staffing visit https://www.optistaffing.com/.

"High Tech and High Touch" with Sunil Bagai from Crowdstaffing

In our conversation with Sunil Bagai from Crowdstaffing we discuss the future of technology and automation in the staffing industry.  Including:

• How staffing firms can innovate and still keep the personal connection with candidates and clients
• Potential draw backs to the "human cloud"
• How technology can help find passive candidates
• and is there a fear that technology will make staffing firms obsolete?

For more information on Crowdstaffing check out their website: http://www.crowdstaffing.com/.  And be sure to follow Sunil on Twitter @BagaiSunil.

"Be Brilliant At The Basics" with Leigh Ann Pagnard from Crescendo Consulting

Leigh Ann Pagnard joins us for an exciting conversation about what staffing firms should be doing to dominate the second half of 2018.  Among the topics we discuss:

• What should staffing firms be doing to make for a better candidate experience?
• What’s the biggest myth about the staffing industry that still exists?
• What are some areas that staffing and recruiting firms should be looking at for their mid year assessments?
• What are some of your best tactics for attracting passive candidates?

To connect with Leigh Ann you can visit her LinkedIn profile.

"Be Greedy" with Scott Wintrip

Staffing industry strategist, speaker and author Scott Wintrip joins us on this episode.  Scott has 30 years of experience helping staffing and recruiting firms reach their highest potential.  In this episode we discuss:

• What the staffing industry is doing really well right now
• The biggest change coming in the next 2 years you should be preparing for now
• Why candidates need to be marketed to as much as clients
• Why your prospects care about your product, not your process
• and the one piece of advice for all staffing sales reps

We also talk about Scott's new book High Velocity Hiring. You can order the book here.

"Bringing Integrity Back" with Eric Goodwin from Goodwin Recruiting

We're joined this week by Eric Goodwin from Goodwin Recruiting.  In this episode Eric and I discuss:

• The big decision Eric made to leave hospitality and start his own recruiting firm
• Why failure was not an option
• Why Goodwin is bringing "integrity back" to recruiting
• The challenges of diversifying Goodwin Recruiting beyond hospitality
• How automation will effect the recruiting industry

To find out more about Goodwin Recruiting visit: www.goodwinrecruiting.com.

"Growth Hides Issues" with Mike Cleland from Charted Path

We're very excited to speak with Mike Cleland, founder of Charted Path and author of "Breaking Through: Leadership Disciplines from Top Performing Staffing Firms".  In this episode Mike and I discuss:

• The biggest mistake staffing leaders make
• Biggest key to sustained growth for staffing firms
• Is metrics based management a double edged sword?
• How staffing firms can improve internal staff turnover
• Why the staffing industry needs to be proud of what they do and use it to their advantage
• Scalable practices for firms looking to grow in the next 2-3 years
• Is automation a threat to the staffing industry?

I also answer your marketing questions.  If you have a marketing related question you'd like us to discuss on a future episode please email me at tlewandowski@haleymarketing.com.

"Differentiate Your Message" with Laurie Hyllberg from Kinsa Group

Laurie Hyllberg, vice president of Kinsa Group is our guest this week.  Kinsa Group is a Wisconsin-based recruiting firm that specializes in the food and beverage industry.  In this episode Laurie and I discuss:

• Their process for finding the "ideal" candidate
• Challenges she has faced recruiting millenials
• The importance of tailoring your message to various audiences
• Success her recruiters have had using social media
• And the best piece of career advice she ever received

If you'd like to know more about Kinsa Group you can visit their website at http://www.kinsa.com/.

"Don't Take Yourself Too Seriously" with Angela Chambers from Mercer Bradley

Angela Chambers President and Managing Partner of Mercer Bradley joins us to talk about:

• The importance of social media to their firms success
• How internal staff training has helped with turnover
• What advice she would give a younger version of herself
• and what might be my favorite pearl of wisdom

If you'd like more information about Mercer Bradley you can check them out at http://www.mercerbradley.com/.

"Brand Ambassadors" with David and Marty Luttrell from AtWork Personnel Services

David and Marty Luttrell owners of 32 AtWork Personnel Services franchises join us for our first new episode of 2018.  In this episode we'll discuss:

• Their most successful growth strategy
• The challenges that come with working with your brother
• Outlook for LI staffing in 2018
• What advice they would give a younger version of themselves

If you'd like to learn more about about AtWork Personnel Services please visit: http://www.lstaff.com/

Best of 2017

It's been an amazing 11 episodes!  We are so thankful for all of our guests and listeners.  While we prepare brand new episodes we thought you might like to hear some of the best advice and insights from our 2017 episodes.