Secrets of Staffing Success

[Interview] Brad Smith - Haley Marketing

What are the biggest marketing mistakes staffing firms make?  Our own Director of SEO and Social Media, Brad Smith joins us to tackle that question.  We'll also discuss:

• What should staffing owners be most concerned about right now?

• Where is a good place to start when developing a marketing plan?

• 5 years ago it was all about blogs, then it was all about social media.  What’s the “must have” for staffing firms marketing plans now?

• At this moment what’s most important to help your search engine optimization?

You can follow Brad at @bradsmith14.  If you'd like to know more about the services of Haley Marketing please go to: https://www.haleymarketing.com/.

[InSights] Do Staffing Firms Need Instagram?

On this episode of InSights, Brad Bialy and Matt Lozar discuss:

Three ways to improve your blog's search engine optimization (1:15), whether or not staffing and recruiting firms should be allocating time and resources on Instagram (10:03), important changes you need to be aware of if you're advertising jobs on Facebook (17:17)

During segment 1, Content Blueprint, they’re joined by Joe Ray, Social Media Marketing Advisor at Haley Marketing Group.

Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you’re thinking.

 

Referenced in this Episode:

[Webinar] Search Engine Optimization: What Matters Most to Staffing and Recruiting Firms

[Report] 22+ Instagram Stats That Marketers Can’t Ignore This Year

[Article] What 6,000 Hours of Research Taught Us About Social Media for Staffing Firms

[News] Doing More to Protect Against Discrimination in Housing, Employment and Credit Advertising

 

 

Episode Presented by Haley Marketing:

Want to stand out. Stay top of mind. And sell more? Haley Marketing’s philosophy is simple - to make great marketing more affordable. Whether you’re looking to drive sales leads or attract more qualified candidates, we make it easy for you to stand out in a saturated market.

To learn more visit: haleymarketing.com

[InSights] Best Places to Share Jobs

On this episode of InSights, Brad Bialy and Matt Lozar discuss:

How to write great job descriptions (1:20), a rapid-fire round of best places to share your jobs on social media (9:15), the recent technological advances to the Haley Marketing Job Board and the importance of providing consistent shareworthy services in the staffing industry (23:33)

During segment 3, Seen and Heard, they’re joined by Victoria Kenward, Co-Founder and Chief Operating Officer of Haley Marketing Group.

Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you’re thinking.

 

Referenced in this Episode:

[Article] The Ultimate Guide to Job Descriptions in 2019

[Product] Job Board. Posting jobs has never been easier.

[Report] 2019 Recruitment Marketing Benchmarks Report

 

 

 

Episode Presented by Haley Marketing:

Want to stand out. Stay top of mind. And sell more? Haley Marketing’s philosophy is simple - to make great marketing more affordable. Whether you’re looking to drive sales leads or attract more qualified candidates, we make it easy for you to stand out in a saturated market.

To learn more visit: haleymarketing.com

[Interview] Henry Kiel - HW Staffing Solutions

Are we more prepared for a recession this time around?  That's just one of the topics we explore with Henry Kiel from HW Staffing Solutions.  We'll also discuss...

• What can staffing firms do to be proactive about internal turnover?
• How to find and recruit passive candidates
• What type of technology investments should staffing firms make now?
• Where will the biggest growth in staffing occur in the next 1-2 years?

Plus be sure to stick with the episode until the end for a special offer from Haley Marketing Group!

For more information on HW Staffing visit: https://www.hwstaffing.com/. 

[InSights] How to Hack Social Media Engagement

On this episode of InSights, Brad Bialy and Matt Lozar discuss:

• The Benefits of Featuring Your Team in Your Content (1:46)
• How to Hack Social Engagement (9:22)
• A Recap of the 2019 Staffing Industry Analysts Executive Forum (21:40)

During Social Reach, Brad and Matt are joined by Matt Swistak, Social Media Marketing Advisor at Haley Marketing Group.

During Seen & Heard, they’re joined by Ryan Maher, Marketing Consultant at Haley Marketing Group.

Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you’re thinking.

 

Referenced in this Episode:

[Article] Navigating Your Social Recruiting on Facebook in 2019 – Facebook Groups

[Webinar] Social Media 20/20: Creating an Aligned Vision for Your Staffing Firm

[Webinar] Lunch with Haley: Lessons from the 2019 Executive Forum

[Interview] Lauren Lewis - StaffBuffalo

Lauren Lewis shares her unique perspective of being partner in a woman owned and operated staffing and recruiting firm.  We'll talk with Lauren about the challenges...and opportunities it has brought her firm along with...

• How to compete with large staffing firms in a small market
• What's working in social recruiting
• How their candidate experience has helped attract a higher level candidate
• Tapping into the "ex-pat" candidate market

You can connect with Lauren on LinkedIn and to find out more about StaffBuffalo visit: http://staffbuffalo.com/

[InSights] Social Recruiting Tactics that Work

On this episode of InSights, Brad Bialy and Matt Lozar discuss the key to content variety (1:28) and the 2019 Recruitment Marketing Benchmarks Report from SmashFly (18.55).

During Social Reach, they chat with Corinne McCarthy, Social Media Marketing Advisor at Haley Marketing Group, about 6 social recruiting tactics that are driving applications today (7:09).

The group wraps up the show with a quick-hitting recap of each segment.

Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you're thinking.

 

Referenced in this Episode:

[Report] Cisco Visual Networking Index: Forecast and Trends, 2017–2022

[eBook] Personal Branding: Your Secret To More Applications and Better Candidates

[Case Study] Smart Social Strategy Exponentially Increases Job Reach and Applications

[Article] Navigating Your Social Recruiting on Facebook in 2019 Part 2 – Facebook Groups

[Report] 2019 Recruitment Marketing Benchmarks Report

 

Episode Presented by Haley Marketing:

Want to stand out. Stay top of mind. And sell more? Haley Marketing’s philosophy is simple - to make great marketing more affordable. Whether you’re looking to drive sales leads or attract more qualified candidates, we make it easy for you to stand out in a saturated market.

To learn more visit: haleymarketing.com

[InSights] Optimizing Your Career Site

On this episode of InSights, Brad Bialy and Matt Lozar discuss the Keys to Defining Your Target Audience (1:25 - 6:37) and How to Gather and Respond to Online Reviews (6:38 - 12:37).

During Seen and Heard, they chat with Aaron Eastlack, Social Media Marketing Advisor, about the Importance of Calls to Action on Your Career Site (12:38 - 20:47) and wrap up the show with a Quick-Hitting Recap of Each Segment. 

Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you're thinking. 

 

Referenced in this Episode:

[Article] 88% Of Consumers Trust Online Reviews As Much As Personal Recommendations

[Article] What are the Critics Saying About Your Staffing Firm?

 

Episode Presented by Haley Marketing:

Want to stand out. Stay top of mind. And sell more? Haley Marketing’s philosophy is simple - to make great marketing more affordable. Whether you’re looking to drive sales leads or attract more qualified candidates, we make it easy for you to stand out in a saturated market.

To Learn More visit haleymarketing.com

[Interview] Scott Wintrip

Time to check in with our old friend Scott Wintrip.  Scott is celebrating 20 years of providing staffing and recruiting firms with the best advice in the business.  On this episode we talk to Scott about:

• Traits you should look for from candidates for your internal positions
• How can firms help fill the void from Indeed
• What can staffing firms do to improve their relationship with HR?
• The most common blind spot among staffing and recruiting firms
• What will the headline be for the staffing and recruiting industry at the end of 2019?

Check out Scott's episode from 2018.  And be sure to read all of Scott's great content at https://scottwintrip.com/

[InSights] Every Post Has a Purpose

In this episode of InSights, Brad Bialy and Matt Lozar discuss, The Keys to Writing a Successful Blog Post Headline (1:40 - 7:54) Why Every Post Needs a Purpose on Social Media (7:55 - 13:13) The Value of Facebook Groups in Driving Jobs Applications (13:14 - 18:57) and A Quick-Hitting Recap of Each Segment. 

Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and them know what you're thinking. 

 

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