Secrets of Staffing Success

[InSights] Stealing Your Competitor’s Facebook Playbook

The last time national unemployment was below 3.6 percent we had just put a man on the moon and The Beatles were dominating the pop charts. 

Is your recruitment marketing stuck in 1969? 

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. 

 

EPISODE 11 SEGMENTS:

• How Long Does it Take to See Results from Blogging? (1:17)

• Stealing InSights from Your Competitors: Facebook Ads Research (7:12)

• The Key to Mitigating Ghosting and the No Call No Show (12:06)

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)

• Matt Lozar (LinkedIn / Twitter)

 

PRESENTED BY HALEY MARKETING GROUP: 

Want to stand out. Stay top of mind. And sell more? Haley Marketing’s philosophy is simple – to make great marketing more affordable. Whether you’re looking to drive sales leads or attract more qualified candidates, Haley Marketing makes it easy for you to stand out in a saturated market. To learn more visit: haleymarketing.com 

Episode 50: Lessons Learned from Nearly 2 Years of Podcasting

On today's episode of Secrets of Staffing Success:

Todd Lewandowski is joined by Brad Bialy and Matt Lozar to recap the lessons learned from 50 episodes of Secrets of Staffing Success.

 

Topics Covered Include:

• Developing a systematic process for podcasting

• Something always goes wrong...unless you have a plan and leave nothing to chance.

• What has Todd learned from 40 interviews with thought-leaders and innovators from throughout staffing and recruiting?

• How do we distribute the podcast after we click publish?

• Is there one key topic that keeps coming up from guests? 

 

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

[InSights] Does Your Staffing Firm Need a Game of Thrones Strategy?

On today's episode of InSights:

Does your staffing firm need a Game of Thrones strategy? (1:16) Is your social media messaging balanced for human readers and algorithms? (7:34) The case study success that resulted in 1 staffing firm increasing applications by 8% WITHOUT increasing their cost per application (17:04) 

During segment 2, Social Reach, they’re joined by Michelle McCormick, Social Media Marekting Advisor.

Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you’re thinking. 

 

 

Referenced in this Episode:

[Report] The New Language of Staffing

[Webinar] Staffing Messaging: Striking a Balance Between Human Readers and Algorithms

[Case Study] Programmatic Increases Qualified Applications and Eliminates Wasted Job Board Spend

[Article] Job A Has 0 Applications. Job B Has 100 Applications. How Can Programmatic Advertising Fix That?

[Article] This Will Make You Successful at Programmatic Job Advertising

[Article] Scared of Programmatic Advertising? This Will Calm Your Four Biggest Fears

 

 

Episode Presented by Haley Marketing:

Want to stand out. Stay top of mind. And sell more? Haley Marketing’s philosophy is simple – to make great marketing more affordable. Whether you’re looking to drive sales leads or attract more qualified candidates, we make it easy for you to stand out in a saturated market.

To learn more visit: haleymarketing.com 

[InSights] LinkedIn: Turning Connections into Relationships

On this episode of InSights, Brad Bialy and Matt Lozar discuss:

A guide to repurposing your blog post (1:51), three ways to develop relationships on LinkedIn (8:14), and they share four lessons from the TAtech Leadership Summit on Recruitment Marketing and the Massachusetts Staffing Association’s Annual Conference (14:15) 

Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you’re thinking. 

 

Referenced in this Episode:

[Conference] TAtech Leadership Summit on Recruitment Marketing

[Conference] Massachusetts Staffing Association

[Process Automation Tool] Calendly

 

Episode Presented by Haley Marketing:

Want to stand out. Stay top of mind. And sell more? Haley Marketing’s philosophy is simple – to make great marketing more affordable. Whether you’re looking to drive sales leads or attract more qualified candidates, we make it easy for you to stand out in a saturated market.

To learn more visit: haleymarketing.com

[Interview] Amy Munroe - Staffing eTrainer

On this episode we talk training for your internal staff.  Amy Munroe from Staffing eTrainer joins us and we ask her:

• With candidates being so tough to find now what are some areas of focus when it comes to recruiter training?

• Where is the biggest gap in training in the staffing industry right now?

• What are some of the characteristics to look for when hiring from outside the industry?

• What are 2-3 essential elements to onboarding to make sure you don’t lose new hires in the first few weeks?

• What will be the biggest change in the next 2-3 years when it comes to training?

You can find out more about Staffing eTrainer at https://www.staffingetrainer.com/

[InSights] How to Increase Applications by 250%

On this episode of InSights, Brad Bialy and Matt Lozar discuss:

The importance of showcasing the right imagery on your website (1:43), is now the perfect time to add video to your social media mix? (9:10) and they review a Haley Marketing Group case study that resulted in a 250% increase in applications (15:46) 

During segment 3, Seen & Heard, they’re joined by Todd Lewandowski, Director of Content Marketing at Haley Marketing Group and Host of the Secrets of Staffing Success Interview Series. 

Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you’re thinking. 

 

 

 

Episode Presented by Haley Marketing:

Want to stand out. Stay top of mind. And sell more? Haley Marketing’s philosophy is simple – to make great marketing more affordable. Whether you’re looking to drive sales leads or attract more qualified candidates, we make it easy for you to stand out in a saturated market.

To learn more visit: haleymarketing.com

[Interview] Brad Smith - Haley Marketing

What are the biggest marketing mistakes staffing firms make?  Our own Director of SEO and Social Media, Brad Smith joins us to tackle that question.  We'll also discuss:

• What should staffing owners be most concerned about right now?

• Where is a good place to start when developing a marketing plan?

• 5 years ago it was all about blogs, then it was all about social media.  What’s the “must have” for staffing firms marketing plans now?

• At this moment what’s most important to help your search engine optimization?

You can follow Brad at @bradsmith14.  If you'd like to know more about the services of Haley Marketing please go to: https://www.haleymarketing.com/.

[InSights] Do Staffing Firms Need Instagram?

On this episode of InSights, Brad Bialy and Matt Lozar discuss:

Three ways to improve your blog's search engine optimization (1:15), whether or not staffing and recruiting firms should be allocating time and resources on Instagram (10:03), important changes you need to be aware of if you're advertising jobs on Facebook (17:17)

During segment 1, Content Blueprint, they’re joined by Joe Ray, Social Media Marketing Advisor at Haley Marketing Group.

Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you’re thinking.

 

Referenced in this Episode:

[Webinar] Search Engine Optimization: What Matters Most to Staffing and Recruiting Firms

[Report] 22+ Instagram Stats That Marketers Can’t Ignore This Year

[Article] What 6,000 Hours of Research Taught Us About Social Media for Staffing Firms

[News] Doing More to Protect Against Discrimination in Housing, Employment and Credit Advertising

 

 

Episode Presented by Haley Marketing:

Want to stand out. Stay top of mind. And sell more? Haley Marketing’s philosophy is simple - to make great marketing more affordable. Whether you’re looking to drive sales leads or attract more qualified candidates, we make it easy for you to stand out in a saturated market.

To learn more visit: haleymarketing.com

[InSights] Best Places to Share Jobs

On this episode of InSights, Brad Bialy and Matt Lozar discuss:

How to write great job descriptions (1:20), a rapid-fire round of best places to share your jobs on social media (9:15), the recent technological advances to the Haley Marketing Job Board and the importance of providing consistent shareworthy services in the staffing industry (23:33)

During segment 3, Seen and Heard, they’re joined by Victoria Kenward, Co-Founder and Chief Operating Officer of Haley Marketing Group.

Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you’re thinking.

 

Referenced in this Episode:

[Article] The Ultimate Guide to Job Descriptions in 2019

[Product] Job Board. Posting jobs has never been easier.

[Report] 2019 Recruitment Marketing Benchmarks Report

 

 

 

Episode Presented by Haley Marketing:

Want to stand out. Stay top of mind. And sell more? Haley Marketing’s philosophy is simple - to make great marketing more affordable. Whether you’re looking to drive sales leads or attract more qualified candidates, we make it easy for you to stand out in a saturated market.

To learn more visit: haleymarketing.com

[Interview] Henry Kiel - HW Staffing Solutions

Are we more prepared for a recession this time around?  That's just one of the topics we explore with Henry Kiel from HW Staffing Solutions.  We'll also discuss...

• What can staffing firms do to be proactive about internal turnover?
• How to find and recruit passive candidates
• What type of technology investments should staffing firms make now?
• Where will the biggest growth in staffing occur in the next 1-2 years?

Plus be sure to stick with the episode until the end for a special offer from Haley Marketing Group!

For more information on HW Staffing visit: https://www.hwstaffing.com/.