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Candid conversations with entrepreneurs and thought leaders in the staffing and recruiting industry. Brought to you by Haley Marketing
Episodes
![[InSights] What Makes a Great Job Title?](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog1903194/Secrets-Staffing-Success-Logo-3-2_300x300.jpg){kind=logo}
Wednesday Aug 21, 2019
Wednesday Aug 21, 2019
Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 20 SEGMENTS:
- Why every blog post needs a purpose (1:28)
- Why every Recruiter should connect with 25 people on LinkedIn every day (8:10)
- What makes a great job title? (15:51)
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
PRESENTED BY HALEY MARKETING'S HOT SUMMER DEALS:
Looking to fire up your marketing or recruiting?
Let us help light the fire!
To learn more about Haley Marketing’s 8 Hot Summer Deals visit haleymarketing.com/summer
Wednesday Aug 14, 2019
Wednesday Aug 14, 2019
Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 19 SEGMENTS:
- How can you turn your blog articles into great visual content? (2:28)
- The key to creating Thumb-Stopping Imagery for social media (6:57)
- Design Trends from Haley Marketing’s Creative Team (11:00)
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
PRESENTED BY HALEY MARKETING'S HOT SUMMER DEALS:
Looking to fire up your marketing or recruiting?
Let us help light the fire!
To learn more about Haley Marketing’s 8 Hot Summer Deals visit haleymarketing.com/summer
Wednesday Aug 07, 2019
Wednesday Aug 07, 2019
As a leader how well do you communicate your culture to your internal staff? It's one of the many topics we cover with Sharlene Massie from About Staffing.
We also discuss:
- How to develop a brand strategy
- What is her most important role as a leader?
- How has the new generation of worker changed her recruiting practices?
- When evaluating candidates, how important is personality?
To learn more about Sharlene and About Staffing visit: https://www.aboutstaffing.com/
Wednesday Jul 31, 2019
Wednesday Jul 31, 2019
Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 18 SEGMENTS:
- What is the ideal blog post length? (1:26)
- A marketing lesson from Amazon (6:57)
- What does Instagram's beta test mean for your staffing firm? (12:56)
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
PRESENTED BY HALEY MARKETING'S HOT SUMMER DEALS:
Looking to fire up your marketing or recruiting?
Let us help light the fire!
To learn more about Haley Marketing’s 8 Hot Summer Deals visit haleymarketing.com/summer
Wednesday Jul 24, 2019
Wednesday Jul 24, 2019
Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 17 SEGMENTS:
- Do candidates actually read blog posts? (1:55)
- How can you get over your fear of pressing record and start creating video content? (9:31)
- And we chat about the newest eBook, "Your Guide To Programmatic Job Advertising" (17:18)
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
PRESENTED BY HALEY MARKETING'S HOT SUMMER DEALS:
Looking to fire up your marketing or recruiting?
Let us help light the fire!
To learn more about Haley Marketing’s 8 Hot Summer Deals visit haleymarketing.com/summer
Wednesday Jul 17, 2019
Wednesday Jul 17, 2019
When is it ok to say "no" to a potential client? That's just one of the questions I posed to Mike Wiley from McGrath Systems. We'll also discuss
- How McGrath branded it's service offerings to help standout in the marketplace
- What does Mike do to ensure that his recruiters are motivated and engaged?
- What role can the staffing industry play in trying to close the skills gap?
- What is Mike doing now to prepare for a possible recession in the next 2-3 years?
To learn more about McGrath Systems check out: https://www.mcgrathsystems.com/
Wednesday Jul 10, 2019
Wednesday Jul 10, 2019
Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 16 SEGMENTS:
- How can you get more applicants to open your email newsletter? (1:18)
- What social media KPIs should you be tracking? (8:45)
- And we chat about a recent thread from ASA Central (15:25)
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
- Mackenzie Froese (LinkedIn / Twitter)
PRESENTED BY THE IDEA CLUB:
The Idea Club is Haley Marketing’s playground for creative thought, experiments and inspiration.
From ebooks and whitepapers to how-to articles and on-demand webinars, you’ll find everything you need to stand out, stay top-of-mind and sell more.
To Learn More Visit: haleymarketing.com/ideaclub
Wednesday Jul 03, 2019
Wednesday Jul 03, 2019
Find a niche or be "everything to everyone"? It's a dilemma for staffing owners. On this episode we chat with Scott Samuels from Horizon Hospitality about the advantages, and disadvantages, of being in a niche. We'll also discuss...
- What it was like for Scott to be a candidate before moving to this side of the recruiting world
- How Horizon built it's online reputation from a few bad reviews to over 800 reviews, and a 4.8 rating, in just a few short years
- The tactics Horizon uses to stay ahead of their competition
- Why firms need to be active in their state associations
For more information about Horizon visit https://www.horizonhospitality.com/.
Wednesday Jun 26, 2019
Wednesday Jun 26, 2019
Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 15 SEGMENTS:
- How can staffing firms generate leads through pillar content? (1:43)
- 5 graphic templates every staffing firm should have in their toolbox (7:40)
- Two takeaways from Bullhorn Engage 2019 (17:14)
REFERENCED IN THIS EPISODE:
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
PRESENTED BY THE IDEA CLUB:
The Idea Club is Haley Marketing’s playground for creative thought, experiments and inspiration.
From ebooks and whitepapers to how-to articles and on-demand webinars, you’ll find everything you need to stand out, stay top-of-mind and sell more.
To Learn More Visit: haleymarketing.com/ideaclub
Wednesday Jun 19, 2019
Wednesday Jun 19, 2019
Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 14 SEGMENTS:
- Is a chatbot the secret to improving your candidate experience? (1:24)
- Lessons from the Florida Staffing Association's Annual Conference (7:28)
- What should YOU be doing to improve your footprint across Google Properties (14:55)
REFERENCED IN THIS EPISODE:
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
PRESENTED BY THE IDEA CLUB:
The Idea Club is Haley Marketing’s playground for creative thought, experiments and inspiration.
From ebooks and whitepapers to how-to articles and on-demand webinars, you’ll find everything you need to stand out, stay top-of-mind and sell more.
To Learn More Visit: haleymarketing.com/ideaclub