Episodes
![[Stage] The James Clear Quote that Changed My Sales Perspective (ft. Keely Flood)](https://pbcdn1.podbean.com/imglogo/image-logo/1903194/Secrets_of_Staffing_Success_Album_Art_mqmnet_300x300.jpg)
Monday Oct 06, 2025
Monday Oct 06, 2025
“Goals are for people who care about winning once. Systems are for people who care about winning repeatedly.” - James Clear
In this episode of Take the Stage, Brad Bialy sits down with Keely Flood to uncover how staffing leaders can replace random acts of selling with systems that drive predictable, repeatable growth.
About the Guest
Keely Flood is the founder of The Systematic Recruiter and author of The Honest Salesperson newsletter. He helps boutique recruiting agencies build scalable revenue engines by installing repeatable sales systems, sharpening positioning, and coaching teams to execute with clarity and consistency.
Key Takeaways
Systems create repeatable success where goals alone cannot.
- Success is hidden in the boring basics.
- Relevance beats personalization in modern sales.
- Always be conversing, not just closing.
- Great firms win with playbooks, not luck.
Timestamps
[00:56] – Systems vs. goals: why James Clear was right
[02:13] – Nick Saban and trusting the process
[05:09] – Why most sales teams resist building systems
[07:36] – What top staffing firms are doing differently
[09:11] – The trap of shiny new tools vs. core processes
[12:44] – Always be conversing: redefining ABC in sales
[14:41] – Outworking 90% of competitors with persistence
[16:45] – Shifting focus from closing to understanding
[19:46] – Relevance over personalization in prospecting
[21:21] – Can cold calling still win in 2025?
[23:26] – Lessons staffing leaders can steal from sports
[25:50] – Why success lives in the boring basics
About the Host
Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers Heard
Take the Stage is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20
Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at https://www.BenefitsInACard.com . #salesadvice #salestips #sales
![[InSights] How to Adapt without Wasting Time and Money](https://pbcdn1.podbean.com/imglogo/image-logo/1903194/Secrets_of_Staffing_Success_Album_Art_mqmnet_300x300.jpg)
Monday Sep 29, 2025
[InSights] How to Adapt without Wasting Time and Money
Monday Sep 29, 2025
Monday Sep 29, 2025
In this episode of InSights, Brad Bialy sits down with Steve Gipson to explore how staffing firms can adapt in 2025 without overinvesting in tools, technology, or tactics.
About the Guest
Steve Gipson is the Director of Sales and Operations at Recruiters Websites, bringing over 15 years of recruiting and digital marketing experience. His team has helped more than 700 staffing firms strengthen their online presence through strategy, web development, and SEO.
Key Takeaways
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Overinvesting often starts with underutilizing what you already have.
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Bad execution—not the channel itself—kills results.
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Adaptation sometimes means staying still and doubling down.
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Find trusted counsel, not just trendy advice.
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Courage comes from honest evaluation, not shiny objects.
Timestamps
[01:09] – Why Q4 brings pressure and opportunity
[02:36] – The problem with chasing shiny objects
[04:27] – Getting more from the tools you already own
[05:20] – The screwdriver vs. hammer analogy for tech stacks
[06:59] – When adapting means standing firm
[08:02] – The AI echo chamber and decision-making traps
[10:41] – Why every great firm finds a coach
[12:27] – Cutting contracts vs. cutting people
[17:18] – AI, outsourcing, and the future of staffing roles
[18:02] – Is email dead—or just bad email?
[25:58] – Sales as a series of small agreements
About the Host
Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers Heard
Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
This episode is brought to you by MJA & Associates. For over 20 years, they’ve helped staffing firms save money by securing federal and state tax credits like the Work Opportunity Tax Credit (WOTC). With performance-based pricing, you only pay when you save—no setup costs, just real results. Learn more at https://mja-associates.com
![[Stage] Stop Wasting Your Days! (featuring Joanie Bily)](https://pbcdn1.podbean.com/imglogo/image-logo/1903194/Secrets_of_Staffing_Success_Album_Art_mqmnet_300x300.jpg)
Monday Sep 15, 2025
[Stage] Stop Wasting Your Days! (featuring Joanie Bily)
Monday Sep 15, 2025
Monday Sep 15, 2025
In this episode of Take the Stage, Brad Bialy sits down with Joanie Bily to explore how ruthless prioritization, balance, and innovation can reshape leadership and the staffing industry’s future.
About the Guest
Joanie Bily is CEO of Dress for Success Worldwide, a board member and past Chair of the American Staffing Association, and a widely recognized thought leader in staffing, labor market insights, and women’s leadership. With three decades of executive experience at firms like Employbridge, Monster, Randstad, and Adecco, Joanie is also the author of Dive In D.E.E.P. and a sought-after speaker on workforce trends and transformation.
Key Takeaways
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Ruthless prioritization drives balance and clarity.
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Protected time out is non-negotiable for growth.
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Progress matters more than perfection.
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Strategy without execution is just hope.
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The future belongs to firms that innovate fast.
Timestamps
[00:14] – Mastering ruthless prioritization for true balance
[02:44] – How to start deploying "Protected Time Out"
[05:02] – How movement and mindset fuel professional success
[07:27] – Shifting from victimhood to accountability in leadership
[09:24] – Restarting after failure without losing momentum
[13:10] – Stop waiting—how to act powerfully in tough markets
[16:35] – Why innovation, not tradition, defines the future of staffing
[19:25] – How smaller firms can outpace industry giants
[21:54] – Where old-school leaders should begin with tech
[24:59] – The marathon mindset every staffing leader needs
[31:45] – Preparing for automation, reskilling, and workforce gaps
[35:42] – Joanie’s best advice for building a lasting staffing career
About the Host
Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers Heard
Take the Stage is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20
Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at https://www.BenefitsInACard.com.
![[InSights] Omnichannel or Obsolete: The Future of Marketing for Staffing Firms](https://pbcdn1.podbean.com/imglogo/image-logo/1903194/Secrets_of_Staffing_Success_Album_Art_mqmnet_300x300.jpg)
Monday Sep 08, 2025
Monday Sep 08, 2025
In this episode of InSights, Brad Bialy sits down with Steve Gipson to unpack why omnichannel marketing is the key to staffing firm growth in 2025 and beyond.
About the Guest
Steve Gipson is the Director of Sales and Operations at Recruiters Websites, bringing over 15 years of recruiting and digital marketing experience. His team has helped more than 700 staffing firms strengthen their online presence through strategy, web development, and SEO.
Key Takeaways
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Omnichannel is not optional—it’s essential.
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The right message matters more than more messages.
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Marketing consistency drives sales confidence.
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Growth requires meeting talent and clients where they are.
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The firms that adapt fastest, win.
Timestamps
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[00:19] – Why omnichannel marketing can’t be ignored in 2025
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[00:31] – The danger of feeling stuck a year from now
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[00:36] – How to reach more clients with the right message
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[00:42] – Why timing determines recruiting success
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[00:48] – The shift from order taking to strategic marketing
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[00:53] – Fixing low job fill rates with smarter outreach
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[00:56] – Building momentum before the new year
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[01:02] – Omnichannel as the antidote to stalled sales
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[01:10] – Why more platforms mean more opportunity
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[01:16] – Matching firm size with marketing strategy
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[01:22] – Preparing now for 2026 market shifts
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[01:28] – How omnichannel protects firms from downturns
About the Host
Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers Heard
InSights is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20
Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
This episode is brought to you by MJA & Associates. For over 20 years, they’ve helped staffing firms save money by securing federal and state tax credits like the Work Opportunity Tax Credit (WOTC). With performance-based pricing, you only pay when you save—no setup costs, just real results. Learn more at mja-associates.com.
![[Stage] Shad Tidler - The Right Way to Overcome Sales Objections](https://pbcdn1.podbean.com/imglogo/image-logo/1903194/Secrets_of_Staffing_Success_Album_Art_mqmnet_300x300.jpg)
Monday Sep 01, 2025
[Stage] Shad Tidler - The Right Way to Overcome Sales Objections
Monday Sep 01, 2025
Monday Sep 01, 2025
In this episode of Take the Stage, Brad Bialy sits down with Shad Tidler to explore how staffing and recruiting firms can prevent sales objections before they arise and leverage AI to build a smarter, more human sales process.
About the Guest
Shad, a seasoned member of the Lushin sales team since 2014, combines his extensive global business expertise with the disciplined mindset of an Ironman triathlete. Specializing as a leading sales transformation consultant, he is known for crafting scalable strategies and processes tailored for client success. Shad's structured approach instills a sense of calm in clients, guiding them past immediate challenges and toward their goals.
Beyond his professional pursuits, Shad enjoys swimming, biking, running, practicing martial arts, and traveling. He actively contributes to his community by volunteering at his local church, mentoring individuals within and outside his organization, and supporting the Leukemia and Lymphoma Society. However, above all else, Shad values his role as a devoted husband and friend.
Key Takeaways
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Objections reveal problems earlier in the process.
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Desperation kills trust in sales.
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Sales is a series of small agreements.
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Abundance beats scarcity in prospecting.
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AI is a tool, not the solution.
Timestamps
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[00:20] – Why objections mean you’re already too late
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[02:50] – The trap of “we’re different” pitches
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[05:11] – Shifting from qualifying in to disqualifying out
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[07:13] – Sales as small agreements, not one-call closes
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[09:43] – Letting prospects define next steps
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[11:44] – The roots of desperate selling
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[13:59] – Relationship analogies for rejection in sales
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[17:02] – Why being okay with “no” creates momentum
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[20:30] – Building structure around prospect follow-up
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[23:37] – Giving junior reps permission to experiment
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[27:17] – How AI is disrupting sales conversations
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[30:22] – Where staffing leaders should begin with AI
About the Host
Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers Heard
Take the Stage is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20
Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at https://www.BenefitsInACard.com.
![[InSights] The Best Marketing Tactics for Your Biggest Staffing Challenges](https://pbcdn1.podbean.com/imglogo/image-logo/1903194/Secrets_of_Staffing_Success_Album_Art_mqmnet_300x300.jpg)
Monday Aug 25, 2025
[InSights] The Best Marketing Tactics for Your Biggest Staffing Challenges
Monday Aug 25, 2025
Monday Aug 25, 2025
In this episode of InSights, Brad Bialy sits down with David Searns to unpack practical marketing tactics staffing firms can use to win back former clients, deepen existing relationships, and stay top of mind in a volatile hiring market.
About the Guest
David Searns is Co-CEO of Haley Marketing and a trusted leader in staffing industry marketing. With more than 25 years of experience helping firms build innovative strategies and award-winning websites, David brings deep insight into how staffing companies can grow in any market condition.
Key Takeaways
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Relationships drive revenue more than automation alone.
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Segmentation creates clarity in outreach.
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Consult, don’t just sell.
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Differentiate through service, not slogans.
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Nurture consistently to stay top of mind.
Timestamps
[02:05] – Why staffing struggles feel different this time
[04:47] – Winning back former customers with real conversations
[07:42] – Using segmentation to tailor your outreach
[10:14] – Becoming a consultant, not just an order taker
[13:40] – Spotting future staffing needs before clients do
[15:29] – Building client org charts to uncover hidden buyers
[17:48] – Leveraging LinkedIn for warm introductions
[20:45] – Differentiating your sales playbook from competitors
[22:37] – New service models that break the staffing mold
[26:28] – Can marketing replace a sales rep?
[32:16] – Staying top of mind during hiring freezes
[39:16] – Rethinking websites: employer entryways that convert
About the Host
Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers Heard
InSights is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20
Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
This episode is brought to you by MJA & Associates. For over 20 years, they’ve helped staffing firms save money by securing federal and state tax credits like the Work Opportunity Tax Credit (WOTC). With performance-based pricing, you only pay when you save—no setup costs, just real results. Learn more at mja-associates.com
![[Stage] Mark Whitby - Daily Habits of the Top Recruiters](https://pbcdn1.podbean.com/imglogo/image-logo/1903194/Secrets_of_Staffing_Success_Album_Art_mqmnet_300x300.jpg)
Monday Aug 18, 2025
[Stage] Mark Whitby - Daily Habits of the Top Recruiters
Monday Aug 18, 2025
Monday Aug 18, 2025
In this episode of Take the Stage, Brad Bialy sits down with Mark Whitby to explore how recruiters can escape the feast-or-famine cycle by building signature solutions, refining their target market, and creating a consistent, multi-channel approach to winning business.
About the Guest
Mark Whitby is the host of The Resilient Recruiter podcast and one of the most respected business coaches in the recruitment industry. Since 2001, he has trained over 10,000 recruiters in 34 countries, helping many double or triple their billings and guiding firms to scale from small teams to hundreds of employees. He specializes in helping recruiting firm owners create consistent, predictable growth.
Key Takeaways
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Stop selling recruitment—start selling solutions.
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Focus is a superpower in business development.
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Differentiation without value is meaningless.
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You never outgrow the need for marketing.
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Success comes from constant, deliberate improvement.
Timestamps
[00:13] – Why recruiters must stop selling recruitment.
[02:40] – The three tests of a signature solution.
[05:23] – Why many firms struggle with differentiation.
[08:56] – How top recruiters keep innovating in 2025.
[15:31] – Defining your market niche and dream 100.
[19:04] – The power of segmentation over personalization.
[22:27] – Building a multi-channel outreach strategy.
[26:13] – Why multi-channel is essential in 2025.
[32:23] – Breaking free from feast-or-famine cycles.
[36:58] – Why you should never stop marketing.
About the Host
Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers Heard
Take the Stage is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: bit.ly/Bialy20
Book a 30-minute business and marketing consultation with host, Brad Bialy: bit.ly/Bialy30
For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at BenefitsInACard.com.
![[InSights] Branding for Staffing Firms: How to Stand Out in a Crowded Market in 2025 – with Becca Searns](https://pbcdn1.podbean.com/imglogo/image-logo/1903194/Secrets_of_Staffing_Success_Album_Art_mqmnet_300x300.jpg)
Thursday Aug 14, 2025
Thursday Aug 14, 2025
In 2025’s hyper-competitive staffing landscape, staffing firm branding is no longer optional—it’s the deciding factor between being ignored and being the go-to choice for clients and candidates. In this in-depth conversation, Brad Bialy and Becca Searns from Haley Marketing reveal how staffing companies can differentiate themselves in a commoditized market by building a brand that is authentic, consistent, and memorable across every touchpoint.
If your staffing firm still thinks “brand” means a logo and some colors, this episode will change your perspective.
Expect to Learn:
1. Why branding in staffing is more important now than ever before
2. How to move beyond visual identity into voice, tone, and value proposition
3. What the best staffing firms do differently to create trust and loyalty
4. How to integrate brand into every medium—from your website to sales collateral
5. The role AI can play in personalization, content creation, and CRO (without losing your brand voice)
6. Proven website strategies that improve conversions while reinforcing your brand identity
This episode should inspire you to explore staffing marketing strategies and recruiting firm differentiation so you can rise above generic, AI-generated content and stand out from competitors.
You’ll also hear why companies like top-ranking Haley Marketing clients consistently show up on page 1 for staffing firm branding searches—and how you can adopt similar strategies.
![[Stage] Loss Aversion in Sales: Master This Psychology to Win More Business (Jeff Mariola)](https://pbcdn1.podbean.com/imglogo/image-logo/1903194/Secrets_of_Staffing_Success_Album_Art_mqmnet_300x300.jpg)
Tuesday Aug 05, 2025
Tuesday Aug 05, 2025
Are you overlooking the fastest way to grow your staffing firm?
Loss aversion is the most underused yet powerful psychological principle in sales—and this video reveals exactly how to use it to close more deals, upsell existing accounts, and build client loyalty.
In this expert-level conversation, presented by Haley Marketing, Brad Bialy sits down with sales strategist Jeff Mariola to dissect how loss aversion psychology and contrast techniques can radically shift your sales approach. If your team is overly focused on chasing new business and missing growth opportunities right in front of them, this episode will recalibrate your strategy.
Expect to Learn:
- How human behavior, decision-making psychology, and relationship dynamics all collide in staffing sales.
- Why loss aversion should be your go-to strategy with both new and existing clients
- How to reposition your firm from “just another vendor” to “irreplaceable partner”
- What elite sales performers do differently in account management
- How to build and execute a repeatable, psychology-driven sales playbook
Chapters & Timestamps
00:15 – The #1 Flaw in Staffing Sales Teams
02:06 – How to Sell More to Existing Clients
03:45 – Loss Aversion in Sales Explained
04:45 – How to Use Loss Aversion with Existing Clients
05:50 – Selling When Your Client Has Multiple Vendors
10:15 – Why Staffing Firms Underinvest in Account Growth
11:00 – Stop Chasing Logos: Start Deepening Client Relationships
12:15 – Creating a Sales Strategy for Existing Clients
13:10 – Identifying Hidden Revenue in Low-Yield Accounts
17:00 – Why Social Proof Works: Science of Influence
19:00 – Nobel Prize Research Behind Loss Aversion
20:15 – Using Contrast to Close More Deals
23:00 – Breaking Out of Outdated Staffing Sales Tactics
24:15 – The Referral Gap: What Most Salespeople Miss
26:45 – Asking for Referrals Without Feeling “Salesy”
28:45 – What Staffing Is Getting Wrong About Sales Today
31:30 – Building a Repeatable Sales System
32:45 – Creating Your Staffing Sales Playbook
38:00 – Key Traits of Top Staffing Sales Professionals
41:00 – Viktor Frankl, Mindset, and Finding Meaning in Sales
45:00 – Closing Thoughts + Connect with Jeff Mariola
About the Speakers:
Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms, making him a sought-after expert and speaker in the industry.
With more than 25 years of successful CEO leadership experience across two multi-national businesses (Rentokil Pest Control and Ambius) plus two entrepreneurial start-ups, Jeff Mariola has a reputation for creating cultures which consistently outscore other high-performing companies in engagement, growth, empowerment, and leadership. Having recently finished leading the recapitalization of a Brilliant Staffing, LLC to private equity in 2018, Jeff has now changed gears and united with his wife, Michelle, to create Mariola Unlimited – a leadership development advisory service business focused on executive coaching, leadership, management workshops, brand marketing, and keynote speaking. Jeff is certified by Multi-Health Systems in the use of the EQi 2.0 Assessment & EQ 360 Leadership Assessment tools, as well as Stephen R. Covey’s, The Five Choices to achieving extraordinary productivity. He has also successfully completed the Mindfulness-Based Stress Reduction (MBSR) course and is a certified practitioner for Talent Optimization by The Predictive Index.
Offers Heard in this Episode:
30 minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30
Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer
What if your back office fueled your growth instead of holding it back? TRICOM makes it happen! From payroll and billing to accounting and asset based lending, they clear the roadblocks and power your path forward. Your team gets paid, your cash flow stays steady and your business scales like never before. Visit https://www.TRICOM.com to learn more.
![[InSights] How Staffing Firms Can Rank on Page 1 of Google](https://pbcdn1.podbean.com/imglogo/image-logo/1903194/Secrets_of_Staffing_Success_Album_Art_mqmnet_300x300.jpg)
Monday Jul 28, 2025
[InSights] How Staffing Firms Can Rank on Page 1 of Google
Monday Jul 28, 2025
Monday Jul 28, 2025
Topical authority for staffing firms is one of the most overlooked yet critical SEO strategies in 2025. If your staffing firm isn’t building topical authority, you’re missing out on prime visibility, ranking on page 1 of Google, better rankings, and high-quality client and candidate leads.
In this episode of Insights, Brad Bialy sits down with Shaun Chojnacki, Senior Marketing Strategist at Haley Marketing, to reveal why topical authority is the #1 SEO strategy staffing firms can’t ignore—and how to implement it for long-term success.
Expect to Learn:
- Why topical authority matters for Google, AI, and staffing firms
- How to structure your website like a well-organized bookstore
- The critical role of FAQs and location pages in SEO rankings
- Why every page needs a clear purpose for better user experience
- Quick wins to build authority and boost your site’s visibility
This episode should inspire you to research staffing SEO strategies and website structure for SEO, so you can start dominating your local and niche markets.
Why This Matters Now: Search algorithms—and AI—are evolving fast. Leading staffing firms that master topical authority are already ranking higher and attracting more qualified leads.
Timestamps:
00:00 – Intro: Why topical authority matters
01:21 – What is topical authority?
02:00 – The bookstore analogy: Making websites easy to navigate
06:46 – Why user experience matters for staffing sites
07:56 – How Google and AI interpret your website
10:30 – Building topical authority for a staffing firm in Buffalo
12:30 – Do FAQs still matter for SEO?
15:27 – Why this matters for staffing owners
16:06 – Quick wins: Optimize your About Us page
19:12 – Real-world example: How Haley Marketing ranks #1
22:00 – How to spin this for your staffing firm
25:18 – Every page needs a purpose
26:57 – Quick SEO wins: Reviews and Yelp
27:47 – The danger of low-quality content
29:10 – Where to start if you want to rank
30:15 – Big news: Instagram posts now indexed
32:21 – Closing thoughts
About the Speakers:
Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms, making him a sought-after expert and speaker in the industry.
Shaun Chojnacki is a Senior Marketing Strategist at Haley Marketing, specializing in digital marketing, SEO, paid media, and content strategy. Previously, he served as Marketing Director for iPost, where he doubled organic traffic and drove higher lead conversions, and as Operations Manager for Decible Trading Company, overseeing marketing for a suite of six eight-figure eCommerce stores. A lifelong marketer, Shaun has spent over a decade running side-hustle marketing for wedding venues and farms, blending data-driven strategy with creative execution to deliver measurable results.
Offers Heard in this Episode:
30-minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30
Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer
If you’re running a staffing firm and your tech stack feels more like a roadblock than a growth engine—Broad & Madison is your fix. With over 60 years of recruitment technology expertise, they streamline your systems, automate the boring stuff, and make your tech finally work for your team, not against it. Broad & Madison doesn’t just keep your systems running... they make them smarter, faster, and more profitable. To learn more about our friends over at Broad and Madison and how they can help your staffing firm maximize its technology visit https://www.BroadAndMadison.com

