Secrets of Staffing Success

[Interview] Tom and Catherine Kosnik, Founders, Visus Group

Do you belong to a mastermind group?

 

Way back in 1925, author Napoleon Hill coined the term mastermind group. And in his book Think and Grow Rich, he talks about the importance of mastermind groups - putting two or more people together in harmony to solve problems.

 

In the business world, there are many mastermind groups, Vistage, YPO, and at Haley Marketing, Vicki and I are both members of EO, Entrepreneurs Organization.

 

In the staffing industry, there is only one organization that offers mastermind groups for CEOs, CFOs and directors of marketing.

 

And that organization is Visus group, and in this episode of Secrets of Staffing Success, we talk with Tom and Catherine Kosnik the founders of Visus group.

 

We cover a wide variety of topics, ranging from:

• the massive push toward digital transformation in the staffing industry
• the obstacles that keep staffing companies from getting to the next level
• Why the CMO role has become more important than the VP of sales
• The likely impact of remote work on internal staffing operations
• And the secrets to working together with your spouse for more than two decades

 

To learn more about Visus Group and the Presidents’ Roundtable, please visit www.visusgroup.com.

 

Secrets of Staffing Success is brought to you by Haley Marketing

[InSights] 9 Ways to Drive Candidate Reengagement and Redeployment

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 63 SEGMENTS:

• 9 Ways to Drive Candidate Reengagement and Redeployment

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)
• Brad Smith (LinkedIn / Twitter)

 

Referenced in this Episode:

• [Article] 9 Ways to Drive Candidate Reengagement and Redeployment

 

Episode Presented by Haley Marketing

[InSights] Why is it so hard to find good candidates?

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 62 SEGMENTS:

• Why is it so hard to find good candidates and what can you do about it?

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

 

Episode Presented by Haley Marketing

[InSights] Are your phone systems killing your marketing and candidate experience?

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 61 SEGMENTS:

• Fernando Tatis Jr. got PAID...and what it means for the staffing industry
• Are your phone systems killing your marketing and candidate experience?
• A refresh on setting goals and KPIs for YOUR 2021 marketing 

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)
• Matt Swistak (LinkedIn) 

 

Episode Presented by Haley Marketing

[Interview] Derek Pittak, Founder, Blue Vision Group

Do staffing companies need an operating system?

Your computer has an operating system. So does your phone.

But what about your business?

 

In this episode of Secrets of Staffing Success, we talk with Derek Pittak (LinkedIn), founder at Blue Vision Group and an EOS Implementor focusing on the staffing industry. Derek isn’t just another management consultant, he’s also an Airforce veteran and former COO of Talent Launch, a nationwide network of independently-owned staffing firms.

 

As Derek explains, Entrepreneurial Operating System (EOS) is “a way to manage human energy.” It’s a framework for creating accountability in and organization, ensuring alignment, and better understanding the health of an organization.

 

At Haley Marketing, we use EOS to run our business, and with Derek, we discussed:

• The challenge of finding the right data – those leading indicators
• The importance of defining and documenting core processes
• How to create traction – from long-term goals to quarterly “ROCKS”

 

To learn more about Derek, check out https://blueprintvisiongroup.com/.

 

To learn more about EOS, Derek recommended these books:

• Traction 
• Get a Grip

 

Secrets of Staffing Success is brought to you by Haley Marketing.

[InSights] 3 Ways to Re-engage Your Client Database

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 60 SEGMENTS:

• 3 ways to re-engage your client database this week
• 4 ways to share your jobs on social media 
• Cost per application is up more than 25 percent in 2021. What can you do to combat this?

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)
• Aaron Eastlack (LinkedIn) 

 

Episode Presented by Haley Marketing

 

[InSights] Decrease Your Cost Per Application by 60%

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 59 SEGMENTS:

• Short or long articles..what’s best for your staffing firm?
• Going viral shouldn’t be the goal of social media anymore and we have the data to prove it
• Matt tell us exactly what he did to decrease one client’s cost per application by 60%

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

[Interview] Katty Douraghy, President, Artisan Creative

You’re in the middle of a pandemic. Business is down…dramatically.  

Your clients aren’t hiring. So what do you do? 

If you’re Katty Douraghy, you launch a FREE job board to help your talent find work!  

Sound crazy? Not at all.  

In this episode of Secrets of Staffing Success, our new hosts (and Co-CEOs), Victoria Kenward (LinkedIn) and David Searns (LinkedIn), take the mic for a thought-provoking chat with our guest. Katty shares some incredible wisdom from her 20+ years in the staffing industry, including: 

• A powerful lesson about staying true to your core values. 
• The importance of building a community with your talent. 
• Why making a conscious decision to stay small can be a great competitive strategy.  
• And how trusting your team can be the key to driving growth. 

To learn more about Artisan Creative and their Inspiring Hiring job board, check out these links: 

• artisancreative.com 
• inspiringhiring.com 
• linkedin.com/company/artisan-creative/ 

 

Please also take a look at Katty’s new book, The Butterfly Years, her personal story of overcoming grief and discovering hope. 

 

Finally, during the show, we talked about find your “why?” – the true rationale behind what motivates (and demotivates) us all. Katty’s husband, Jamie Douraghy, is an executive coach and certified Strengths Finder consultant. You can learn more about finding your why at: 

http://www.lifeworkintegration.com/ 

 

Secrets of Staffing Success is brought to you by Haley Marketing 

[InSights] Cold Outreach on LinkedIn Has to Stop

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 58 SEGMENTS:

• Cold Outreach on LinkedIn Has to Stop
• We Break Down Reddit for the Staffing Industry
• Why are Calls to Action Important for Candidate Recruitment? 

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

 

InSights is Presented by Haley Marketing. 

[InSights] A PPC Crash Course for Staffing and Recruiting

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 57 SEGMENTS:

• Pay Per Click Advertising 
  • What is it?
  • Why should you care?
  • How can you get started in 2021?

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)
• Stephanie Ryndak (LinkedIn)

 

InSights is Presented by Haley Marketing.