Secrets of Staffing Success

[InSights] Are SEO and PPC the Corona and Lime of Digital Marketing?

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 74 SEGMENTS:

It's a grab bag episode! Matt and Brad answer the questions they've been getting from across the industry over the last month. 

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

[Interview] Rob Huffmaster, Vice President of Huffmaster

Imagine you get a call from a big client. You haven’t spoken with them in years. Now, they need you to replace all their workers in one of their facilities…and you have just days to get it done.  

 

Sound a bit terrifying? 

 

Not for Rob Huffmaster and his team at Huffmaster Companies; it’s all in a day’s work.  

 

On today’s Secrets of Staffing Success, Rob tells us all about his family business and how they have become a world leader in crisis staffing. Rob also shares powerful insights from his Executive MBA program at Northwestern University and his views about the keys to creating lasting differentiation in the staffing industry. He even shares a few lessons learned as a professional race car driver.   

 

Highlights of this episode include:  

 

• Huffmaster’s unique recruiting model (and culture) for high speed, high volume light industrial and healthcare staffing. 
   
• How solid core values (and a strong Mom!) have enabled Huffmaster to successfully transition through 52 years and three generations of family owners. 
   
• The importance of operational effectiveness and finding your unique spot on the “Productivity Frontier.” 
   

• Rob’s somewhat contrarian views on the role of technology and automation in the staffing industry and how it may increase commoditization and reduce the profitability of staffing companies in the long-term. 
   
• The importance of G-STIC (Goals, Strategy, Tactics, Implementation, Control) and why it is so important to keep marketing (and strategic initiatives) organized by starting with a clear goal and developing the optimal strategies before designing tactics. 

 

Connect with Rob on LinkedIn and learn more about Huffmaster Companies. 

[InSights] 5 Lessons from the Colorado Staffing Association‘s Annual Conference

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 73 SEGMENTS:

• Five Lessons from the Colorado Staffing Association's Annual Conference

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

[Interview] Jan Jedlinski, Founder and CEO at Candidately.

How do you go from the hospitality industry…to staffing…to creating VMS software…to changing how an industry operates all within 5 years? 

 

For Jan Jedlinski, it was a perfectly natural progression. Jan is the Founder and CEO of Candidately, Gustav, and the World Staffing Organization. He’s a technology entrepreneur with a bold vision to improve how staffing companies engage with clients and candidates. 

 

On this episode of Secrets of Staffing Success, Jan shares the story of how he went from hospitality school to technology leader. We talk in detail about: 

 

• The importance of technology as a tool to enhance(not replace) the capabilities of staffing sales professionals and recruiters.  

• The future of staffing and the importance of integrating technology, process, and brand to create competitive differentiation. 
   
• Jan’s amazing success (and lessons learned) from creating the World Staffing Summit, an event that went from an idea to a conference that attracted more than 12,000 staffing professionals in less than six months. 
   
• How Jan built and manages a global team, with staff in seven countries across four continents to drive Gustav and Candidately. 

 

Connect with Jan on LinkedIn and learn more about Candidately. 
 

[InSights] Start Treating Your Content Like The Beatles

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 72 SEGMENTS:

• How to use your website to build your email list
• Rock Star Marketing: Start treating your content like The Beatles 
• An overview of how you can evaluate the effectiveness of your job slots

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

[Interview] Amy Bingham, President & Founder, Bingham Consulting

For the past 14 years, Amy Bingham has been providing advice to staffing firms to help them improve sales, enhance recruiting, and develop talent. 

 

As the founder and President of Bingham Consulting, she provides sales and operations consulting, leadership development and coaching, and her exclusive Millennial Mentor program to help organizations develop tomorrow’s leaders. 

 

In this episode of Secrets of Staffing Success, Amy shares her advice on: 

 

• The 9 vital staffing industry disciplines that leaders need. 
• How working with Gen Z can help companies embrace DE&I. 
• Remote and hybrid work and how staffing companies are adapting. 
• Strategies for reducing no-call, no-show. 

• Advice on attracting…and retaining internal team members. 
• Strategies small to midsize staffing companies should adopt to effectively compete in the years ahead. 

 

Connect with Amy on LinkedIn and learn more about Bingham Consulting. 

[InSights] Announcing the Smart Ideas Summit

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 71 SEGMENTS:

• It's Okay to Ask for Testimonials 
• Rock Star Marketing: A Lesson from Crunch Fitness
• Announcing the SMART Ideas Summit 

 

What is the SMART Ideas Summit?

For 25 years, Haley Marketing has brought sales, marketing, and recruiting ideas to the staffing industry.

To celebrate our 25th birthday, we’re bringing together 14 talented consultants to the staffing industry to each share their top 20 minutes of content. These “TED-talk” style presentations will provide the insight and inspiration you need to achieve your goals in 2021 and beyond.

There is no cost to attend this event. But spaces are limited.

>>Reserve Your Seat<<

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)
• Jeff Staats (LinkedIn)

[Interview] Jen and Greg Lambert from TERRA Staffing Group

Almost every company has a mission, a vision, a list of core values but all too often, they're just words. Words on a website, words in a strategic plan.  

But then, there are those companies that really live their values and on this episode of Secrets of Staffing Success, Vicki and I chat with Jen and Greg Lambert, the Chief Strategy Officer and Chief Executive Officer with TERRA Staffing Group.  

As you'll hear, TERRA Staffing has achieved incredible success by truly living their values and having a willingness to do what most other staffing companies will not do. 

In this episode of Secrets of Staffing Success, Jen and Greg tell us about:  

• Their strategies for growing from a small, family business in Seattle to a major regional staffing company with 15 offices in four states.  
• How their desire to “work with really talented people” provided the foundation for creating a powerhouse culture and a systemic process for leadership. 
• How TERRA Staffing Group has achieved incredible growth…without a sales force.  

• The critical importance of living the company’s values. 
• And of course, Jen’s favorite placement of all time!  

 To learn more about TERRA Staffing Group, visit them online at www.terrastaffinggroup.com. You can also connect with Jen and Greg on LinkedIn. 

 

Secrets of Staffing Success is brought to you by Haley Marketing. 

Almost every company has a mission, vision and core values. But all too often they are just words on a website.  

Then there are those companies that really live their values. 

On this episode of Secrets of Staffing Success, Vicki and I chat with Jen and Greg Lambert, the Chief Strategy Officer and Chief Executive Officer with Terra Staffing Group. 

 

As you’ll hear, Terra Staffing has achieved incredible success, by truly living their values…and having a willingness to do what most other staffing companies will not do. 

 

 

Secrets of Staffing Success is brought to you by Haley Marketing. 

In August of 2021, Haley Marketing will celebrate our 25th birthday…a quarter century of serving the staffing industry. 

 

To celebrate, we’re doing what we do best…giving away lots of ideas. As a thank you for listening to our podcast, we’d like to invite you to a very special upcoming event.  

 

On August 19, we’re having a day-long SMART IDEAS summit. We’re bringing together many of the industry’s top thought leaders to share their insights and advice.  

 

There will be 14 sessions filled with amazing ideas idea to help you achieve new levels of success in the months and years to come. 

 

You can learn more about the event at www.haleymarketing.com/summit 

[InSights] Lessons from the 2021 OSSA Annual Conference

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 70 SEGMENTS:

• Lessons from the Ohio Staffing & Search Association's Annual Conference 

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

[Interview] Maurice Fuller, founder of StaffingTec and StackVantage

Few people have their finger on the pulse of technology in the staffing industry more than Maurice Fuller. Maurice is the founder of StaffingTec and StackVantage, and he consults with staffing companies to help them build the optimal tech stacks for their organizations. 

  

Prior to becoming one of the the industry’s leading technology advisors, he was part of the leadership team at an IT staffing business that he helped grow from $35 to $150 million. 

  

In this episode of Secrets of Staffing Success, we geek out with Maurice about: 

  

Digital transformation of staffing firms and the staffing industry 

Acceleration of change throughout the industry 

The “innovation stack” and continuous improvement 

  

In addition to all the tech talk, we also discuss the human side of staffing and technology. Maurice shares a warning about the consequences of falling behind, the gains that can be achieved by the right integration of people and technology, and the importance of both great tech and great leadership. And if that wasn’t enough, Maurice shares a few predictions about the future of staffing – and what will the industry be like in 2030. 

  

Connect with Maurice on LinkedIn and learn more about StaffingTec 365, the staffing industry’s only always-on global digital platform where the staffing technology community gathers to connect, learn and grow.