Secrets of Staffing Success

[Interview] John-Reed McDonald & Amy Linn, PrideStaff

One of the best things about working in the staffing industry is that you get to help so many people in so many different ways. You really make an impact in people’s lives, and as our guests John-Reed McDonald and Amy Linn from PrideStaff describe it, we are truly in a noble business. 

Of course, our business, and our entire industry, has gone through a very challenging period the past two years, and in this episode of Secrets of Staffing Success, we discuss some of those challenges and a few of PrideStaff’s secrets of recruiting success. 

 

Here are some of the highlights of this episode: 

• Strategies to make referrals your #1 source of talent – by building communities with your candidates. 
• The critical reason why a talent shortage means you have to do more selling! 
• The importance of empathy and making field associates feel supported…and how providing that support directly leads to increased employee retention and higher redeployment rates. 
• The role of technology in staffing to make our industry more human not just more productive. 
• An awesome reminder from Staffing World 2021 that we are in a noble business, and we need to bring that pride to our teams, local communities, and the industry as a whole. 

 

If you’d like to know more about connect with Amy Linn and John-Reed McDonald and learn more about PrideStaff, here’s how you can connect: 

 

Connect with Amy Linn on LinkedIn 

Connect with John-Reed McDonald on LinkedIn 

Visit PrideStaff’s website 

 

Secrets of Staffing Success is brought to you by Haley Marketing. 

  

A BIT OF A DISCLAIMER: 

This podcast was recorded live at Staffing World 2021. It was also our first ever live podcast. While we’re proud to have tried something new, there were definitely some rookie mistakes, and you’ll hear this in the quality of the audio. So please excuse the background noise and a little inconsistency in the mic input, and enjoy the terrific wisdom shared by Amy and John-Reed! 

[Interview] Amy Giessinger & Scott Morefield

What happens when you put four marketers in a room (or in this case curtain walled booth at Staffing World) and let them go? 

You get a fun, inspired, and yeah, a little marketing biased discussion about the ins and outs of marketing (and recruiting) in the staffing industry. 

Our guests for this show, Amy Giessinger, Vice President of Marketing at Doherty | The Employment Experts and Dahl Consulting, and Scott Morefield, Marketing Director for Luttrell Staffing Group are two really smart marketers with different, yet complimentary views on the role and value of marketing in the staffing industry. 

Here are some of the highlights of this episode:  

• The evolution of marketing in the staffing industry and essential role it now plans in providing a voice to leadership teams in staffing organizations. 
• How to start, build, and structure an internal marketing team (and when to get outside help!) 
• Strategies to get marketing to work most effectively with salespeople and recruiters. 
• The importance of ensuring that your marketing message echoes your company’s core values and mission. 
• The impact of COVID on marketing (and recruiting) strategies. 

If you’d like to know more about connect with Amy Giessinger and Scott Morefield and learn more about their companies, here’s how you can connect: 

 

Connect with Amy 

Amy Giessinger on LinkedIn 

Doherty website 

Dahl Consulting website 

 

Connect with Scott 

Scott Morefield on LinkedIn 

Luttrell Staffing Group website 

 

Secrets of Staffing Success is brought to you by Haley Marketing.  

 

If you’re a staffing industry marketer—or looking to create a marketing strategy for your staffing firm, download a copy of our Strategic Vision Workbook. You can get the workbook at: 

https://www.haleymarketing.com/haley-resources/ebooks/ 

 

A BIT OF A DISCLAIMER: 

This podcast was recorded live at Staffing World 2021. It was also our third ever live podcast. And as with our other live recordings, there were a few audio issues. So, please excuse the background noise and a little inconsistency in the mic input, and enjoy the terrific wisdom shared by Amy and Scott! 

 

[InSights] Get More ROI from Your Recruitment Budget

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 78 SEGMENTS:

• How Can You Be Unique and Intentional with Your Thanksgiving Content
• The Importance of A/B Testing in Your Content
• Forget Programmatic, Here's How to Get More ROI from Your Recruitment Budget

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

[Interview] Brad Block, Chief Operations Officer of Staffing the Universe

Very few companies successfully transition from one generation to the next. And far fewer make it to the third generation. But at Staffing the Universe, family is at the heart of the business—and one of the biggest reasons this company has been so incredibly successful for the past 40 years. 

 

In this episode of Secrets of Staffing Success, we have Bradley Block LIVE from Staffing World* as we learn all about: 

 

• The core values that provide the foundation for the family and the business. 
• The secrets to Thanksgiving dinner (AKA – how to balance work and family…and Monti’s quiet way of letting everyone know when there’s been “enough” business talk). 
• The unique way the company has been structured to diversify and support growth. 
• Keys to Staffing the Universe’s ability to grow (hint: it’s not just about revenue and KPIs; this is truly a values based business!). 
• How the family build a strong leadership team and successfully integrated professional management into their operations. 
• The importance of actively pursuing diversity of thought. 
• COVID silver linings. 
• And why Brad loves coming to Staffing World. 

 

If you’d like to know more about Brad and Staffing the universe, here’s how you can connect: 

 

Connect with Bradley on LinkedIn 

Visit Staffing the Universe  

 

Secrets of Staffing Success is brought to you by Haley Marketing. 

[InSights] I have $1,000,000 in open job orders...HELP!

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 77 SEGMENTS:

• We're tired of people complaining about Facebook
• Rock Star Marketing the next Lunch with Haley presentation from Haley Marketing 
• "I have $1,000,000 in open job orders...HELP!"

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

[InSights] Recapping Staffing World 2021

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 76 SEGMENTS:

• Recapping Staffing World 2021 

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)
• Brad Smith (LinkedIn / Twitter)

[Interview] Aaron Grossman, CEO of Talent Launch

How much are you looking to grow your business? 10% 20% Maybe even 50% 

Today’s guest, Aaron Grossman is looking to scale his staffing business to $1 billion dollars over the next seven years! He’s executing a bold vision to create a national staffing company, but one with a very different growth strategy.  

Rather than opening lots of branch offices or trying to become the next UBER of staffing, his model is focused on buying…and growing…small staffing companies. He’s providing the resources and infrastructure that staffing companies need to drive substantial growth and effectively compete in the coming years.  

In today’s episode, Aaron talks to us about his vision, the critical importance of culture (and his very unique take on bringing culture to life), the value of big thinking, and what his company, TalentLaunch, is doing to build a platform to drive growth for the operating companies he’s acquiring. 

Here are a few of the topics we discuss: 

•  A powerful and unrelenting focus on culture 
• Big thinking 
• Developing a platform to drive growth for operating companies 
• Building a system for creating business intelligence…and a data driven organization 
• Technology to supercharge processes  
• Elevating marketing to a strategic role 
• Having the courage to reinvent the business (people and process) as the business grows and not be tied to legacy thinking 

If you’d like to know more about TalentLaunch and their culture and vision, check out their website at https://www.mytalentlaunch.com. 

And if you’re interested in connecting with Aaron, or possibly becoming part of the TalentLaunch organization, connect with Aaron on LinkedIn. 

[InSights] Your Employer Brand is Impacting Your Applications

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 75 SEGMENTS:

• Are we really still saying "Now Hiring"
• Matt and Brad share a case study on the long-term impact of blog writing 
• Your employer brand is impacting your applications and we tell you why

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)

[Interview] David Searns and Victoria Kenward, Co-CEOs of Haley Marketing

25 years ago, Haley Marketing was launched.  

 

Over the past quarter century, the company has grown from a two-person start-up to an industry leader with 60 employees providing marketing and technology services to more than 1,400 staffing and recruiting firms around the world. 

 

However, the journey was anything but a straight path! 

 

In this episode of Secrets of Staffing Success, our Co-CEOs, Victoria Kenward and David Searns, share the story of Haley Marketing’s founding, a few lessons of survival, and the critical factors that lead to the company’s success over the years.   

 

Highlights of this episode include:  

 

• The importance of having clear, shared company values…and integrating those values into hiring, management, and day-to-day decision making. 
   
• Understanding the difference between putting the right people on the bus and defining the right seats on the bus. David explains how getting that wrong led to the darkest day in the company’s history. 
   
• The value of caring for your people, focusing on strengths, and helping team members to realize their dreams—even when those dreams are not with your company. 
   

• How having the courage to scrap legacy thinking, reinvent business models, and take the first step into uncharted waters was essential for survival. 
   
• Realizing that ignorance can be a blessing and having a willingness (and optimism!) to take on new challenges can lead to unexpected opportunities. 
   
• The value of saying “Sure, we can do that.” 
   
• Plus, Vicki and David share their views about the near team future of your “marketing stack” and the potential opportunities from cutting edge technologies likely to be impacting the staffing industry in the next three to five years. 

 

 

Connect with David Searns and Victoria Kenward on LinkedIn and learn more about Haley Marketing. 

 

To listen to the SMART IDEAS Summit recordings,  
visit https://www.haleymarketing.com/25bash  

 

[InSights] Are SEO and PPC the Corona and Lime of Digital Marketing?

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. 

 

EPISODE 74 SEGMENTS:

It's a grab bag episode! Matt and Brad answer the questions they've been getting from across the industry over the last month. 

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter)
• Matt Lozar (LinkedIn / Twitter)